Latest Posts

How Social Media Affects Politics

The political landscape has changed quite a bit in the last couple of decades. The internet has played a large role in this transformation. Social media, in particular, is now a serious factor in political campaigns and in the way people think about issues. Candidates and their supporters constantly post their views on Facebook and…

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Sysomos and IAB Canada: Social Marketing 360 Session

This past weekend, September 23rd and 24th, Sysomos had the opportunity and pleasure to host the second session of IAB Canada’s inaugural 360° social marketing certificate, as part of their 360° program. After two days at the IAB Canada offices, that included engaging social media discussions, hands-on Sysomos training, and classroom activities, we sat down with IAB…

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[Infographic] The Value of Influencer Marketing

Influencer marketing is quickly becoming a major part of the social marketing strategies for many marketers and agencies a like. With digital marketing spend increasing every year, more and more dollars are being devoted to influencer marketing programs due to their potential for significant ROI yields with often less resources. However, for those with early…

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