Check Out More

Announcing Peter Heffring As Sysomos CEO

Today, we’re happy to announce that Peter Heffring is now the CEO of Sysomos, effective immediately. Peter is a serial entrepreneur and seasoned business leader who joined Sysomos when Expion joined the Sysomos family in July 2015. Peter has more than a quarter century’s experience in the software and technology industries. His career experience includes…

read more →

A Guide to Sponsored Twitter Cards

Given the recent adoption of algorithm based timelines vs chronological timelines by many of the social channels, highly focused ad targeting and top notch sponsored content are critical to ensure that the right messages are being seen by the right audiences. With social ad budgets taking up a greater share of marketing dollars it’s important to…

read more →

Social Media Trends in Sports Marketing

Just like any other consumer-facing industry, the world of professional sports has seen a lot of disruption from the rise of social media. This has had an impact on everybody involved in sport, including the fans and individual athletes, as well as teams, sponsors, governing bodies and venues, from the grass-roots all the way to…

read more →