Interbrand recently published their annual “Best Global Brands List” for 2009, which includes 100 companies ranked on criteria such as financial data, the scope of international operations and their economic value added. The top five brands are: Coca-Cola, IBM, Microsoft, General Electric and Nokia.
Interbrand’s ranking methodology does not include social media activity or online sentiment, so we decided to take look at how the top-20 companies on Interbrand’s list stack up. After running an analysis using our flagship MAP service, we discovered there is not a direct correlation between the two lists. In fact, the only company that occupies the same ranking on both lists is Microsoft (#3). Here’s the complete report
Below are the top-10 companies on Sysomos’ list, and how they ranked on the Interbrand list.
Tags: brands, interbrand, sentiment, Social Media, sysomos
So did HP and Microsoft come joint 3rd in Interbrand’s ranks?
@InterestedAustralia thanks for pointing out the error. HP is number 11 in Interbrand’s list. We have updated our report at http://www.sysomos.com/reports/topbrands/
[...] przeze mnie worek z pochwałami dla Apple najwyraźniej nie został jeszcze opróżniony. W ogłoszonych właśnie wynikach badania popularności dwudziestu najlepszych firm na świecie (według rankingu Interbrand) w [...]
[...] du web social sur l’image de marque La firme Sysomos vient de publier sa liste des marques générant le plus de buzz dans les réseaux sociaux les [...]
[...] uma análise das marcas mais valiosas do mundo pelas mídias sociais (produzida pela Sysomos), a Apple garantiu uma das melhores colocações e ficou entre duas outras gigantes do setor [...]
[...] un alto interés social en servicios como Myspace, Facebook o Twitter. En concreto, la firma Sysomos se ha tomado la molestia de mejorar la “Best Global Brand List” realizada por [...]
[...] da Apple aparecer como uma marca influente no mundo das mídias sociais. Um estudo promovido pela Sysomos indica a Apple como segunda marca mais influente, atrás da Google, mas na frente de concorrentes [...]
[...] acordo com um estudo da Sysomos, Google e Apple são as marcas mais influentes nas mídias sociais. Em seguida vêm, na ordem, [...]
[...] acordo com um estudo da Sysomos, Google e Apple são as marcas mais influentes nas mídias sociais. Em seguida vêm, na ordem, [...]