According to new research by Drake Direct, Facebook now accounts for 25% of all pageviews in the U.S. On the surface, it’s an impressive number but perhaps more significant is the impact it could have on how marketers operate online.
If Facebook, in fact, becoming a more influential and powerful broker or middleman when it comes to driving traffic to Web sites, it means that companies will need to re-think their approach to Facebook or, in many cases, start paying attention to Facebook. The last thing you want to do as a business is ignore a market where a lot of the action is happening.
While Facebook now has more than 300 million active users, many companies have not paid much attention to Facebook because of the continued perception it is dominated by people under the age of 25. While that demographic still accounts for a healthy chunk of Facebook’s users, the fastest growing demographic groups are people over the age of 35-years-old.
In light of Drake’s research and Facebook’s growth, if a company doesn’t already have a Facebook Page, it better get one soon, and then start getting actively engaged with it.
Tags: facebook, Internet, Social Media
