Professional athletes are jumping on the social media bandwagon, particularly Twitter because it’s a quick and easy way to communicate with fans. The Cleveland Cavaliers’ Shaquille O’Neal is among the most enthusiastic users, and it’s not surprising he has the most followers among all NBA players (2.43 million).
To get a better sense of how National Basketball Association (NBA) players are using Twitter, Sysomos did an in-depth analysis of players. This let us create a variety of statistics that breaks down Twitter usage by players and teams. The complete report is available here.
As mentioned above, Shaquille O’Neal has the most followers, while the Boston Celtics’ Marquis Daniels is, by far, the most active Twitter user with an average of 13.2 tweets/day. The Orlando Magics’ Dwight Howard is the NBA player who follows the most people on Twitter (4134). (Update: Here’s a story about how someone won a prize from Dwight Howard after they became his one millionth follower on Twitter.)
The Phoenix Suns’ Jason Richardson follows the most other NBA players, following 62 out of the approximate 400 players.
The complete report is available here.
Tags: basketball, NBA, shaq o'neal, twitter
