There is little doubt that social media is becoming increasingly popular with companies looking to engage with customers and potential customers.
According to research conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth, the use of social media among Inc. 500 companies suggests that many of the fastest growing private companies in the U.S. are enthusiastically embracing social media marketing tools.
The study looked at 148 of the 500 companies on Inc.’s 2009 list, and explored the use of services such as blogs, podcasts, online video, social networking, message boards, and wikis.
Social media usage by companies on the Inc. 500 has grown in the past year, with 91% of companies saying they use at least one social media tool, compared with 77% in 2008. In terms of specific social media tools, Twitter is the most popular with 52% of respondents using it.
For more on the study, check out Inc.’s Web site.
Tags: blogs, facebook, inc. 500, Social Media, twitter
