2010: The Year of the Community Manager

By Mark Evans - Monday, December 28th, 2009 at 8:00 am  

Within the social media ecosystem, the unheralded stars are the community managers who toil away behind the scenes.

These are the people who spend countless hours on the Web (seemingly 24/7), engaging with customers, writing blog posts and leaving comments, tweeting, updating Facebook, uploading videos, and answering questions from the media/bloggers, customers, partners and investors.

While the “A-List” social media bloggers capture the spotlight, community managers are walking the walk as opposed to just talking the talk. They’re the ones in the trenches doing the blocking and tackling while others are getting the glory for scoring touchdowns.

That said, I think 2010 is going to be the year of the community manager.

As more companies start to embrace social media as a key part of their communications, marketing and sales strategies, they are going to realize that community managers play a crucial role. It’s a job that combines Web expertise with the ability to filter and generate lots of content, customer service, marketing, business development and media/public relations.

It’s a job that will require people with enthusiasm, expertise and experience. As a result, community managers are going to migrate from being  junior employee who are knowledgeable about social media to someone who has a broad set of skills and experience. For companies, this means it will be more of a challenge to find good people, and the need to pay them accordingly.

Within the corporate hierarchy, community managers will start to occupy more seats at the strategic table because they’ll have as good a handle on what’s happening within the business landscape as anyone within the organization.

This will give them a combination of strategic insight and a tactical role, highlighting their growing importance.

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26 Responses to “2010: The Year of the Community Manager”

  1. Yes !
    And if you need help, contact me ;-)

  2. Definitely agree. I have several clients and contacts who are looking to hire online community managers. Here’s a summary of a webcast on community managers:
    http://www.jarche.com/2009/08/role-of-an-online-community-manager/

  3. This is the best headline and I believe it as well. Community managers work very hard and there is so much that we do that is underestimated or simply unknown. The sheer number of new positions of late is proof that the need has become widely recognized. But the job is difficult and many work with very little support. That is the change I’d like to see in 2010.

  4. [...] could have sworn I’ve seen articles like this one annually for the past couple/few years. I have to admit it’s a bit odd seeing your job touted [...]

  5. @ppearlman says:

    the points u make are excellent but still u might be early. might be 2011..

  6. Eric Brown says:

    Your article hits on a couple of excellent points, managing Social Media effectively requires a broad skill set, PR, Marketing, Journalism, a belief that the direction of marketing has changed, and then the efficient use of all of the tools and distribution venues.

    2010 will start to shake out and define more parameters on the subject matter as to what works and what doesn’t.

  7. [...] course I’m not the only one to call 2010: The Year of the Community Manager. I have collated several community manager bookmarks over the year, based on client demand for [...]

  8. [...] 2010: The Year of the Community Manager « Sysomos Blog [...]

  9. JoJaDhara says:

    Can hardly wait for this year to start!! To support and help people with the use of virtual worlds and social media to richer their lifes.

  10. [...] Home Products Solutions Media Company Blog Contact Us Client Login « 2010: The Year of the Community Manager [...]

  11. tr0y says:

    Thank you, those of us that toil in the digital coal mines called social communities appreciate the nod.

  12. Mark Evans says:

    Thanks to everyone who commented on the post. I think it’s just a matter of time before community managers attract the spotlight – be it 2010 or 2011. Social media is becoming too important to be ignored so it – and community managers – will start to get a lot more attention.

    Mark

  13. [...] Auf der anderen Seite des großen Teichs sieht man das Jahr 2010 für Community Manager zumindest ähnlich positiv.  So oder so freue ich mich auf das, was uns in 2010 erwartet. Kommentare und Feedback sind wie [...]

  14. Great post and I couldn’t agree more. I also wish for these changes in the coming year although I must agree with some above, it might be 2011 before we’re really that far.
    Community Managers around the world, keep up the good work! :)

  15. [...] assicura Sysomos blog (2010 is going to be the year of the community manager) e ne è convinto ancheHarold Jarche, un [...]

  16. [...] 4 Important Qualities That Every Community Manager Should Have 2010 is the year of the community manager. [...]

  17. [...] web: Lsdi, Sysomos blog, Harold Jarche. Lascia un [...]

  18. Jorge says:

    Magnífico post.

  19. [...] Belangrijk is in ieder geval het potentieel van de functie niet te onderschatten en ervoor te zorgen dat de juiste mensen voor de juiste taken verantwoordelijk worden gesteld. Iets wat volgens sommigen nog niet altijd gebeurt. Mooie uitdagingen dus en genoeg werk aan de winkel. En laat 2010 nu net het jaar van de Community Manager zijn! [...]

  20. I was looking for this perspective in my research, and I’m glad that today. I hope you don’t mind that I refer to that URL in my own blogging?

  21. [...] verschillende blogposts over Community Management lijkt consensus te bestaan over de 24/7 invulling van de Community [...]

  22. Harold Jarche says:

    Sorry about my last comment. My apologies to Sysomos. I was mistaken.

  23. [...] 2010 was meant to be the “Year of the Community Manager” then as we move forward on this social media journey, it would appear that other professions [...]

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