Exploring the Use of Twitter Around the World

By Mark Evans - Thursday, January 14th, 2010 at 12:20 pm  

In our initial Twitter report published last June, one of the areas that explored were the countries and cities where Twitter was being used. Not surprisingly, nearly two-thirds of unique users (62.1%) were located in the U.S., while the U.K. and Canada were a distant second and third.

Given how much Twitter has grown over the past six months, we wanted to take a new look at global usage to see if there were any major changes. To gather this insight, we explored our Twitter repository between mid-October and mid-December, 2009 in terms of location (country/city) and overall activity (how frequently people tweet).

For location, the most significant difference in users was a surge in Brazil, which accounted for 8.8% of unique users, an increase of more than four-fold from 2% in June. Twitter users in Indonesia accounted for 2.4% of the population, compared with less than 0.5%, while Twitter users in Germany rose to 2.5% from 1.5%.

Meanwhile, the number of U.S. unique users was 50.8%, a sharp drop from 62.1% in June. This suggests the use of Twitter outside the U.S. has experienced significant growth over the past six months.

Here’s a table showing unique Twitter users around the world from Oct. 16, 2009 to Dec. 16, 2009. We explored 13 million unique Twitter accounts that demonstrated tweeting activity within that period.

(Note: In doing our research, we discovered that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. To determine someone’s location, Sysomos uses proprietary technology to infer geography based on user disclosed information which does not rely on Twitter’s geo-location API.)

Screen shot 2010-01-12 at 9.24.53 AM

And here’s the chart from our June, 2009 report.

Screen shot 2010-01-12 at 9.28.40 AM

In addition to looking at the number of unique Twitter users around the world, we also explored the geographical break-down based on the total number of tweets to determine if there were any differences between the two.

The biggest changes are in the U.S., which accounted for 50.9% of unique Twitter users and 56.6% of total tweets, suggesting that Twitter users in the U.S. are more active than many users around the world.

U.K. users accounted for 8.1% of total tweets, compared with 7.2% of unique users, while Brazilian users account for 6.73% of total tweets compared with 8.79% of unique users.

Screen shot 2010-01-12 at 9.31.58 AM

As well, we looked at the leading cities in which Twitter is being used. London has the biggest population in terms of unique users with 2.08%, while Los Angeles has 1.63%, Sao Paulo (1.47%), New York (1.44%) and Chicago (1.2%).

Exploring the Use of Twitter Around the World

The table below shows the leading cities by the number of tweets. New York ranks first with 2.37% of all tweets. This compares with the table above in which New York ranks fourth in the number of unique Twitter users. This shows that New Yorkers are very active Twitter users.

Exploring the Use of Twitter Around the World

Update: For a more extensive list of the countries and cities with the most Twitter users, check out this blog post. You can find all of our social media reports and whitepapers here.

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84 Responses to “Exploring the Use of Twitter Around the World”

  1. Calculated Crunch News » Blog Archive » 7 Reasons Not to Put All Your Eggs in the Twitter Basket says:

    [...] part of the API that third parties access. Since then, .023% of all Tweets include location data, according to Sysomos. Not an overwhelming participation rate. (Further, there have been some reports of issues with [...]

  2. Calculated Crunch News Rls » Blog Archive » 7 Reasons Not to Put All Your Eggs in the Twitter Basket says:

    [...] part of the API that third parties access. Since then, .023% of all Tweets include location data, according to Sysomos. Not an overwhelming participation rate. (Further, there have been some reports of issues with [...]

  3. test » Andryo's Blog says:

    [...] cukup terkejut membaca statistic pengguna twitter di Indonesia. Menurut Sysomos, pengguna Twitter di Indonesia adalah urutan 6 di dunia, dan Jakarta adalah ibukota Twitter di [...]

  4. Calculated Crunch News Press » 7 Reasons Not to Put All Your Eggs in the Twitter Basket says:

    [...] part of the API that third parties access. Since then, .023% of all Tweets include location data, according to Sysomos. Not an overwhelming participation rate. (Further, there have been some reports of issues with [...]

  5. [...] cukup terkejut membaca statistic pengguna twitter di Indonesia. Menurut Sysomos, pengguna Twitter di Indonesia adalah urutan 6 di dunia, dan Jakarta adalah ibukota Twitter di [...]

  6. [...] are still 12th biggest users of Twitter. The number of Filipino Twitter users has gone up in 2010, representing 1.08 percent of all users worldwide. In April 2009, the Philippines ranked [...]

  7. [...] million people (6 percent of registered users) use Twitter on a daily basis. Throw in the fact that almost 50% of Twitter users are from outside the U.S. and you’ve got a user base of around 6.5 million. Not [...]

  8. [...] out and heard. Twitter has also been most favoured by Australians since reports have shown that Sydney is one of the lead twittering cities. With further explanation in his report, Dawson’s report is definately worth a peek. Source: [...]

  9. [...] out and heard. Twitter has also been most favoured by Australians since reports have shown that Sydney is one of the lead twittering cities. With further explanation in his report, Dawson’s report is definately worth a peek. Guestpost [...]

  10. [...] out and heard. Twitter has also been most favoured by Australians since reports have shown that Sydney is one of the lead twittering cities. With further explanation in his report, Dawson’s report is definately worth a peek. Source: [...]

  11. [...] that seems to be growing with undeniable ferocity. Compared with social media data provided by Sysomos and RJMetrics, Twitter ended 2009 with around 75 million user accounts – 1/5th of Facebook, but a [...]

  12. [...] Brasil – país com o segundo maior número de visitas únicas por mês, segundo pesquisa Sysomos de janeiro – não aparece na [...]

  13. [...] twittering from, suggests that Twitter is pretty active across most of the major cities. Back in January Sysomos listed Indonesia as 6th in terms of the number of twitter users, the biggest in Asia. Their previous report, in June [...]

  14. [...] hen zeventien procent daadwerkelijk actief (omgerekend 20,06 miljoen).  Sysomos schatte dat 1.32 procent van van het totaal aantal Twitteraars uit Nederland komt.  Dit zou (afgerond naar boven) neerkomen [...]

  15. kimira says:

    Wow! What a huge disparity between America and other countries. Americans are very active tweeter users. But personally, I’m not into tweeter. I think it’s less interactive than Facebook or Myspace.

  16. What a great blog. I spend hours on the cyberspace reading blogs, about tons of different subjects. I have to first of all give congratulations to whoever created your theme and intermediate of all to you for writing what i can only describe as an astounding post. I honestly consider there is a skill to writing articles that only very few posses and honestly you have it. The combination of informative and quality content is definitely super rare with the large amount of blogs on the cyberspace.

  17. [...] use of Twitter outside the U.S. has experienced significant growth over the past six months.”, Jan 14th, Sysmos. Thanks Jean in the comments for the [...]

  18. [...] fact, a report by Sysomos earlier this year found that only 0.23% of all tweets were tagged with geo-location [...]

  19. [...] Nederlanders twitteren er op los. In ieder geval volgens de resultaten van een onderzoek hiernaar van Canadees onderzoeksbureau Sysomos. [...]

  20. [...] pengguna Twitter di Indonesia sendiri menurut Sysomos (perusahaan analisis sosial media) pada bulan Juni 2009, Indonesia menduduki peringkat ke 6 tertinggi dunia sebagai penyumbang pengguna terbesar Twitter. [...]

  21. [...] società canadese Sysmos. Gli esperti di market intelligence oltre oceano, una più vasta Esplorazione dell’uso di Twitter nel mondo, assegnano all’Italia lo 0.65% dei 13 milioni di account registrati nell’arco di tempo [...]

  22. [...] keyword yang kita inginkan. Dengan kapasitas pengguna twitter yang tinggi di indonesia(menurut sysomos), dan kebebasan yang diberikan twitter kebebasan kepada penggunanya untuk mentweetkan sesuatu, [...]

  23. [...] Enkele cijfers. Begin 2007: 5000 tweets (berichten) per dag. Begin 2008: 300.000 tweets per dag. Begin 2009: 2,5 [...]

  24. [...] NPR Twitter User Survey 2010 The Pew report in to American usage of twitter Exploring the usage of Twitter around the world Harvard research finds that men mostly follow men Sysmosos take an in depth look at some of the [...]

  25. [...] van degene die je volgt ook meteen op je (aparte, niet openbare) pagina.   Twitter. Enkele cijfers. Begin 2007: 5000 tweets (berichten) per dag. Begin 2008: 300.000 tweets per dag. Begin 2009: 2,5 [...]

  26. [...] Twitter di Indonesia sendiri menurut Sysomos (perusahaan analisis media sosial) pada bulan Juni 2009, Indonesia menduduki peringkat ke 6 tertinggi dunia sebagai penyumbang pengguna terbesar Twitter. [...]

  27. [...] (2010) did an analysis based on Sysomos‘ (2010) report and it shows that Singapore is the second most prominent Twitter nations on a [...]

  28. [...] koneksitas internet oleh Jack Dorsey, Biz Stone, dan Evan Williams ini telah digunakan lebih dari 13 juta akun di mana orang Indonesia merupakan populasi terbanyak di dunia setelah Amerika Serikat, Inggris, [...]

  29. [...] the billions of emails and the millions of twits do not come from the development industry nor from …. In fact, in 2009: [N]early two-thirds of unique users (62.1%) were located in the U.S., while the [...]

  30. [...] easily be traffic and conversion.Traffic. In most reports that I’ve read, Philippines is ranking below Indonesia and even bigger countries like China and India. If Twitter would like to add local trends [...]

  31. erwin says:

    twitter is in nederland ook helemaal hot, ik hoop en denk weet zeker dat social media de toekomst heeft

  32. [...] (2.41) 7. Australia (2.39) 8. Netherlands (1.32) 9. India (1.27) 10. Japan (1.22) Source: http://blog.sysomos.com/2010/01/14/exploring-the-use-of-twitter-around-the-world/ Here’s a look at Recorded Future multi-lingual results from social media, blogs and more [...]

  33. [...] terms of Twitter, I found a report published by comScore on the 14th of January 2010. Within the report, comScore tracked 13 million unique Twitter accounts that demonstrated tweeting [...]

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