How Not to Be Overwhelmed by Social Media

By Mark Evans - Tuesday, January 26th, 2010 at 7:18 am  

The growth has social media has dramatically changed how we consume and share information, as well as changed the online landscape in many ways. At the same time, social media has also made the Web a 24/7 “beast” in which a growing number of people are seemingly always connected.

In some respects, it can be overwhelming because the Web doesn’t have an “On/Off” switch. The data keeps coming day and night regardless of the weather, time of year or where you live. It’s a digital deluge that never stops.

So, how do you control social media so it doesn’t become overwhelming. Here are some tips:

1. Use social media when it fits your schedule and personal/professional schedule. If work is crazy busy or you’re spending time with family and friends, don’t feel like you have to get a digital fix. Social media is like a parade, you might miss something if you bend down to tie your shoe, but more floats will be coming when you look back again.

2. Focus your social media efforts. Pick the social media services that meet your interests and provide the most valuable, interesting or entertaining content. Don’t try to cover the entire landscape – Twitter, blogs, Facebook, LinkedIn, MySpace, Flickr, YouTube, et al – because your efforts will be spread way too thin.

3. Give yourself some social media “windows” during the day to allocate a certain amount of time to read blogs, Twitter, etc. Having a disciplined approach will do a lot of make sure your productivity doesn’t suffer.

4. Use tools such as Instapaper or Read it Later to put aside interesting blog posts when you have the time to read them. On Twitter, use the “favorite” feature as a way to bookmark tweets that capture your attention.

5. Give yourself a social media vacation once in a while – something John Mayer describes as a “digital cleanse”. As hard as it might be to walk away from the “buffet”, it can be a healthy mental break.

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4 Responses to “How Not to Be Overwhelmed by Social Media”

  1. haivoltage says:

    sounds so easy, but can be remarkably tough with the different social games going on!

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