After months of speculation, Apple unveiled its tablet computer yesterday – the iPad. The reaction from high-profile bloggers and traditional media has been mixed.
While the iTab’s design has received rave reviews, its features and functionality could be described as muted optimism. A good example is All Things Digital’s Walter Mossberg.
After looking at the pre-launch conversations yesterday, we used our flagship monitoring and analytics service, MAP, to get a handle on the reaction to the iPad using the keywords “apple” and “ipad” over the past two days.
Overall, the sentiment for the iPad was extremely positive at 80%, compared with pre-launch positive sentiment of 81%.
The most discussed keyword was “tablet”, while there were strong associations with “Steve” (Apple CEO Steve Jobs), “499” (the starting price for the iPad) and “unveiled”.
In total, there have been 477,537 tweets that included “apple” and “ipad” over the past two days; 33,892 blog posts and 7,315 traditional media articles.