After much speculation, the Oscar nominations were unveiled today – something that attracts as much attention and conversation as the actual awards ceremony, which happens on March 7.
Just for fun, we decided to take a look at the Best Picture category to see if the conversations within the blogosphere over the past three months provide any indication of which film will prevail as the winner. Of the 10 films nominated, we focus on five: Avatar, The Blind Side, Up in the Air, Inglourious Basterds and The Hurt Locker.
In terms of share of voice, Avatar has, by far, captured the most attention (68.7%), which is not surprising given it has become the all-time highest grossing movie with sales of more than $1.5-billion worldwide. “Up in the Air“, which stars George Clooney, was a distant second (15.3%), while “The Blind Side“, which has become of the highest-grossing sports movies, was third (6.2%).
We also looked at sentiment for each of the five films. “Up in the Air” attracted the most positive sentiment (39%), while “Avatar” was second with 37% and “Inglourious Basterds” third with 35%.
“The Hurt Locker“, which is about a bomb squad in Iraq, attracted the most negative sentiment (42%), while the “The Blind Side” had 32% negative sentiment.
Tags: movies, oscars, Social Media, sysomos
People are saying Hurt Locker was an upset. No. A Serious Man would have been an upset. Hurt Locker deserved Best Picture and it’s just an added bonus that it beat out the most expensive movie ever made.