The ads that appeared during yesterday’s Super Bowl attracted a lot of attention – almost as much as the game itself.

To get a better idea of how well the ads resonated with Twitter users, we used Sysomos MAP to query most of the Super Bowl ads to see which ones generated the most tweets over the past two days.

We also used our sentiment engine to determine whether the amount of positive and negative conversations for each ad. We took a conservative approach to the queries by searching for the advertiser’s brand name along with “Super Bowl” in the same tweet. An example query is “Super Bowl” AND “Google”.

By far, Google attracted the most tweets (25,076). This was not surprising, given that it was the first time that Google has advertised on television, and Twitter users are likely Google fans. This also demonstrates the web advertisement giant’s acceptance of more traditional TV advertising.

Dorito’s was second with 6,710 tweets, while Budweiser was third with 4,550. Dorito’s and Budweiser ran several different ads during the Super Bowl, which was won 31-17 by the New Orleans Saints.

Among the top-10 ads that attracted the most tweets, Intel attracted the most positive conversations (81%), while Coca-Cola’s Mr. Burns’ ad garnered the most negative conversations (12%).

Note that the number of tweets in the chart above are based on mentions of the brand and the phrase “super bowl” in the same tweet to avoid counting general mentions of the brand name.

We also used MAP to explore the amount of Twitter activity for the two teams over the past three days (Feb. 6 to 8). The chart shows the amount of activity for the New Orleans Saints and Indianapolis Colts was fairly even until Sunday when the number of tweets about the Colts surged – likely because the Colts took at 10-0 lead in the first quarter.

When the Saints rallied for 15 points in the fourth-quarter to take the lead, the amount of activity spiked.

This entry was posted on Monday, February 8th, 2010 at 5:18 pm and is filed under Events, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.