A Sysomos MAP Update on Tiger Woods

By Mark Evans - Friday, February 19th, 2010 at 10:32 am  

As the world waits eagerly for the Tiger Woods press conference today at 11 a.m. (EST), we decided to take a quick look at what’s been happening within the social media landscape since his much-publicized car accident on Nov. 27.

Since the accident and the subsequent revelations that Woods had a series of affairs, the negative sentiment within the blogosphere has dropped from 32% to 20%, while positive sentiment has climbed to 29% from 22%, although it has dropped in the past month or so.

This could suggest that bloggers have moved on, although Woods’ comments today will surely spark a lot more conversations.

Here’s a chart showing sentiment over the four months:

Overall, our BuzzGraph shows that the most conversations involving Tiger Woods since his accident have been on “golfer” with strong associations to “Sawgrass” (the golf course in which he will be speaking today to a small group of hand-picked reporters), “PGA” (the Professional Golf Association) and “infidelities”.

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