On Friday, Tiger Woods emerged out of hiding to issue an apology for his well-publicized series of affairs. It was a 13-minute, well-rehearsed and tightly-scripted performance that left many people unimpressed, and many questions still unanswered.
Before his apology on Friday morning, we used MAP to get a sense of how the social media ecosystem had been talking about Woods since his now-famous late-night car accident in late-November that led to revelations of his affairs. We discovered that since the accident, negative sentiment within the blogosphere had fallen from 32% to 20%, while positive sentiment has climbed to 29% from 22%.
To see how Tiger’s apology went over, we used MAP for get another social media snapshot. Positive sentiment dropped slightly to 28% from 29%, while negative sentiment jumped to 25% from 20%. This suggests Woods’ apology wasn’t embraced and that it gave many people another reason to offer critical comment.
Overall, there have been 19,524 blog posts that have mentioned “Tiger Woods” since Friday, 15,142 news articles and 345,119 tweets.
Tags: apology, golf, Social Media, sysomos, tiger woods
I think over all that society has no right whatsoever to demand anything from this man!
Who made the world God! What sort of self-righteous, egocentric society thinks this man needs to apologize to anyone?
He is accountable only to his wife, and God over his failure to be faithful to his wife. Oh, and why don’t we point the finger at all the women who willfully slept with this man? They knew he was married did they not? The OTHER woman are just as guilty, and he does not owe on solitary apology to them either.
Society and media which thinks this man is accountable to any of them is nothing but busy-body, gossiping, hypocrites. Let’s see what secret sins any of you may be hiding behind close doors.
This whole thing makes me sick to my stomach, for it is down right evil how this whole scenario has been played out by the media, and all the pompous companies that have used him for their products and made millions. I sure would like to see all secret sins of the CEO’s of all these companies that have used his name for their profit.
And what about his wife, it takes two to tango people, she is not so innocent. There were reasons, but I do not see ‘the world’ demanding from her any type of answers!
My advice to him would be, you’ve made plenty of money to be comfortable for the rest of your life, go and live a quiet life, and tell the world go fly a kite and get out of my life! They deserve nothing from you, it’s your problem, and it’s up to you how to work this out honestly, you are not accountable to me or anyone else for that matter.
Society and the media, who do you think you are to stand as judge over this man? You are absolutely nothing!
This man has earned every living cent he has worked for, for he is talented and it takes discipline to be the sort of golfer he is.
You are all hypocrates!
By the way, Tiger should have apologized within 48 hours or so, rather than after such a long period of time, during which his public relations advisers were busy working on a script. Also, Tiger should have accepted full responsibility for his actions, instead of mentioning his “medical condition” during a scripted apology which hardly demonstrated any sincerity at all.
You can fool some people all the time, all the people some of the time, etc., but you can’t fool all the people all the time.
We should all learn from this, but we should also learn to forgive, in the hope that the world will be a better place for all. Everyone deserves a second chance …or…should I say….several chances…crucifixion of people who make mistakes is not necessary and would greatly reduce the world’s inhabitants.
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