Nothing like a good old-fashioned apology to make people forgive and forget.

It’s an approach that appears to be working for Tigers Woods, who gave an extensive press conference on Monday as he prepares for his first golf tournament, The Masters, after taking a self-imposed hiatus in the wake a salacious sex scandal.

Since Woods’ press conference, positive sentiment within the blogopshere has jumped to 45% from 32% during the time between his now-infamous car accident in late-November and the press conference. Meanwhile, negative sentiment has dropped to 17% from 22%.

Sentiment – After Press Conference

Sentiment – Before Press Conference

Here’s are the top keywords within conversations about Woods within the social and traditional media.

Tags: golf, sentiment, the masters, tiger woods

This entry was posted on Wednesday, April 7th, 2010 at 9:52 am and is filed under Events, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.