Sysomos Unveils Audience for Social Media ROI

By Mark Evans - Tuesday, May 4th, 2010 at 11:00 am  

We’re excited to announce the preview release of Sysomos Audience, an innovative and disruptive service that measures social media ROI.

Audience is aimed at digital marketers, community managers and sales professionals looking to learn more about their potential customers and their value. Audience fills the significant gap between Web analytics services, which provide information about what is happening on your Web site, and social media monitoring services that track who is talking about your company or brand.

Audience’s user-friendly features provide information and intelligence about what your potential customers are doing online, and the Web sites and blogs influencing them the most.

“We believe Audience will revolutionize the way that key stakeholders understand the online ecosystem around their brands,” said Nick Koudas, Sysomos’ chief executive and co-founder.

“Audience tells you why someone visited your site, their importance and potential value. Audience helps you optimize your social strategy by providing the ability to really understand what is working and what isn’t within your social marketing campaigns and engagement efforts”.

Continue reading the full release announcement for Audience and to watch an introduction video.

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