Who Will Win World Cup 2010? Bloggers Say England

By Mark Evans - Tuesday, June 8th, 2010 at 7:00 am  

So, who’s going to win the 2010 World Cup, which starts June 11 when host South Africa takes on Mexico?

While certainly not a scientific approach, we decided to see if social media could provide some insight about who might win the much-coveted Jules Rimet trophy.

Our methodology was straightforward: we ran queries on 10 leading World Cup contenders to assess the level of social media conversations over the past month using our social media monitoring and analytics platform. The countries on the list included Spain, Brazil, England, Argentina, Italy, France, Portugal, United States, Germany and Holland.

If the blogosphere is any indication, England is, by far, the World Cup favorite with 27.5% of the total conversations. Brazil is second at 10.4%, followed by Germany (10.2%), Spain (8.8%) and France (8.6%)

For the past month, England has consistently dominated the conversations within the blogosphere.

What’s interesting is although England has attracted the most conversations, it has also garnered the most negative conversations (35%). This is significantly more than the runner-up, the U.S., which attracted 26% negative sentiment. Brazil, Italy and Spain attracted the most popular sentiment with 46% each.

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