Last week we released a new study that looked at the authority rankings of the followers of some larger Twitter accounts using our social media monitoring and analytics platform. Included in our list were five celebrities, five social media heavyweights and five media outlets. The findings of the study showed that while all accounts we looked at had large number of followers, those accounts more involved in social media had followers that were also more involved in using Twitter.
However, when we released the report we were met with some feedback that our list of social media heavyweights had no females. This was by no means done on purpose; it just so happened that we chose some accounts we thought that most readers would recognize easily.
In response to this though, we decided that we should take a look at some of the female players in the social media game and see how they stack up to their male counterparts we included in the original study. Using some recommendations from those that spoke out we have put together this list of five female social media stars and the authority levels of their followers:
Like their male counterparts it seems that our female social media heavyweights have a follower base that is very active in the Twitter community. This is unsurprising seeing as they participate in the space that they work in and tweet about. As well, it seems that an earlier report we did on the statistics of bloggers that showed the male/female split of bloggers was almost dead even holds true on the side of Twitter as well. It seems both male and female social media heavyweights attract the same kinds of followers, proving even further (sort of) that the net is a gender-neutral place.
Observation: bar one, the women all have very small Following counts compared to their Followers. Might this suggest they’re actually less sociable than the men?