Last Thursday we scanned the social media landscape to see what sentiment going into the G20 looked like. What we saw was that the general web population was looking positively towards this meeting of 20 world leaders and their delegates. We also noticed that there was some negative sentiment towards the summit, but it appeared that the majority of that negativity was coming from the people of Toronto who were watching their city get locked down. To view that post click here.

Now that the dust has settled and the delegates have left Toronto we’ve decided to take a look and see how this information has changed. Searching from Friday June 25^th to the morning of June 29^th we analyzed the social web with our social media monitoring and analytics platform to see what was being said.

At first glance we can see that this summit was a big deal simply by the numbers of mentions that took place over our four-day period.

In terms of overall sentiment there hasn’t been much change despite us thinking there might have been. On Thursday overall sentiment had a favorable rating of 76%. Two days after the end of the G20 summit the sentiment is still positive but has slipped to a 74% favorable rating.

The blogosphere also seems to have a positive look at what transpired over the weekend. Positive sentiment actually seemed to increase. The overall rating is still 76% favorable, but more content seems to be positive rather than neutral as seen before the G20. Negative share of mentions stayed steady at 22%.

Again we also see that Twitter seems to look a bit more negatively on the summit than bloggers do. Heading into the G20 we saw that 2.9% of tweets were of a positive nature, but now that it’s over we see that number drop to 2.0%. Negative tweets also rose from 7.2% to 10.8%. However, when we scan these tweets, we still see a large number of the negative tweets are coming out of Canada.

Because of this we decided to look at the sentiment coming out of Toronto, where the G20 took place, in comparison to how the rest of the world viewed the event. We see that a lot more negative sentiment is coming out of the host city. Looking at these numbers we see that Toronto did not seem to be too happy about having the G20 in their backyard.

A second G20 meeting is scheduled to happen later this year in Mexico. We will come back to this topic again and compare the two summits when the time arises.

This entry was posted on Wednesday, June 30th, 2010 at 3:07 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.