In doing some research on Canadian blogs recently, one of the most striking things was how many of them don’t have RSS feeds given how RSS is supposed to be a blog staple.
This suggests that Canadian bloggers are blissfully ignorant about RSS, they don’t care about RSS, RSS isn’t as important as it used to be, or there’s a belief that encouraging people to consume content through an RSS reader is less attractive than making them read their blog.
Whatever the reason, there may be some credence to RSS’s losing its social media mojo.
Do you remember when FeedBurner was all the rage? Then, it was acquired by Google. And since then, Feedburner has pretty much disappeared.
Part of FeedBurner’s low profile has to do with the fact that it has followed the path of many companies that disappear once they have been gobbled up by the Google Empire. But perhaps another reason is how RSS has been supplanted by other distribution services.
For example, a growing number of people now get their daily blog fix via services such as Twitter, Facebook, Tweetmeme or Feedera. Many of these people used to be hard-core RSS readers using tools such as Google Reader and Bloglines.
This is not to suggest the value and usefulness of RSS as a distribution tool is diminishing; it’s more that the consumption of blog content has expanded beyond RSS to the point where RSS isn’t as important or necessary.