What’s Coming over the Horizon?

By Mark Evans - Wednesday, October 13th, 2010 at 7:30 am  

What’s next in social media?

It’s a question that pops up on a regular basis as people and companies attempt to get a handle on their social media strategies and priorities.

The honest and obvious answer is “I’m not quite sure.” It could be location-based services, niche social media networks or curation. Or not.

The problem is no one really knows what’s on the horizon?

Who would have said in 2007 that a service that only let you use 140 characters or less would take the world by storm? Who would have predicted that a service for Ivy League university students would eventually have as many parents and grand-parents?

When people ask about the world beyond blogs, Twitter or Facebook, my smart-aleck answer is “If I knew the answer, I’d have a big chunk of a start-up”. It’s really only half tongue-in-cheek because anyone who’s into social media is always looking for the next new, shiny thing.

This explains why Foursquare captured the imagination of so many people when it appeared to be the new hot service. Or how Google Buzz got so much attention before fading into the background.

We live in fascinating times. It’s a fast-growing marketplace in which the rules are being written and re-written on a regular basis. If anyone tells you they know the next big thing in social media, you should either invest right away or recognize they probably have as much insight as you do.

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