When blogs initially became popular a few years ago, there seemed to a lot more comments. Maybe this happened because the medium was new so people found it a novelty to easily leave a comment – something that wasn’t possible if you wanted to comment on a newspaper or magazine article.
But with the rise of Twitter, Facebook, LinkedIn and social media services, there isn’t as much excitement about blog comments. Perhaps the novelty has worn off but another reason may be that people can now leave comments in a variety of places.
If an article catches your attention, it’s a snap to make short comment on Twitter with a link to the article. The same goes for Facebook and LinkedIn.
So on one hand, it is easier than ever to make a comment. But for bloggers, it can be a challenge keeping track of where comments are made given they could happen here, there and everywhere. While your blog could have few or no comments, there could be a vibrant conversation about a particular post happening on another social medium.
It is somewhat surprising that comment aggregation has not received more attention given how much currency companies and individual place on what’s being said about their content, products and services.
In the meantime, there remains a major void in the social landscape for a service that can aggregate and display comments in a variety of places in a user-friendly way. Perhaps content aggregation will become part of the content curation trend now emerging.