Despite the Hype, Social Media is Still New

By Mark Evans - Wednesday, November 10th, 2010 at 8:08 am  

When you’re in the middle of the social media “storm”, it can be difficult to realize there are lots of other people who have not embraced social media. This could be due to the fact they need more knowledge, they are not ready for it, or they don’t need it.

Irregardless of people who have stayed away from the fray, it is important for people engrossed in blogging, tweeting, updating, engaging, etc. to recognize social media is still a relatively immature and young industry. Sure, there is plenty of excitement and plenty of buzz but it’s still a modest sized club.

This means it is important to not assume everyone gets social media and, as a result, it means there is still a lot of educating and knowledge-sharing to be done.

I’m giving a workshop and speech today in Calgary to the Canadian Home Builders Association about social media. The content is fairly straightforward as opposed to delving into the tactical weeds. It is the kind of content people immersed in social media might see as basic or rudimentary. But it is exactly the information that a lot of people and companies still wand and need.

Like any new technology, social media is working its way to the mainstream but it’s not there yet. While it won’t be that long until everyone knows how to tweet and create Facebook tabs, there is still a lot of work to be done to spread the word.

Tags: , ,

2 Responses to “Despite the Hype, Social Media is Still New”

  1. Anthony says:

    yes it is true, social media is in its infancy. People have recognized the hype but have not acted upon it. I think when social media hits different forms of mediums, such as the television, people will have easy access in using social media resources – like going to the convenient store. To add, when there are more incentives attached that are easily accessible, people will respond to social media to obtain the benefits. However, there are many motivations as to why people utilize social media and people and businesses must realize what these motivations are and adapt them to their offline social networks.

    Good article – the best in Calgary!

    anth

  2. [...] Social is still new. Hard to even say that anymore but it’s true, it’s still new. It requires you to step out of a comfort zone. It requires you to go beyond the insulation of heads down work. It demands that you look up. Social is busting down the notion that just doing good work can be sufficient and can be the determinant of success. But creating a sea change in an organization and becoming a social business is going to require a marriage of the old school and the new school. It’s hard and it requires the forging of relationships. [...]

Leave a Reply