How Did Quora Get So Popular So Fast?

By Sheldon Levine - Thursday, January 6th, 2011 at 7:31 am  

If you’ve had your ear to the social media ground (metaphorically speaking of course) lately, then you’ve undoubtedly heard about Quora. Just in case you haven’t, in the words of the creators, “Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” Basically, it’s a site for people to ask and answer questions on just about anything and is totally curated by the people who use it.

Quora was started in June of 2009 by the former CTO of Facebook. In December of 2009 they opened the doors for private beta testers to come in and play. On June 21st of 2010 the service officially became open to the public. If they opened to the public over six months ago, why is the popularity of the site suddenly jumping to incredible levels?

Using MAP, our social media monitoring and analytics platform, we looked at the buzz around Quora in social media from the day they went public to today. While we can see that there has always been some buzz around the Q&A site, the chatter really spiked in the past two weeks. Especially on Twitter.

One of the reasons we heard that might have caused this explosion was TechCrunch. Near the end of December the tech news site ran an article in which the author said that he uses Quora a lot to get story ideas. We found that this may actually be true. When we ran our buzzgraph analysis, which shows us words that are most used in conjunction with our search term, we actually find TechCrunch right in the center of the conversation.

Whatever the real reason may be for the boom in interest with Quora, one thing we can say for sure is that people seem to like it. Our sentiment analysis shows an 87% overall favourable rating in the conversation about the site.

Leave us a comment and let us know why you think Quora may have got so popular so fast. As well, do think it will stay popular or just become another social media flavour of the month?

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