Non-Official Twitter Clients Still Widely Used

By Mark Evans - Tuesday, March 15th, 2011 at 9:05 am  

In unveiling changes to its API rules last week, Twitter’s Ryan Sarver claimed that according to the company’s data “90% of active Twitters users use official Twitter apps on a monthly basis.” Twitter defines “official” as applications it owns and operates for the Mac, iPad, Android and Windows Phone.

It was an assertion that captured our attention because previous studies by Sysomos suggested there were significantly more “non-official” users. In a June 2009 report, for example, we found TweetDeck had nearly 20% of the client market.

To determine usage of different Twitter clients, we reviewed a sample of 25 million tweets on March 11 – the day Twitter unveiled its new API policy. The data shows that 42% of tweets were made by non-officials apps – more than four times the amount claimed by Twitter.

Twitter Client Usage Statistics

Among the non-official group, the most popular apps were TweetDeck, UberSocial and Echofone, which are owned by Bill Gross’ UberMedia. Tweetdeck accounted for 5.5% of total tweets, compared with 19.9% in our June 2009 report.

UberMedia has emerged as rival to Twitter after building a large portfolio of Twitter-related services through acquisitions. Last month, Twitter suspended two of UberMedia’s services – UberTwitter and twitroyd – for “policy violations”.

So what’s disconnect between Twitter’s 90% claim, and our data analysis that shows Twitter only has 58% market share?

Here’s how the gap can be explained. Twitter’s number focus on the total number of user’s while our analysis looked at total tweets. It means there may be many Twitter “official” users who are not very active.

On the other hand, more enthusiastic and power users are using non-official services such as TweetDeck, UberSocial and Seesmic. This is not much of a surprise given many of these applications have many more features than Twitter.com despite recent improvements.

Twitter’s Sarver notes that consistent of user experience is very important to them, and they don’t want third-party apps to mimic the native apps. Sarver also points out that “this is happening organically – the number and market share of consumer client apps that are not owned or operated by Twitter has been shrinking”. Our June 2009 study showed that 55% tweets were made using non-offical apps, and the number now stands at 42%. With Twitter’s introduction of official mobile apps, acquisition of Tweetie, and redesign of Twitter.com, the market share of official apps is indeed growing, albeit slowly. What do you think, will official apps completely replace other client apps in future?

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90 Responses to “Non-Official Twitter Clients Still Widely Used”

  1. [...] The saga over Twitter’s new hardline stance against developers just got more interesting. While Twitter officials downplay the company’s crusade against new third-party Twitter clients, with claims 90 percent of active Twitter members use official Twitter apps on a monthly basis, fresh analysis suggests third-party Twitter apps account for much more traffic: 42 percent, according Sysomos, a social media analytics company. [...]

  2. [...] assertion caught the attention of Sysomos, as Twitter’s data seemed inconsistent with some of the analysis that the social media [...]

  3. [...] Sysomos Permalink | More about: aplikasi, Echofon, Media sosial, Third-party, TweetDeck, Twitter, [...]

  4. [...] as per latest analysis on Twitter client apps market share by Sysomos 42% of users are still using non-official Twitter apps like TweetDeck, Twitdryod etc. So why is [...]

  5. [...] une société spécialisée dans l’analyse et le business des medias sociaux, qui affirme dans une étude statistique publiée le 15 mars, que 42% des utilisateurs fréquents de Twitter passent par des applications [...]

  6. [...] Read the full Sysomos blog post here. [...]

  7. [...] secondary functionality. According to market research firm Sysomos, plenty of people use them: 42% of tweets are sent from these third-party Twitter clients. (Twitter, in its memo to these same clients before the Sysomos report was released, implied the [...]

  8. [...] invece i dati di uno studio di Sysomos, effettuato analizzando 25 milioni di tweet postati l’11 marzo 2011, mettono in evidenza un [...]

  9. [...] invece i dati di uno studio di Sysomos, effettuato analizzando 25 milioni di tweet postati l’11 marzo 2011, mettono in evidenza un [...]

  10. [...] wir in einem Jahr vielleicht fast ausschließlich offizielle Apps benutzen? Wer weiß… Quelle: Sysomos-Studie Geteilte Freude ist doppelte [...]

  11. [...] According to marketplace investigate organisation Sysomos, copiousness of people use them: 42% of tweets are sent from these third-party Twitter clients. (Twitter, in a memo to these same clients before a Sysomos news was released, pragmatic a [...]

  12. [...] Success Metrics How Social Media Turned a Brand Into a Revolution Non-Official Twitter Clients Still Widely Used Ready for iPad2: Flipboard’s CEO, Mike McCue, exclusive video interview Digital Influence [...]

  13. bjacobson says:

    The disconnect between Sarver’s figure and yours is that they have nothing to do with each other. Trying to explain the difference is simply confused. Why don’t you compare to “number of users who use NON-official apps on a monthly basis”? That number would be pretty high I think. (You do see that it wouldn’t be 10%, right?)

  14. [...] of this? Twitter says that 90% of active users use official Twitter applications each month. But research from Sysomos comes to a different [...]

  15. [...] La firma analizó 25 millones de tweets del pasado 11 de marzo, recogiendo los resultados en esta infografía. En ella se puede ver que el uso de las aplicaciones no oficiales, en muchos casos herramientas que [...]

  16. [...] La firma analizó 25 millones de tweets del pasado 11 de marzo, recogiendo los resultados en esta infografía. En ella se puede ver que el uso de las aplicaciones no oficiales, en muchos casos herramientas que [...]

  17. [...] Sysomos MeneameBitacorasDeliciousGoogle BuzzFacebookTwitter Esta entrada fue publicada en Internet, Redes [...]

  18. [...] to its API rules concerning Twitter client apps. To determine usage of different Twitter clients, Sysomos reviewed a sample of 25 million tweets on March 11 – the day Twitter unveiled its new API policy. [...]

  19. [...] said, a recent Sysomos poll suggested that 35.4% of tweets from regular folk come via Twitter.com, too. But that’s a bit [...]

  20. [...] populairst is Twitter.com dat door 32% gebruikt wordt. Van alle Twitter accounts gebruikt 35% de website van Twitter zelf. Maar daar houdt de vergelijkbaarheid [...]

  21. [...] as applications it owns and operates for the Mac, iPad, Android and Windows Phone… more This entry was posted in Uncategorized. Bookmark the permalink. ← [...]

  22. [...] perhaps the collision between these two companies has come to a head, in a bidding war.According to data compiled in March of this year by analytics service Sysomos, TweetDeck is referred to as the client of choice for Twitter “power users” has a 5.5% [...]

  23. [...] says Twitter wants more control over access to its service. It cites a report by Sysomos that says only 58 percent of its users access through “official Twitter [...]

  24. [...] mois dernier, l’analyste de marché Sysomos a publié une étude montrant que 42% des tweets viennent d’applications autre que celle de [...]

  25. [...] laufen einer Erhebung von Sysomos/Marketwire zufolge über Anwendungen anderer Anbieter, etwa 13 Prozent davon kommen von Tweetdeck. Der Erfolg des in London beheimateten Startups rief zuletzt auch einen [...]

  26. Brtweet says:

    I prefer receiving my twitter info via Flipboard… And it didnt even appear in the search… Surprised me to be below 1.6% of 42%…

  27. [...] le cabinet Sysomos, qui a analysé 25 millions de tweets au mois de mars, 58 % des messages postés proviennent des [...]

  28. [...] study by Sysomos, a social media monitoring service, showed that 42 percent of Twitter’s client usage came [...]

  29. [...] was formally announced by Lain Dodsworth on the TweetDeck blog. According to Mark Evans of Sysomos, Tweetdeck has more than 13% market share of the non official twitter clients used by twitter users. So, this deal is going to affect a large [...]

  30. [...] Facebook.com, Twitter donne accès à son API à de nombreuses applications non officielles. Une récente étude Sysomos nous informe ainsi que seulement 35% des contributions envoyées sur Twitter l’étaient [...]

  31. [...] amazing statistics about the volume of tweets – if you’re tracking, remember that many access Twitter from their own apps Agradecimiento a GlobalWebIndex – Publicado [...]

  32. [...] and innovation increasingly driven by third-parties. Its estimated that prior to the acquisition 13% of all tweets are sent from [...]

  33. [...] As a result, most people don’t view Twitter THROUGH Twitter.  They view it through a third-party application.  Check the stats (courtesy of Sysomos): [...]

  34. [...] A huge 65% of Twitter traffic comes from third party clients e.g. Tweetdeck, and will not encounter the new brand [...]

  35. [...] las empresas. ¿Cuantos usuarios twittean desde Twitter o vas a las páginas de Twitter? Algunos estudios indican que solo el 35,4% de los usuarios de Twitter accede al servicio vía su web ¿Tiene sentido mejorar su [...]

  36. [...] the official Twitter experience over third party providers like HootSuite and others. I found some ancient statistics (over a year old) which claim 42% of Twitter users used unofficial apps but that was not looking at [...]

  37. [...] but at the heart is that 40% of tweets are sent via non-official apps. The following chart (source: Sysomos) as highlighted on BusinessInsider.com provides the [...]

  38. [...] Twitter apps) to use the service, a strong number of users are tweeting from third-party clients.  Some independent studies have put the percentage at over [...]

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