A Farewell Look At Oprah

By Sheldon Levine - Thursday, May 19th, 2011 at 7:30 am  

25 years ago, a young lady from the windy city tried her hand at hosting a little day time talk show. Today, according to Wikipedia, “[s]he has been ranked the richest African American of the 20th century, the greatest black philanthropist in American history, and was once the world’s only black billionaire  She is also, according to some assessments, the most influential woman in the world.”

Yes, that’s right, today I’m going to look at Oprah through MAP, our social media monitoring and analytics platform.

Oprah started her climb to the top 25 years ago with her talk show, and next week that show is finally ending. I can’t say that I watched her show often, but I have seen the odd episode (I also always wanted to be in the audience for an “Oprah’s Favourite Stuff” episode). Many people will be upset to see her leave, but she already has her OWN (pun intended) television network so I’m sure the world will be seeing her again.

As Wikipedia stated, Oprah Winfrey may be the most influential woman in the world. Our authority ranking of her Twitter profile agrees. Like other celebrities we’ve analyzed, Oprah has a large following (over five million followers), but most of her followers are of very low authority. However, due to the amount of followers she has and the fact that she is @ replied to and retweeted every time she tweets, her authority ranking is a 10.

Oprah is so popular that she has been mentioned in 207,000 blogs, 94,000 news articles, 119,000 forum posts and 1.5 million tweets since the beginning of the year.

While Oprah hails from the US, her success has reached the ears, and keyboards, of people around the world. We can see from the geo-location map that while most talk is coming from the US, those 1.5 million tweets have come from all corners of the world.

A look at who was tweeting about Oprah reveals that the talk show queen spans genders, as the chatter is coming almost evenly from both men and women.

What I found most interesting while looking through the data on Oprah, was that the buzzgraph coming from blogs reads like a who’s who of celebrities. I think this is because her final episode is rumored to be filled with celebrities.

The entities that are pulled out of the blogs about Oprah are no different, except we can also see some of the publications talking about her. Oprah is so popular that, if you look really closely, you can see that even Popular Mechanics is talking about her.

I probably don’t need to show you a sentiment graph to convince you that most people only have positive things to say about her, but I will anyways.

Farewell Oprah, you’ll be missed!

Tags: , , , ,

2 Responses to “A Farewell Look At Oprah”

  1. An interesting point in your buzzgraph is how dominated by US celebrities Oprah’s network is – I’m in the UK and we mostly have to go out of our way to hear anything about her. Her final show is making some impact on Twitter here, but it’s far from dominating. I expect we’ll get a couple of news reports on the day it broadcasts, maybe, but mostly this seems to be a US-only event in the blogosphere.

  2. Sheldon Levine says:

    Interesting Bobbie. I know that Oprah is huge in the US (here in Canada too), but I thought that her show was syndicated world-wide and large audiences almost everywhere they show it. Our geo-location map shows quite a bit of activity coming from the UK, but I know that you have a lot of your own talk shows over there as well.
    In any respect, I think that next week there will be a lot of talk about Oprah around the globe because I don’t think that there is a developed country in the world that doesn’t know Oprah.

    Cheers,
    Sheldon

Leave a Reply