In a blog post on Social Media Today, David Amerland asked whether social media was driving Web sites to “extinction”. It’s an interesting post because it puts the spotlight on the fascination that people have with social media, as well as the laissez-faire many companies are taking about their Web sites.
As important, Amerland makes it clear that people running Web sites need to up their game to compete with the attention being sucked up by social media services such as Twitter and Facebook.
Like Amerland, I agree Web sites are not going extinct or disappearing. Companies that buy into the idea their Web sites have become less important or relevant are making a major mistake. At the same time, they have to realize their Web sites do need to evolve to accommodate and complement social media.
One way to think about social media is it’s an effective and powerful in-bound marketing machine that can capture the attention of consumers and, hopefully, deliver content to support their communications, marketing or sales activities.
A key part of this in-bound marketing strategy is having a Web site that meets the needs and expectations of existing and potential consumers. It means that whatever a company does with social media needs to be supported by its Web sites.
At the same time, a Web site has to make sure it supports a company’s social media activities and efforts. It means integrating social media into the Web site in a seamless and user-friendly way so Web site visitors can recognize and leverage social media easily and quickly.
In other words, social media needs to support a company’s Web site, and a Web site needs to support a company’s social media efforts. They complement and work for each other as opposed to competing. It’s not an either/or proposition.
Tags: david amerland, Social Media, web sites
Good Article… this says it all..
“Companies that buy into the idea their Web sites have become less important or relevant are making a major mistake.”
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