Facebook, Twitter and YouTube dominant the social media landscape but there are plenty of other services that are thriving and, in the process, attracting millions of users.
Here’s a list featuring some of the players that should also be considered “superstars”:
1. StumbleUpon: After being purchased by eBay, StumbleUpon fell off the radar. But after re-purchased by co-founders Garrett Camp and Geoff Smith (and a group of investors), StumbleUpon has come soaring back to life. In June, StatCounter said StumbleUpon was the biggest traffic driver among social media Web sites in the U.S., topping Facebook. If you haven’t used StumbleUpon in a while or haven’t used it at all, it’s pleasantly surprising to see how much it provides as a discovery tool
2. Reddit: Far too startups are stifled when they are purchased by a large corporate entity. Reddit, however, has thrived since it was purchased by Conde Nast Publications in 2006. For many years, Reddit took a back seat to Digg within the news-sharing world but that has changed as Reddit continues to gain traction while Digg struggles to stay viable.
3. Tumblr: With 450 million pageviews a day (and 8.5 billion a month), Tumblr has rocketed into the top tier as millions of people discover blogs that feature more multi-media, videos and photography than “traditional” blogs powered by services such as WordPress and Blogger.
4. Viadeo: Despite having 35 million users, Viadeo get nowhere near the same amount of attention as LinkedIn. Viadeo is a strong presence in Europe, India, South America and China.
5. Hi5: Another example of a social networking service that has thrived outside North America. With 11.5 million users, hi5 has carved out a niche by offering interactive games, selling virtual goods and offering a wide variety of games.
Any suggestions on other social media services that should be part of this group?