Next week is Social Media Week and Sysomos is very proud to be involved once again. We will be providing social media monitoring and analytics to the Social Media Week global team to assist them in following and tacking all the social media activity during this exciting week. On top of this, we have been providing blog posts examining social media in each of the 12 official cities as a lead up to the big week. During Social Media Week you’ll also be able to catch me doing daily posts on their global blog that will dive into some of the social media activity for each day.
While you can catch me online doing the daily blog posts, we’d also love the chance to meet some of you in person. We’re taking part in several events in each of Social Media Week’s host cities in North America; Vancouver, Chicago and Los Angeles. The following is a little bit of information about each of our events.
When: Monday, September 19 at 5:30 PM – 12:00 AM
Where: Ceilis Irish Pub and Restaurant (670 Smithe St)
Details: Start Social Media Week Vancouver right by coming out to celebrate it’s start with us!
When: Thursday, September 22 at 5:30 PM – 7:30 PM
Where: The Bull and The Bear (431 N. Wells)
Details: After a day of absorbing as much social media information as your mind can take, why not share what you’ve learned at this exciting event hosted by Sysomos and WOMMA. Relax, unwind, network and share great conversation – personal, social and otherwise – with our special guests.
Social Media Breakfast: Social Media Monitoring and Measurement: Understand How To Turn Data Into Business Insights
When: Wednesday, September 21 at 7:30AM
Where: Coupa Cafe (419 North Canon Drive, Beverly Hills)
Details: Guest speaker Natalie Petouhoff will discuss SM Measurement and incorporate Sysomos.
With Social Media and Digital Communications becoming part of how business gets done, businesses are wondering how should they use social media to enhance their business. When social media first started, companies reacted by putting up Facebook pages, signing up for a Twitter handle and adding a blog to their website and other basic social/digital interactions. Now the game has gotten far more complicated. Without a lot of knowledge or framework around how to make sense of all the social media and digital interactions, professionals from all walks of life—PR, Marketing, Customer Service, Production Development, Engineering, etc… want to know, “How does social media affect my business? This session will use real-life case studies to illustrate with examples so you’ll leave with tools, tips, strategy and tactical capabilities to monitor and measure the success of your social media and digital communication programs. We’ll cover the how’s, the what’s and the why’s to social media monitoring and measurement:
- Monitoring: What to monitor and why. Who and what to monitor. Where to find the audiences to monitor. Understanding what your audiences want and care about. What free social media monitoring tools to use. What paid social media monitoring tools to use. How to set-up social media monitoring searches to make sure you get what you need.
- Measure: Once you have the data, how to turn it into business value. Secrets to taking data and turning it into insights. What metrics, key performance indicators (KPIs) and measurements you need. How to connect metrics, formulas and calculations. Social media ROI calculations, models and methodologies to show business value.