Are you a Tumblr?
These days, the number of people using Tumblr is growing by leaps and bounds, attracting 13 million pageviews a month, compared with two billion at the beginning of the year. Tumblr attracts 72 million visitors a month, more than half of them from outside the U.S., according to Quantcast,
So who’s using Tumblr and why?
The Nielsen Co. suggests there are more women (53.5%) than men (46.5%) using Tumblr, and the dominant demographic group is people 18-to-34-years-old (44.4%), while the 35-to-49-year-old demographic ranks second at 25.2%.
Tumblr’s appeal likely lies in its simplicity and user-friendliness. As self-hosted service, it is easy to set up an account on Tumblr, do some minor customization, and then start posting text (aka blog posts), photos, videos, quotes or music.
Tumblr has many of the same features as WordPress.com and Blogger.com but it comes across as easier and hipper although no one could argue that Blogger was ever hip.
Another attractive thing about Tumblr is how easy it can be used as a mobile application. Personally, I used Tumblr’s iPhone app to post photographs as opposed to using a pure photo app such as Instagram.
While Tumblr has been experiencing tremendous growth, it will be interesting to see what unfolds now that it has raised $85-million in venture capital from a group of investors that inclues Greylock Partners, Union Square Ventures, Sequoia Capital, and Richard Branson.
Are you a Tumblr? If so, why do you use it, and what do you primarily use it to do?