End Of An Era: Talk and Tribute to Steve Jobs Through Social Media

By Sheldon Levine - Thursday, October 6th, 2011 at 10:53 am  

Last night I was sitting down to write a blog post about the sentiment around Apple’s iPhone event that happened on Tuesday (which wasn’t nearly as bad as you would have thought by looking at the tweets I saw in my stream). But just as I sat down to write I took a quick peek at my Twitter stream and couldn’t believe what I saw. Steve Jobs, founder and long time CEO of Apple and inspiration to geeks everywhere had passed away. I didn’t know if it was one of those Twitter rumors or not, but a quick visit to apple.com confirmed that for the second time in almost as many months I’d have to do a last minute change on what I would write about because of news about Steve Jobs.

I saw this news just after 8pm(EST) last night after not seeing anything on the internet for the past hour and a half. By then, Twitter was already exploding with people talking about the untimely passing of the tech mogul. It took a little while for the news to sink in and I spent a bit of time reading what people were saying throughout my various social networks before I decided that I need to start tracking this through our Sysomos software. At 8:30pm(EST) I used MAP and did a search for the following terms that I thought would show up or already saw people using: “steve jobs” OR stevejobs OR ripsteve OR ripjobs OR ripstevejobs OR #stevejobs OR #ripsteve OR #ripjobs OR #ripstevejobs OR #stevejobs. At this time, which was still shortly after the news broke I was already able to find 1,081 blog posts, 1,790 online news articles, 618 forum posts and 249,042 tweets containing my search terms yesterday.

It’s important that I point out at this time that while the tweets were starting to pour in about Jobs passing, a lot of those blog posts and news articles at that time were still from a bit earlier in the day and were likely talking about Jobs in relation to the Apple iPhone event from the day before. I actually pulled up a buzzgraph at this time as well to see what all the talk was currently about and found that I was right, it was too soon for it all to be about Steve’s death. The following buzzgraph shows that talk at this time was still focused around iPhones, but it changed as time went on.

I decided to keep following how the talk of this progressed as more and more people heard the news and took to social media to talk about it with their friends and peers. By 9:30pm(EST) I found that all the mediums had started to really pick up and tak about Steve Jobs. At this time there was 1,905 blog posts, 3,836 online news articles, 1,483 forum posts and 570,414 tweets.

I then continued to track the numbers of Steve Jobs talk through the night at different intervals. Half an hour after my last check, at 10pm(EST) numbers had risen to 2,298 blog posts, 4,752 online news articles, 2,156 forum posts and 636,924 tweets.

And through the night, numbers looked like the following:

Midnight(EST)

1am(EST)

4am(EST)

8:30am(EST)

I took my final screen grab at 9:30am(EST) this morning. By this time, everyone that was sleeping when the news first broke would have been awake and heard about Jobs. At this time there was 13,611 blog posts, 33,484 online news articles, 27,832 forum posts and 2.5 million tweets about Steve Jobs in about a 24 hour time span. This is very reminiscent to how talk of Bin Laden’s death spread through social media.

At this time as well, our buzzgraph which shows words being used in conjunction with our search terms had also significantly changed. While the buzzgraph I saw at 8:30pm was still focused on words that reflected Tuesday’s iPhone announcement, this morning it was now filled with words of people talking about their sadness of Jobs death an stories and accomplishments of his life.

I also took a snapshot of where all the tweets were coming from. By just taking a quick look at this map it’s easy to see that Steve Jobs had an effect on people around the globe and these people had taken to social media to talk about it.

Steve Jobs was a visionary that changed the world of technology forever. Without his iPod, I don’t think that the MP3 would have caught on as quickly as it did. Even people who could be considered to be Jobs’ main competitors knew how much he had changed the world and they weren’t hesitant to pay their respects to the man. Google put a very minimalistic tribute to him right on their main search page. Blackberry (RIM) sent out a tweet with their condolences and even Bill Gates, who some may have considered Jobs’ number one competitor in life, wrote a short piece on his personal blog to pay his respect.

 

 

It’s no question that today is a sad day in the world of tech. Steve jobs was a visionary and a leader in the industry. He will be very missed by many people, myself included, but if the numbers that showed talk about him in only about 12 hours are any indication, he will not be forgotten.

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14 Responses to “End Of An Era: Talk and Tribute to Steve Jobs Through Social Media”

  1. [...] number had jumped to an astounding 2.5 million. The results were recorded by Marketwire company, Sysomos throughout the night, detailing just how much the revolutionary tech leader affected the social [...]

  2. [...] number had jumped to an astounding 2.5 million. The results were recorded by Marketwire company, Sysomos throughout the night, detailing just how much the revolutionary tech leader affected the social [...]

  3. [...] number had jumped to an astounding 2.5 million. The results were recorded by Marketwire company, Sysomos throughout the night, detailing just how much the revolutionary tech leader affected the social [...]

  4. [...] força da propagação das mensagens nas redes sociais também foi registrada pela empresa Sysomos. Com um número diferente, a empresa de análise e métricas registrou 2,5 milhões de tuites nas [...]

  5. [...] Sysomos gathered data about just how much people were tweeting, blogging and posting about Jobs’ death and the numbers are enormous. At 8:30 p.m. EDT on Wednesday there were 249,042 tweets sent out that mentioned the Apple founder after the news of his passing went public. That number rose to a shocking 2.5 million in 12 hours. By 8:30 a.m. EDT on Thursday, feeds were inundated with tweets about the former CEO. [...]

  6. Heather says:

    We are taught about get men and women in school, in social circles but to live in a era where one existed. To have him invite us into his thoughts during one of his seminars or tutorials for up coming apple innovation is truly remarkable. His words are so inspiring. I read them to my daughter and over again to myself everyday. I read one article that states ” no one will ever be Steve Jobs, men like him come once in a century”. And I had the honor of living in that same century, I had the chance to watch and support apple’s come back into greatness. Steve Jobs was our 21st Century Einstein! RIP Steve. My thoughts and prayers go out to his family and friends.

  7. [...] important was Steve Jobs to planet Earth? According to social media analyzing firm Sysomos, 1 hour after news broke of Steve Jobs’ death the total [...]

  8. [...] Sysomos, that produces program that monitors and analyzes amicable media, kept lane of a tweets in a hours after Jobs’ genocide on Wednesday, and showed how it snowballed into an avalanche of messages about him. [...]

  9. py samer says:

    Today, more than ever, we need more jobses.
    Time to put all those potentials into play at work.
    If each firm hired one creative thinking, driven perfectionist this month what would Mr. Steve’s legacy look like in a couple years…

  10. [...] in a blog post, Levine also said he couldn’t be sure whether the tweets (which included the generic [...]

  11. [...] in a blog post, Levine also said he couldn’t be sure whether the tweets (which included the generic [...]

  12. [...] Sysomos, which produces program which monitors as good as analyzes social media, kept lane of the tweets in the hours after Jobs‘ genocide upon Wednesday, as good as showed how it snowballed in to an avalanche of messages about him. [...]

  13. [...] Sysomos, that produces program that monitors and analyzes amicable media, kept lane of a tweets in a hours after Jobs’ genocide on Wednesday, and showed how it snowballed into an avalanche of messages about him. [...]