Like a boxer that refuses to go down, blogs keep bouncing back even as new social media services such as Pinterest capture the spotlight.
A recent report by NielsenWire, which I somehow missed when it initially appear, suggested there were 173 million blog as of last October, compared with 35.7 million in October, 2006.
So, who’s doing all this blogging? Nielsen discovered the following:
- Women make up the majority of bloggers, and half of bloggers are aged 18-34
- Bloggers are well-educated: seven out of 10 went to college, a majority of whom are graduates
- About 1 in 3 bloggers are moms, and 52% of bloggers are parents with children under 18 years-old.
- Bloggers are active across social media: they’re twice as likely to post/comment on video sites such as YouTube, and nearly three times more likely to post in message and forums.