Why It’s Time to Embrace StumbleUpon

By Mark Evans - Monday, May 7th, 2012 at 7:30 am  

stumbleupon social mediaDo you Stumble or, more specifically, do you use StumbleUpon?

While StumbleUpon doesn’t have a low profile, it has an interesting place within the social media landscape. While Facebook, Twitter, LinkedIn, YouTube and Pinterest are definitely top of mind, StumbleUpon works away in the background.

But when you look at the numbers, it’s easy to see that StumbleUpon should be a priority for anyone looking to marry the power of content (blog posts, infographics, photos and videos) and social media.

According to Mashable, StumbleUpon cracked through 25 million users last month, a 25% increase in the past seven months. Meanwhile, there are 1.2 billion pages reviewed, or “stumbled” by StumleUpon users a month.

For people not familiar with StumbleUpon, it is a free social bookmarking service that helps people discover new Websites by letting them quickly browse multiple Websites. These Websites can be completely random accessed or based on specific interests. Either way, StumbleUpon’s has a goal to guide people to Websites they might have never otherwise found.

What makes StumbleUpon interesting is it’s a way to expose people to new and different kinds of Websites at a time when curation is giving more people an increasingly narrowly focused view of the Web.

For content creators, StumbleUpon should be explored another part of their social media distribution strategy, along with tools such as Twitter, Facebook, Pinterest, Delicious and blogs.

There are a couple approaches to leverage StumbleUpon. Content can quickly be submitted by using StumbleUpon.com, a social widget or a browser extension.

The process simple: You provide the URL, the category of the content, and a comment. StumbleUpon also offers a premium service that can be used for promotional purposes – its “Paid Discovery” service costs five to 25 cents s for each unique user that clicks on your Website.

For more thoughts on how to effectively use StumbleUpon, check out the following:

- Jeff Bullas: How to Use StumbleUpon for Business

- KissMetrics: 4 Ways to Increase Your Traffic Using StumbleUpon

- Tia Peterson: 10 Tips for Effective Marketing on StumbleUpon!

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