The TV Ratings War Goes Social

By Mark Evans - Tuesday, June 26th, 2012 at 7:30 am  

More than ever, couch potatoes are controlling what they watch and what gets renewed. As a result, the TV networks are looking beyond ratings, and to social media to gauge the success and failures of their products.

Social TV, which refers to any way outside of a TV show where people interact, or that can be used to promote. Social TV is where the true success and failure for networks resides.

Recently, the season five premiere of “True Blood” broke all social TV records, with 242,000 comments on Twitter and Facebook. Other popular shows such as “Game of Thrones” and “Boardwalk Empire” came close, but couldn’t touch “True Bloods” social reach.

Turning to social media might be the smartest thing a TV network has done since they picked Frasier Crane and not Cliff Clavin from “Cheers” for a spinoff. Of course, all memories of the Friends’ spinoff, “Joey”, erases any goodwill.

Networks rely so much on social media that they don’t just employ it for feedback, they use it as a major means to promote.

NBC’s “The Voice” undertook an enormous social media campaign, including, 145 trending topics. Others have used social games which we’ve discussed in this very blog.

CBS is supreme king when it comes to non-primetime shows and social TV, and with their slate of awards shows it is not hard to see.

The big story here isn’t what the networks are doing and what a monumental shift it is, but how the viewer (and user) have used social media to regain control of their favourite medium.

It seems to be heard and ensure your favourite shows stays on the air, it is more important to tweet than to tune in.

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One Response to “The TV Ratings War Goes Social”

  1. carsonb says:

    Broke all records? Which records? For a premiere? Premium cable? For example, the finale of Pretty Little Liars had much higher results — “Fans sent a whopping 645,000 tweets during the first broadcast, hitting the 32,000 tweets per minute mark. Over the course of the day (a catch-up marathon was playing), 1.6 million tweets were sent by 667,000 users.” http://mashable.com/2012/03/21/pretty-little-liars-buzz/

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