Sheldon Levine took a look at the social data on the day of the US elections and came to the conclusion that the race was too close to call. Now it’s two days after Barack Obama’s win, so what does the social sphere look like now?
When we compared “Barack Obama” OR “Obama” and “Mitt Romney” OR “Romney” this is what we found in share of voice:
Share of Voice doesn’t mean that it’s all positive or negative. That just means mentions. When I looked at the Sentiment Comparison, Obama was ahead but not by much.
Obama is more popular than Romney two days after the election but hasn’t pulled away from Romney in terms of sentiment. If you recall, Sheldon found that the sentiment for the two men were the same prior to the election.
Obama pulls ahead on Twitter with a stunning 73 per cent Share of Voice over Romney’s 27 per cent.
There isn’t a huge difference in the words use when talking about the two men but what we can conclude from this overview is that while Obama is dominating the social space and will for the next four years, his sentiment isn’t that different from Romney. Could it be because while people gave him another four years, they’re hesitant to fully endorse him? He does have to deal with the economy, healthcare and the Republicans who are very, very sad and angry right now.