Mid MOvember Update

By Sheldon Levine - Thursday, November 15th, 2012 at 11:13 am  

Is it just me, or does there seem to be a lot more creepy looking men around these days? Just kidding.

As most of you are probably aware we’re currently in the middle of what is known as MOvember. This has become an annual tradition in the month of November where men around the world grow moustaches to create awareness and raise funds for prostate cancer research. A noble cause with a fun component to it. And, of course, we’re taking part in the festivities too.

So,  since today marks exactly half way through this magical moustache ride, I thought I’d do a little digging to see what the conversation around MOvember has been so far in social media using MAP, our social media monitoring and analytics platform.

So far this month, MOvember has been mentioned over a million times though social channels. I found 9,061 blogs posts, 5,148 online news articles, 14,811 forum postings and 1,068,814 tweets about MOvember so far.

Trending those mentions out over time, we can see that the most amount of chatter happened on the first day of the month as everyone got ready to say goodbye to their upper lips for a month. Since then, the talk seems to have balanced out averaging about 50-60,000 mentions per day.

And who’s talking about MOvember the most? It looks like the United States is so far holding the lead on MOvember conversation with 37.5%. Right behind them is the UK, with 24.6%, and then Canada at 14.5%. Australia, where MOvember originated from, has 3.5% of all the MOvember conversation.

However, looking at the countries talking about MOvember as a percentage does very little to show how active this movement is around the world. Below is a heat map showing where MOvember tweets are coming from. In this more visual format we can see that people in every corner of the globe are talking about this (and probably looking extra creepy while they do so).

And what are all these people talking about? Well, it turns out that they’re spreading the message of MOvember. Of course we can see the words “moustache” and “stache” appearing quite often as it’s a major component of this charity. But we can also see words like “prostate”, “cancer”, “support”,  ”awareness”, “donating” and “fundraising” appearing quite frequently, and these are the things that MOvember is all about.

Just for fun, I thought that I’d also pull up the most retweeted tweets about MOvember. I was very surprised and happy to find the most RT’d MOvemeber tweet is from Mr Clean, who is growing his own ‘stache this month, who has promised to donate up to $10,000 towards MOvembers cause for every retweet he gets.

Don’t forget that us here at the Sysomos and Marketwire family are also participating in MOvember. If you’d like to help us out, head over to our MOvember network page where you can choose to donate to our American, Canadian or UK teams. You can also donate to one of your favourite employees here too if you like.

Finally, for a little extra motivation to get you all talking and donating, I’ve decided to post a public photo of myself looking as creepy as possible with the ‘stache that I’m currently rocking. Enjoy (and please consider donating to this very worthy cause):

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