Women’s Embrace of Social Media Grows

By Mark Evans - Monday, November 19th, 2012 at 7:30 am  

pew internetIt goes without saying that social media’s march toward ubiquity continues to move forward.

But a recent study by the Pew Internet and American Life Project has some interesting factoids, highlighted by the fact that 75% of online women use social media compared with 63% of men.

As well, women are more active with 54% using social media on a daily basis, compared with 42% of men.

Overall, 69% of online adults in the U.S. now use social media services.

For marketers and brands, the Pew report provides more ammunition that social media is an attractive place to reach women online. This isn’t eye-opening news but the report provides even more demographic evidence when it comes to driving awareness and sales.

Some of the other findings from the Pew report include:

  • 12% of online adults say they use Pinterest
  • 12% of online adults say they use Instagram
  • 5% of online adults say they use Tumblr
  • 66% of online adults say they use Facebook
  • 20% of online adults say they use LinkedIn
  • 16% of online adults say they use Twitter
When it comes to the age of people using social media, 92% of online users between 18 to 29-years-old use social media, compared with 73% for the 30-to-49-years, 57% for people 50 to 64 and 38% for people older than 65.
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One Response to “Women’s Embrace of Social Media Grows”

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