Social media has definitely changed marketing, communications and advertising.
Even those still clinging to more traditional channels are coming around to the reality and power of social media.
One of its inherent truths is that social media tends to work best when it is coupled with offline tactics.
A recent example such as QR codes shows that there are ways to connect the real world with the digital.
Are there other tactics which can appease your team and bosses, and help you deliver the most comprehensive strategy possible?
The answer is yes, and some are very simple but still often overlooked.
Here are two important ones:
Always make sure that you have the key URLs listed on your print material. Sometimes, we forget that if people see something often enough, it has the ability to stick with them next time they are online.
Use social media to generate solid sales leads. All networks can provide you with analytics and data to hone in on key sales leads. It can help a sales team become more focused and efficient.
These are just a couple reminders to include tactics to help ensure that your offline abilities are not limited, and actually helping to prop up your online initiatives.
What tactics have you used to create a common thread amongst these two vital elements of marketing and communications?