2013 is Your Year for Social Media

By Mark Evans - Wednesday, January 9th, 2013 at 7:30 am  

As we all know, most New Year’s resolutions get thrown by the wayside in about a week. For brands and organizations, the top of their New Year’s wish list should be a greater focus on social media.

If you are struggling with the strategic or tactical sides, or the time component needed to make a dent, then here are some tips to help get you started.

Activity Yields Results

Be aware of how much to post, tweet or publish and recognize that you can annoy your audience.

At the same time, it is important to understand you need to be active to find your audience, connect with relevant users and personalities, and get your story out to the world.

Social media is the place where you get out of it what you put in. Be active.

Get Key Personnel InvolvedĀ 

Social media is the perfect avenue to connect with the true voices within your organization. This by no means only senior people; it should include the people that your customers will connect with when they have questions, issues or concerns.

Get the frontline of your organization out into the digital world.

Set Realistic Goals

The biggest mistake made by many organizations is they venture blindly into the vast and complex world of social media.

You have to set goals and make sure you measure them appropriately and honestly as you proceed. Each tactic should be assigned a specific goal.

These tactics and others can really help you get the most of your 2013 digital marketing.

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