Social Activity From New Media Expo

This week in Las Vegas we were very honoured to attend one fo the world’s largest social focused conferences known as the New Media Expo (but you may know it by it’s old name, Blog World). The conference brought together some of the most social people from around the world including brands, bloggers, podcasters, marketers and PR professionals. All of these people flocked to Sin City to learn facts, tips and tricks to help with how they approach social media. We also tracked the social conversations around the whole event and wanted to share them with you.

Looking at the three days that New Media Expo ran for we found quite a bit of social action happening, especially on Twitter as people connected and shared what they were learning through the channel. For the three days we found 379 blog posts, 293 online news articles, 70 forum postings, 37 YouTube videos and 38,293 tweets mentioning New Media Expo or containing the #NMX hashtag.

Since most of the activity for the conference happened on Twitter, we looked a little bit deeper into what was happening there. We pulled up the top four retweets that we found coming from the conference. Here we found an interesting mix of tweets that were being reshared from a tweet about one of the keynote talks, to a tweet about a campaign that was running along side the conference, to a tweet about meeting up with new and old friends, and even a joke tweet that too many twitter users could relate to. Here are those top four RT’s:

We then looked at who was making the most noise at New Media Expo. The top source for New Media Expo tweets was Bryan Kramer, or @BryanKramer on Twitter. The rest of the top ten tweeters from NMX appear in the following chart:

Something really interesting that we found when looking at all the New Media Expo tweets was how people were sharing information. Out of the 38,000 tweets we looked at 35% of them were regular tweets, meaning that it was people sharing the information they were learning at the conference. What’s incredible though is how much of that information that was being shared by others passing that information on to their own followers and networks. A whopping 55% of the New Media Expo tweets were retweets.

We also looked at buzzgraph to see what people were talking about during the three days of New Media Expo. In the buzzgraph we found some general talk that you would expect at a conference focused around social media like “social media” (of course), “marketing,” “engage,” “marketing” and “SEO.” We also found that “Vegas” was being mentioned quite a bit, as that’s where we all were and that while the conference has changed names, people still were referring to it as “BlogWorld.” In the buzzgraph, the darker and thicker the lines between words are, the more we found those words to be used in conjunction were. With that in mind, it seems quite fair to say that one of the most popular things we saw around the “NMX” hashtag was “Dana White,” the owner of UFC’s “keynote” talk.

Now we want to give you a break down of day-by-day activity we found throughout the New Media Expo. Below you will find the social activity levels for each day indivdually along with a buzzgraph and word cloud of the conversations from that day.

Day 1 – January 6th

Day 2 – January 7th

Day 3 – January 8th

Were you at New Media Expo or following along online? Leave us a comment and let us know your highlight or the most interesting thing you learned from the conference.

  • Sheldon having used heartbeat and buzzgraph before I had a new question pop up in my head as I was reading your results here.

    Is there a way to measure conversations where you can filter out chit chat vs content that discussing the events or specific content that was in presentations shared? How deep can we filter to uncover specific data?


  • Sheldon Levine

    Hey Michele,
    Technically, what you’re thinking of is possible. However, it wouldn’t just be a quick press of the button solution. Because for the search I used here, it was looking at all NMX conversations that contained the hashtag or made reference to the event. To do what you’re thinking would require building out a much more complex query that would have to contain specific aspects of the presentations, etc, and negate general chit chat words.
    But yes, it is possible in the overall sense.

    Sheldon, community manager for Sysomos and Marketwire

  • Thanks Sheldon. Funny how many are happy to have any kind of data and some of us see the value in specific data.

    Thinking that over time, these type of queries will increase as more companies and events will understand it helps to customized their message. We all want more personalization and data analysis is the place to sift and find it.

    Sheldon you do such a great job, thank you.