The Oscars Looks to Own Social Media

By Mark Evans - Friday, February 15th, 2013 at 7:21 am  

In the past few years, the Oscars have really attempted to leverage social media. It’s easily one of the more natural trending topics every year.

But, frankly, it’s not enough.

For digital marketers and advertisers, it’s also the perfect time to pay attention and learn.

Like many brands, the Oscars are always looking to “get younger” and connect with online audiences. The evidence of this objective can be found in their choice of hosts the past few years.

There is little doubt amongst pundits this year’s host, Seth McFarlane, was geared towards getting Twitter and bloggers buzzing.

The telecast didn’t fare too well last year as most of the sentiment was negative, especially with the bad press involving Brett Ratner.

Two years earlier, social media exploded with negativity over the hosts, Anne Hathaway and James Franco.

Ideally, producers desperately want the buzz of the show to match the experience during, and, as important, they want to show to resonate in social media. Most would agree that social media has become a pivotal ingredient to the success of any huge, global telecast.

When it comes to digital marketing, one lesson is you have to constantly be on the ball when looking for social media success.

It is never enough to just assume that brand name value will pay off. Instead, you need to find ways to connect.

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