Facebook: The Digital Mood Ring

By Mark Evans - Friday, February 22nd, 2013 at 7:30 am  

This might not surprise anyone but it appears Facebook might affect the mood of users. As a digital marketer, you’re may be wondering if this really matters or if it’s just something whimsical or fun.

It does matter and there are a few reasons why.

For starters, the fact that Facebook can have such an adverse affect on someone is amazing.

Getting over this initial point, it’s important to focus on the influential aspect of Facebook. If you haven’t scanned your newsfeed to see how influence is present everywhere, than I suggest you give it a try.

My interpretation of the report is that menial tasks seem to be elevated to positive levels with the inclusion of social media. Going for coffee is more fun because of Facebook, Foursquare and Instagram.

You have to devise tactics that will elicit emotional responses from users and fans, and hopefully find ways to positively affect their moods.

If your product or service is is useful but maybe not exciting, then you need to find a way to get people excited about it via social media.

This can happen via a status update, an ad or, even better, an entire campaign.

Since it will be difficult to plan or strategize to affect mood, you have to work diligently to create something that will simply be compelling.

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