Product Updates: Influencer Bio Searches, Google+ Fan Pages and More

By Sheldon Levine - Wednesday, March 6th, 2013 at 7:30 am  

Today we have some great product updates and a big announcement

In our continued pursuit of excellence here at Sysomos we have some exciting developments to share with you today. As usual with these emails, we have some great updates to both the MAP and Heartbeat software that we think you’re really going to enjoy. But first, we have something even more exciting to tell you about…

Sysomos is now officially a Twitter Certified Partner!

center

Being a part of the Twitter Certified Partner Program solidifies the benefit we provide in helping businesses learn and act upon what their customers are saying on Twitter. Being part of this program allows us to take full advantage of the Twitter platform and innovate to solve business needs. Essentially this means that our products will be constantly improving to make sure you are getting the best possible information and insights from Twitter to do your job better.

 

And now, here’s our latest round of product updates:

  

Twitter Trends

With brands always looking for ways to benefit from real-time marketing, it’s important for them to know what’s going on and what people are talking about at all times. That’s why we’ve added a new section to both MAP and Heartbeat that shows you what is currently trending on Twitter. These trending topics can be viewed on a worldwide basis, by country or even as specific as major cities around the world. So whether you’re a global, national or local business, you can see what the people who matter to you are talking about.

In MAP, this feature can be found in the left-hand column of the dashboard. In Heartbeat you can find it on the right-hand column of the Twitter tab.

Updated Tutorial Videos

As part of a continued commitment to our clients, you will notice updates to the Help section of both Heartbeat and MAP. In the Heartbeat Help section you can find 11 new tutorial videos and 5 new downloadable cheat sheets. In MAP there are 11 new tutorial videos and 2 new downloadable cheat sheets. The look and layout of the help section in Heartbeat and training section in MAP has also changed to make it easier for you to find the information you are looking for. Continue to watch for more updates in the coming weeks!

 

Twitter Influencer Bio Search

Not everyone talks a lot about their work or interests on Twitter, but that doesn’t mean they’re not influential to others about those things. With our new Twitter Bio Search you can now search directly in people’s bios for ways they describe themselves.  The Bio Search also allows you to look for people with certain numbers of followers and apply country filters to your search. So now, you can find moms from Toronto with more than 500 followers, but less than 1000. Or you can find dentists in Chicago with over 5000 followers.

 

Analyze A Google+ Fan Page

With Google+ being the latest social network to get its feet underneath it, it’s important to know what’s happening with your company’s page. Now you can link your Google+ Fan Page directly into your Heartbeat so you can always know exactly what is going on. Just like Facebook and LinkedIn pages in Heartbeat, the addition of Google+ will show you the latest activity on your page, a buzzgraph of what’s being said and the overall sentiment of the page. If you’d like to attach your Google+ Fan Page to your Heartbeat, your account manager would be more than happy to help you do so.

Edit Email Alerts

We’ve made it easier to edit your email alerts that come from Heartbeat. The importance of things that you monitor can sometimes change from not important to very important, or from very important to not so important, so your update frequencies will need to change as well. Rather than starting from scratch on the alert, we’ve made it easy to go in and edit how and when you receive them. Simply go into the Email Subscriptions tab in your Settings and you can quickly change the settings to any of your email alerts.

New User Roles

As social media teams expand within companies, we’ve discovered a greater need for different roles and what they can do in Heartbeat. Because of this we’ve added two new roles that you can assign to people on your team; Supervisor and Director. These are in addition to the roles that already exist; User, Manager and Administrator. These changes can be made in the Manage Users section of Settings.

Tags: , , , , , , , , , , , , ,