Samsung’s Galaxy S4 Makes A Lot of Buzz On Its Launch

By Sheldon Levine - Tuesday, March 19th, 2013 at 7:30 am  

Last Thursday night the world got it’s first look at what Samsung has been calling #TheNextBigThing, the Galaxy S4 smartphone. It’s predecessor, the S3, is currently the most popular Android phone on the market and people have been waiting to see what Samsung was going to do next. It’s a pretty nifty phone with some pretty interesting features, but I won’t go into all of that here (besides, some of the upcoming text analytics do that for me).

The talk of the S4′s release was going strong in the tech circles, but I wanted to see how much of a buzz overall the phone was creating. Using MAP, our social media monitoring and analytics software, I did a search for mentions of the new Samsung phone over the past week and found 1.1 million mentions. There have been 40,061 blog posts, 52,232 online news articles, 72,144 forum postings and 982,911 tweets about the S4.

I also looked into videos made about the phone as people like to see actual demonstrations of new phones (and other tech). In the last week there has already been 27,023 videos made about the S4. That’s quite the large number considering that the world never saw the phone before Thursday night.

With the amount of talk the phone was getting from some of my friends and people I follow in social media, I suspected that everyone has been talking a lot. When I looked at those 1.1 million mentions spread out over time, it turned out that world talked a lot about the S4 on the day of its debut and the following day, but then returned to a much lesser conversation level.

The phone did have the entire world talking though. A look at where all of the social media talk about the S4 was coming from shows that the United States created the most talk at 19.2%, but a lot of other countries were making a decent amount of chatter. China made the second most amount of mentions at 9.2% followed by the UK with 7.3%. A lot of other countries made up about 3% respectively of the chatter such as Taiwan (3%), France (3.3%), Canada (2.9%) and Indonesia (2.8%).

I pulled up a buzzgraph to see what people were talking about in regards to the S4 and found that features were the main topic of conversation. People were talking about the insides of the phone; such as the “Exynos” 5 “Octa” or  “Qualcomm” “Snapdragon” chips inside the phone (different markets will have different insides to the phone). I also found people talking about the “5-inch” “AMOLD” (Active-Matrix Organic Light-Emitting Diode) “screen”. I also saw their main competition, “Apple’s” “iPhone” being mentioned a lot when people talked about the S4.

The people talking sure seemed to like the Galaxy S4 though. A look at the sentiment around the new phone shows only 15% of the conversation was negative, while a whopping 46% was positive.

What people really want to know though, is if this phone is going to be an “iPhone killer”? While there’s no way to tell just yet, as the public won’t get their hands on an S4 until at least April 24th (or so it’s rumored), we can still see which phone is getting more buzz currently. It turns out that even in the wake of big launch, the iPhone still dominates the public’s minds and conversation. The iPhone consistently has had more mentions than the S4 over the past week. We can even see that on the day of the S4′s launch, when the conversation spikes, iPhone mentions spike along with it, due to everyone trying to compare the two phones.

So, did the Samsung Galaxy S4 get a good buzz for it’s launch? I would say so. But will it be enough to elevate it above the iPhone? Only time will tell, but it doesn’t look that way at the current moment.

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