To start a new and exciting social network, you need to land upon an unique angle to attract the spotlight.
The amount of times that brands have attempted to unveil the “next Facebook” is astounding, and generally has been a losing notion.
Digital marketers shouldn’t be looking for the next Facebook. They need something unique, new and a place their audiences want to spend time on.
When something fits this bill, they should stop and take notice. From the networks that have popped up over the past few years, Whisper.sh might have the best opportunity of finding and engaging an audience over the next year or two.
How come? The reason may be it mirrors current society, user behaviour… and it is quite unique.
So what is Whisper.sh you ask?
It’s a new social network that’s starting to get lot of attention. Basically, it allows users to share secrets. It’s similar to a digital version of Post Secret but with comes with an extra level where users can connect, share and converse.
It’s also an evolution of the very popular meme; a tactic beloved by digital marketers. Most important, it’s the anonymity that lets Whisper to differentiate itself.
The fact people can stay anonymous is a big departure from Facebook and Instagram. Whether this is an angle that can be replicated by others in an innovative way is something that only time will reveal.
Whisper is clearly catching on as illustrated by the three billion page views a month. The key question is what brands will be first to find the best way to connect with users through whispering? It is difficult to speculate what brands will jump soon but it interesting to consider.
Digital marketers tend to speak more into a megaphone than whisper, so it will be a challenge for them to use something that’s more subversive and off-brand than they might use.
Of course, this isn’t to say that it can’t be done.
In social media, where there’s a will, there’s a way.