Archive for the ‘Announcements’ Category

The #SMmeasure Chat Gets A New Home On It’s 4 Year Anniversary

So much to measureFour years ago, when Sysomos became part of the Marketwired family, we wanted to do something to bring our two online communities together. The result was a weekly Twitter chat that focused around discussing issues about social media and the measurement and analytics associated with it that we called #SMmeasure.

Almost every week for the past four years we’ve gathered fantastic groups of people on Twitter to chat. Some of these people have been joining us for all four year, some have joined us for short periods of time and moved on and new people keep joining in on the discussion every week. These people range in knowledge from those who have just started working with social media and want to learn how to measure it and some have been in the industry for years and join to help others and get new ideas from different perspectives. No matter who has been in the chat though, every one of these people has been fantastic and we thank each and every one of them (and you) for being part of the community.

If you haven’t ever participated in the chat, we invite you to join us any Thursday at 9am(PST)/11am(CST)/12noon(EST) on Twitter.

Something that has really blown us away over the years about #SMmeasure is how it evolved so naturally. What started off as a weekly chat with some likeminded people blossomed into a full-blown community of people who share ideas and articles through the use of the #SMmeasure hashtag all week long. Some of the people that share over the hashtag don’t even participate in the chat; they just found it a good way to communicate about measurement in the social media world. To them (and you) we say thank you as well.

Today, we’re going to evolve the #SMmeasure chat just a tiny bit more. For years we’ve posting the chat’s questions on the Marketwired Facebook page and using the @Marketwired Twitter handle to help amplify the questions in the chat. But in our effort to focus in on our communities’ needs on both sides of the Marketwired and Sysomos families, we’ll be handing most of the #SMmeasure duties over to Sysomos.

From next week forward (because this post is appearing on both the Marketwired and Sysomos blogs today) the questions for the #SMmeasure chat will be posted on the Sysomos Facebook page. As well, the @Sysomos Twitter handle will be taking a more active role within the chat starting today.

Now, since we’re talking about the #SMmeasure chat on the blog today, we also thought we’d post today’s questions on the blog as well. And, because we’re also celebrating four years of #SMmeasure, we thought we’d take the questions from our first two chats (we hadn’t figured out yet that 5 questions was optimal for the hour long chat yet, so those two combined give us 5 questions) and look at how everyone’s thoughts and ideas on social media measurement have changed since 2010. You’ll also notice how some of the discussions we had back then have become irrelevant in four years and how others are still being discussed and debated. We think it will make for a very interesting hour.

So, without further ado, here’s the questions for today that were also our questions for the first two #SMmeasure chats in 2010:

  1. What are the most important elements to measure in social media?
  2. What tools do you use to measure social media?
  3. What’s more important to you; followers/fans vs. brand mentions?
  4. Which ranks higher on the priority list; growing followers/fans vs. growing discussions?
  5. What would you rather have; a few key people mentioning your brand vs. having masses of random people?

Don’t forget to check the Sysomos Facebook page every week from our here forward for the #SMmeasure questions of the week and please join us in the chat today (or any time) on Twitter by adding the hashtag to your tweets.

In case you forgot already, the #SMmeasure chat happens on Thursdays at 9am(PST)/11am(CST)/12noon(EST). See you there!

Sysomos MAP and Heartbeat Updates: Tumblr, YouTube and Facebook

Let’s just say we’ve been busy. Very, very busy. 

At Sysomos, we’re always working behind the scenes to make our technology better. Whether it’s delivering greater speed and accuracy, or more data and more potent analytics, our ongoing mission is to provide you with the best social intelligence out there — so that you can make the kinds of business decisions that drive future success. With that in mind, we’d like to share some of the major enhancements we’ve made lately, including the addition of Tumblr to our ever-expanding data set.

We’ve put Tumblr on the MAP. 

Earlier this year we announced our partnership with Tumblr. Today we’re thrilled to announce our all-new Tumblr integration, which gives you the ability to glean insights from the full breadth of Tumblr’s data, has been added to MAP. In fact, you can search for mentions using text-based queries among all eight Tumblr data types — from photos, text, audio and video, to quotes, answers, links and chats. And you can evaluate those mentions using Overall Sentiment, Word Cloud and Buzzgraph analytics. Perhaps best of all, you can get started right now.

Sysomos MAP - Tumblr Search Results

Sysomos MAP - View Tumblr Posts

Sysomos MAP - Tumblr Buzzgraph

 

You’ll love (not just ‘Like’) more Facebook results in MAP.

Enter search terms as usual and you’ll notice something right away: a lot more Facebook results. Why? We’re now pulling in tons more Facebook data. More data = more results. And that’s the kind of math everyone loves to do.

Run YouTube Analytics without skipping a Heartbeat.

You can now view no less than 17 of the most popular YouTube Channel metrics — including Geographical, Playback, Traffic Sources and Device, as well as Basic and Daily metrics — right from within the Heartbeat platform, without having to log in to YouTube.  All that’s required is a one-time permissions process in which your YouTube Channel administrator (maybe that’s even you) grants Heartbeat access to retrieve the metrics. Here’s a sample of how some of these new metrics will look in your Heartbeat:

Sysomos Heartbeat - YouTube Views

Sysomos Heartbeat - Youtube View Duration By Country

Sysomos Heartbeat - Youtube View Duration by Device

 

As always, if you’re already using MAP or Heartbeat please contact your account team with any questions.

If you’re not already using MAP or Heartbeat, please feel free to contact us to learn more about these great new updates and our software overall.

Sysomos and Spredfast Change the Rules of Engagement

New Partnership Between Sysomos & SpredfastSysomos Heartbeat has always given users the ability to engage with Twitter and Facebook communities from within the platform. In fact, it allows our clients not only to have messages approved before they’re posted, but also to track all engagements through workflow management. We engineered Heartbeat that way precisely so people could monitor conversation, gain insights, and engage with their audience—take action on those insights—in one place.

But we also recognize that there’s more than one way to do things. The fact is, some of our clients might prefer to use Sysomos for social intelligence, but feel more comfortable using another solution for engagement. And because it’s our job to anticipate the needs of clients and incorporate them into our solutions, we’ve got some great news to share.

We’re proud to announce a partnership that ensures Heartbeat users will get all the robust features they’re used to—plus the ability to engage with audiences using the Spredfast Social Marketing Platform. Catering specifically to large enterprises, Spredfast allows users to collaborate, coordinate and track all of a social media team’s engagement on Facebook and Twitter.

So if you’re a Heartbeat user with a Spredfast account, you will soon be able to connect the two platforms so that the Spredfast Engage Button appears in the Heartbeat interface alongside posts you can engage with. Click the button, and Heartbeat will send that piece of content directly to the Spredfast Platform, where you can plan, approve and send messages when ready.

To our way of thinking, combining the best in social intelligence with the leader in enterprise-scale social engagement offers shared clients not only a solution that is potentially more powerful, but an experience that is more seamless—eliminating the need to continually jump between one platform and the other. And any time we can make our clients’ jobs easier and help them do those jobs better in the process, it’s a win-win situation.

As Darin Wolter, our EVP of Sales, says: “Sysomos and Spredfast have many clients in common, so integrating our solutions gives customers and the market the best of both worlds. Now they can glean deeper social insights, while also targeting their messages more effectively.

Stay tuned for more information about the Sysomos partnership with Spredfast in the weeks ahead.

Meet Our New VP of Innovation and CCO, Tom Carlock

Tom CarlockLast week we announced in a news release that we have an exciting new member of our Sysomos family.

Tom Carlock has come to the team as our new VP of Innovation and Chief Customer Officer (CCO). We’re really looking forward to what Tom is going to bring to our team and business as whole.

But it’s not enough for just us to be excited about this. We want you, our readers and partners, to join in our excitement. So, we want you to get to know Tom.

We asked Tom a few questions that will help you to get a better understanding of what he’ll be doing at Sysomos, where he  came from and where we’ll be going with him in the future… oh ya, and about his awesome 80′s band.

See what Tom had to say below and feel free to find him on Twitter as @datawhiz.

.

1)   What did you do prior to joining Sysomos?

I was VP of Ideation, Strategy and Emerging Technologies for Dun & Bradstreet (D&B). In that role, my sole focus was on creating value for customers and shareholders. I had a 360-degree view of all the D&B products and strategies, as well as a deep understanding of their future roadmaps. I also monitored all of the activities around emerging technologies and trends. So much insight into the business allowed me to come up with innovative ideas that were aligned to the company’s strategic vision, but disruptive to our core strategy at the same time. I would evangelize those ideas and socialize them with product leaders, IT and senior executives so that the value they delivered to customers could be clearly understood. Then we would work together to filter the ideas and deliver on the ones that either met our existing customer needs or would mean developing entirely new products or partnerships that gave us access to adjacent markets — and in turn, bring us new customers.

Prior to joining D&B, I worked in the Financial Services industry for more than 15 years. I started out as systems analyst, then became a software and database programmer and rode the Client Server, eCommerce, and Data Management waves for 20 years. Eventually I jumped to the business side, when I realized that in a business role, I could actually influence and drive business more than ever.

2)   What attracted you to Sysomos?

Two things. First, I truly believe that Sysomos is the engine that will create the next wave of technological evolution. I’m looking beyond our current product line and seeing limitless potential. There are new trends and ecosystems popping up in the Big Data and Cloud space that will need a hybrid of capabilities—of which Sysomos will be the core component—to integrate directly into the workflow of products and solutions. This will change the experience and the outcomes of using unstructured content, making it easy to use and to understand in a structured and predictive way. I think this is a massive opportunity for us.

Second, I believe in the Sysomos leadership team and vision. From working with Jim previously, I know that there are very few executives like him in this day and age who are willing to take the risks required to ideate and innovate, while not being afraid to fail. For Jim, the only failure is the failure to not try. That’s inspiring. Then you have the product and IT leadership—I was fortunate to have one-on-one meetings with Stu Ogawa, Eddie Kim and Ambles Kwok prior to joining the team. And the more I learned about their ideas and their passion, the more excited I got to be a part of their vision and to do whatever I can to contribute to it. Beyond that, I can feel the sense of pride, passion and commitment in everyone I meet from this organization. Honestly, I’m just very excited to be working with such talented and driven people.

3)   What does a Chief Customer Officer do?

The idea of a Chief Customer Officer (CCO) has been growing slowly but steadily over the past decade. Today, there are around 450 of us in North America, whereas only a handful existed just five years ago.  In general, CCOs are tasked with “owning” the customer experience. That means driving profitable customer behaviour by focusing on loyalty, satisfaction and retention. It means creating a corporate culture where the customer is king, And it means shaping corporate strategy wherever customers are concerned. In addition, the CCO is focused on growing customer share, building the customer base and increasing profitability through new and sometimes disruptive ideas—or in other words, innovating.

While that’s the general definition of what a CCO does, I am currently working with Jim and the rest of the leadership team to define my specific responsibilities and make sure they are complementary to other roles and functions within the organization. So somewhere down the road, I’ll make another instalment on the blog to let everyone know more about how the role has evolved from a purely Sysomos perspective.

4)   Why is innovation so important for a company like Sysomos?

Innovation is essential for any company that wants to be world class, to be relevant, to make a difference for customers, and to be successful in today’s world.  But for Sysomos, it’s especially important because we’re already a cutting-edge company —and when you have the advantage Sysomos has, you have to stay one step ahead to maintain that position.  You have to stay on top of what’s happening in the marketplace. You have to identity emerging trends. You have to constantly think 6-12 months out and imagine the “what ifs.” You have to ask “what we will do next?” and envision how it will change the experiences of others. To me, innovation is like jumping off a cliff and trying to build wings on the way down. That’s the leap of faith Sysomos needs to take for continued success. When anyone wants to know what’s going on in the unstructured digital world — and they want to make sense out of it in a simple way that makes it easy to get their job done — we want the name “Sysomos” to be the first and only thing on their mind. We want them to feel that they can’t live without us. And that’s not possible without innovation.
5)   What do see as the future of social media? And big data?

There is a bridge that hasn’t been fully built yet. I call it the “Near Real-Time Unstructured Digital to Structured Big Data-as-a-Service Bridge.” I know that’s a mouthful, but once Sysomos finishes building this bridge, the future will forever be changed. Near real-time unstructured content will be integrated with machine-learning analytics used to make important business decisions and take immediate action proactively, as opposed to reactively, which is usually the case today. This bridge will allow many users, partners, developers and solutions to cross it. And on the other side, they’ll find a world of digital content ready and waiting for them to access and use as the basis for innovation. We may not know exactly what form that innovation will take, but we do know it will be something extraordinary and something that solves a problem that can’t be solved today. I think there are many business challenges this bridge could solve — all the way from the enterprise to the small-business level. In fact, there will be nothing we can’t do to solve any problem or challenge in the future. The way I see it, this new Sysomos bridge will finally connect the worlds of unstructured and structured digital content so that everyone can find a way of using it to improve the world we live in.

6)   Tell us a little bit about Aces Up.

Ha ha… Someone was Googling Tommy Carlock.

It was my first rock ‘n roll band. I’m a singer and musician — I play guitar, keyboards, harmonica, various rhythm instruments and the mandolin. My father was a doo-wop singer, so he started teaching me to sing at age 5. On the way to high school prom, I ended up auditioning in the limo for the bassist of a band named “Aces Up” that needed a singer. Needless to say, I got the job. We only played together for 10 years, but we’ve been holding reunion gigs for 30. Aces Up almost made it big with a song I wrote and produced called “Body Building Baby,” which was inspired by how I described a female body builder I dated briefly:  “She’s got the body shaped like a woman and the muscles like a man.” We fell short of getting a record deal, but we did create a music video as a class project in college.  Here’s the link to that video and one to the band’s Facebook page. Enjoy — but no making fun of my clothes. They were in style back then! Today, I’m still singing songs from the 80s in a classic rock band called “Up the Dosage.” You can find us on the web at www.upthedosageband.com.

7)    Anything else you’d like to add?

I just want to reiterate that I’m thrilled to be part of the Sysomos team—and I can’t wait to meet even more of my talented new colleagues. Please feel free to reach out by email anytime: tcarlock@marketwired.com. Or just stop me in the hall. Let’s talk!

 

Now, we couldn’t let you all hear about Tom’s awesome band Aces Up and not give you the visual. Check out Aces Up’s video for “Body Building Baby” (trust us, you don’t want to miss this).

 

 

Sysomos Partners with Clarabridge to Bring Powerful Social Perspective to Customer Experience Management

Sysomos Partners With Clarabridge

With social media being more frequently used by your customers to connect with  — and talk about — your company, it would only make sense that you’d like to learn the most you can from those customer interactions, right? If you answered “yes,” then we have some great news for you.

Today, we’re excited to publicly announce a strategic technology partnership with Clarabridge to integrate our world-class social intelligence into their world-class Customer Experience Management (CEM) solutions.

Clarabridge is the leading provider of real-time, intelligent, customer experience analytics and management. Taking information from all of your customer feedback channels, such as surveys, emails, chats and contact centers, Clarabridge intelligently reads, analyzes, categorizes and scores the sentiment of every conversation to give you a better understanding of how to best serve your customers.

As of today, Sysomos’ social intelligence can be added to the analytics and sentiment Clarabridge delivers from a wide array of feedback channels, providing a more holistic view of the customer experience.

“Brands today live and breathe by listening to customer feedback, leveraging it to drive their messaging and content, and engaging with them in real-time,” says Sid Banerjee, CEO of Clarabridge. “Our partnership with Sysomos delivers a vast scope of social media data and intelligence that, combined with customer feedback from all channels—and teamed with deep analytics ready for action throughout the organization—gives clients an even more complete, 360-degree view of the customer experience.”

Simply put, this partnership will fill in the missing, social-media piece of your customer interaction puzzle to surface valuable insights — the kind that help you make decisions around optimizing customer experience, loyalty and satisfaction in a more focused and meaningful way.

As Marketwired CEO Jim Delaney says, “Creating the ultimate customer experience begins with listening to feedback and understanding the sentiment behind it. This partnership with Clarabridge, a recognized leader in CEM, gives enterprise-level businesses and large brands an integrated solution that provides deeper insight into the attitudes of their target audiences.”

To learn more about our new partnership between Clarabridge, read the official press release here, or contact us to learn more.

It’s Good to Be Back: The Sysomos Blog Returns

blog_sysomos

After taking a brief hiatus, we’re happy to be home again. And starting today, your favorite social intelligence engine is picking up right where we left off—sharing social media news, information, helpful hints, product updates, special event details, and whatever else we can think of right here. To make sure you don’t miss a thing, subscribe to our RSS feed or check back with us early and often.

What’s more, we’re rebooting a bunch of our social channels so that you can connect with us where it’s easiest: our @Sysomos Twitter feed, Facebook page, Google+ page and LinkedIn page. So we invite you to follow along in whatever way works for you—naturally, we’d love it if you joined us everywhere.

In the coming months, you’ll see a host of other developments in the Sysomos world, including all-new social channels, guest commentary, exclusive content, product enhancements, and a few other surprises. But we’ll get into all of that later.

So just to recap: It’s nice to get away for a while. But there’s no place like home. See you around the neighborhood.

We’re Moving. Come With Us.

Today’s post comes from Kurt Heinemann, Marketwired CMO

Moving truck

The Sysomos blog is getting a big upgrade and moving to our parent company, Marketwired.  All the same great content you have grown to expect plus more will now be at The Marketwired Social Blog.  Make sure to add the new RSS feed to your reader or app so you get the latest posts, insight and information.  We will be migrating all of the historical blog content to the new location so you will always be able to reference and locate all the content you have read here.  All new blog posts from Mark Evans, Sheldon Levine, Jim Delaney and many others will be on the new Marketwired hosted blog at http://blog.marketwired.com/category/social from today going forward.

We will post a reference link and headline to the new articles here for the next few weeks to make sure you have the time to subscribe to the new RSS feed and bookmark the new blog.

Thank you your continued support of our community and we’ll see you over at The Marketwired Blog.

- Kurt Heinemann, CMO, Marketwired

Product Updates: Heartbeat Mobile Dashboard and More

It’s been a little while since you last heard from us about product updates, but don’t let that fool you – we’ve been working diligently behind the scenes to make Heartbeat and MAP even better – easier to use and more relevant to your work.  Today’s announcements are just a start.

Some of the tricks up our sleeves include new features like in-place query editing in MAP, the ability to “Like” Facebook posts directly from Heartbeat and, most exciting of all, the Mobile Heartbeat Dashboard.

Keep reading for a full list of our latest updates.

Heartbeat Mobile Dashboard

Heartbeat has always been accessible by any mobile device. However, with more and more professionals constantly on the go and using their mobile devices as their primary access to information, we’ve given your Heartbeat dashboard a look more suited to the medium. Now, Heartbeat users can glance at their brand’s dashboard while on the go and quickly view their important information for the past 7, 14 or 30 days in an easy-to-read-and-understand format.

To access your Heartbeat mobile dashboard, simply point your mobile browser to http://hb.sysomos.com/mhb and login.

Heartbeat Mobile Dashboard

“Like” Posts and Comments on Your Facebook Fan Page Directly from Heartbeat

Let’s face it, not every fan post to your Facebook page or comment on one of your posts is going to require a full response. However, it’s always nice to let your fans know that you saw what they did and appreciate it. That’s why we’ve now given you the ability to “like” their actions directly from the Facebook tab in Heartbeat.

Previously, you could leave comments on a post from within Heartbeat, but now we’ve given you the ability to “like” what fans are doing as well. Right beside the post in Heartbeat you will see the thumbs-up symbol from Facebook. Just click on the icon to like the post on your Facebook Fan Page, in turn, showing your fans that you “like” them too.

Heartbeat, Powered By Sysomos - Facebook Engagement

Better Customization for Email Alerts in Heartbeat

Heartbeat’s email notifications are a great way to stay in touch and know what’s happening in social media around your brand. For those of you who use the Daily or Weekly email alerts (either under the “Your Heartbeats” – “Subscribe by Email” link on the bottom of the page OR via “Settings” – “Email Subscriptions”), we’ve given you a new way to get those alerts when you want them the most.

Previously, Daily or Weekly email notifications were only shown in Eastern Standard Time. Well, EST is no longer the standard. You can now customize Daily and Weekly email alerts to come in at the time you want them – such as in your own local time. When you set up a Daily or Weekly email alert now, select the time you’d like to receive the email and then beside it select the time zone in which you live. This way, the email alerts will always come in exactly when you want them to.

Heartbeat, Powered By Sysomos - Customize Email Alerts

Click Through to Your Top Influencers from the Heartbeat Dashboard

Ever want to know more about your brand’s top 5 influencers that you see on the right hand side of your Heartbeat dashboard? Now you can click directly on the influencer and be taken to his or her page, be it a Twitter page, blog, news site or something else.

Heartbeat, Powered By Sysomos - Top InfluencersEnhanced Edit In-Place MAP Queries

It’s never been difficult to edit a query in MAP, but we’ve made it even easier. Now instead of having to click on the “Modify” query button and enter your new query into the text box, you can simply click on the large display of your query and start editing. Just a simple enhancement to make your experience using MAP even easier than before.

MAP, Powered By Sysomos - Edit Queries

That’s all for this round of updates, but keep your eyes out for more amazing updates we have planned in the very near future.

If you’re already a client and want to learn more about any of these new features, please feel free to reach out to your account manager who will be more than happy to help you.

If you’re not already a client, but would like to learn more about these new features or our social media monitoring and analytics software, powered by Sysomos, feel free to contact us here.

200 Billion And Counting

Everyday the world of social media grows exponentially. New people get online. More people discover a social network that they love. People upload more and more media. And of course, the flow of content, whether it’s a tweet, an article, a blog post, a status update or a video, never stops.

You may remember that a mere 8 months ago our social media monitoring and analytics software powered by the powerful Sysomos engine indexed its 100 billionth piece of content. Well, if only to highlight to the world the quick and massive growth of social media use, on Tuesday we indexed our 200 billionth piece of content. That’s 200,000,000,000 written out in numbers.

This means that our customers now have access to over 200 billion social media conversations that they can analyze in mere seconds.

To demonstrate how quickly the rate of social media content grows I decided to conduct a little experiment. I took a bunch of common words (it, its, and, the, what, why, I, a, to, too, or, if, you, your) and looked them up in our MAP software to see how many times they appeared yesterday (May 29, 2013), a year ago (May 30, 2012) and the date we hit 100 billion (September 19, 2012).

The results I found were actually quite interesting and help to demonstrate my point quite nicely.

One year ago, I found 125 million conversations between blogs, online news, forums and Twitter containing my list of common words. By the time September 19th rolled around those same words generated 127 million results. That’s an increase of 2 million posts per day in almost 4 months. Then 8 months later, yesterday, those same words appeared in an astounding 139 million posts. That’s a jump in 12 million pieces of content.

May 30, 2012

September 19, 2012

May 29, 2013

Granted, my list of common words is far from covering the full gambit of what’s out there in social media and the use of these specific words could vary from day to day. However, for illustration purposes, it works well.

As time goes on, more social networks and channels will appear and more people will realize the magic of social media and being able to connect with people around the world. And as that happens, we’re going to keep on capturing and indexing all those conversations to give our customers the largest and most complete sets of social media data.

Marketwired Names Jim Delaney CEO

It’s an exciting day for all of us at Marketwired. Chief operating officer Jim Delaney has been promoted to CEO, and Michael Nowlan, who has served as CEO for the past 14 years, will remain on the Board of Directors.

Over the past year, Michael worked closely with the Board to ensure a smooth transition. In fact, when Jim was named chief operating officer, he filled a newly created role at Marketwired – one that was established in anticipation of this day. Over the past nine months, Jim and Michael have worked closely together to plan for an orderly, evolutionary change in leadership.

In the coming days, Jim will take to the blog to share more about his priorities with you. In the meantime, we’d invite you to read the release distributed earlier today. You can also join us on Twitter to wish Jim and Michael well in their new roles.