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Sysomos, Now a Marketwire Company

A hallway discussion in 2005 led to the creation of Sysomos. Today, we are excited to announce that Marketwire Inc. has acquired Sysomos. Marketwire is a dominant leader in press release and content distribution, and workflow solutions for public relations, investor relations, journalists and communication professionals.

We started working on several social media analysis problems as a challenging research project in 2005. A lot has changed since then.

Today, Sysomos is a profitable business. We operate the most advanced social media monitoring and analytics platform, collecting and processing more than a billion new online conversations a month. We have two very successful products in our portfolio: MAP and Heartbeat.

Thousands of brands around the globe are using analytics from the Sysomos platform. The list includes boutique and international agencies, mid-sized companies and some of the world’s biggest brands such as Microsoft, Procter & Gamble, Coca-Cola, Disney and Shell.

Most important, we have been fortunate to build a team that consists of some of the most talented and dedicated individuals, bringing together innovation, technical leadership and superior customer service. As a very important milestone in our corporate evolution, we are now part of the much larger Marketwire family.

As the communications industry moves forward, the union between Marketwire and Sysomos makes perfect sense. Our common goal is a customer-centric approach to apply technology to meet the challenges of communicating in an ever-changing environment. Together, we will bridge the established world of communications services and the rapidly changing social media landscape.

Marketwire’s products and services will integrate social intelligence from the Sysomos platform to provide public relations and investor relations professionals, marketers and advertisers with better tools for their business needs. New products are in development to holistically address the needs of modern communications professionals. The integrated platform will have emphasis on ROI and measurable results to drive value.

Together, we are set to become the global leader in the communications industry. Continue reading the complete press release.

Nick Koudas & Nilesh Bansal
Sysomos Co-founders

Frequently Asked Questions

Q: I am a Sysomos user, how does this affect me?
A: If you are using any of our services (MAP, Heartbeat and Audience), you will continue to have access to them, along with the great support and superior customer service. Nothing changes except you now have access to resources and expertise of a much larger company.

Q: How does the acquisition affect enhancements to the Sysomos platform and new products?
A: We will continue to frequently release new product features and updates frequently. All three products – MAP, Heartbeat and Audience – will continue to evolve. Our engineering team is already working to develop more to meet your needs.

Q: What brings Sysomos and Marketwire together?
A: There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.

Q: Who will be leading the team?
A: The two founders of Sysomos, Nick Koudas and Nilesh Bansal, will continue to lead the Sysomos division of Marketwire as President and CTO respectively, along with Michael Nowlan, Chief Executive of Marketwire.

Q: How do I get access to your products?
A: That’s simple; just contact our sales team at sales@sysomos.com, and we will send you all the details and pricing.

By admin - July 6th, 2010 - 16 Comments »
Tags: MAP, marketwire, Social Media, social media analytics, sysomos
Posted in Announcements, Customers, Events, Social Media, Technology, Tips & Help

Introducing Sysomos’ New Community Manager

Greetings, Sysomos community!

My name is Sheldon Levine but some of you may know me by my social media alias, 40deuce. I just wanted to take the time to introduce myself as Sysomos’ new community manager.

Some of you may have already noticed me getting involved with Sysomos over the past two weeks but from here on, I’ll be much more visible and available.

I’m really excited to be working here with the fantastic staff at Sysomos. I’ve been getting to know the services, Heartbeat and MAP, all the people around the office. So far, I’m loving it .

The company was doing great before I stepped in the door, and I’m here to give it more of presence in the community.

Right now, you may be asking what exactly does a community manager do?

That question is answered differently by every organization, but I’ll tell you what I’ll be doing to start.

For the first little while, my goal is to get better acquainted with you, the people of the Internet. Specifically, I’m going to be learning about the people within the social media world, and what they’re saying about themes that revolve around our business of social media monitoring and analytics

I’m going to be tweeting, reading blogs, and meeting people on behalf of both myself and Sysomos. I will also be contributing to this blog to help add to the great stuff Mark Evans has been writing. As well, I will be helping to create some of the great special reports that Sysomos puts out, as well as a few other behind the scenes things.

I really love meeting and talking with new and interesting people, so I’m really happy to be doing this on behalf of a company that I really believe in.

Finally, a little about me. I recently graduated with a Masters in Professional Communication from the University of Western Sydney in Australia where I focused on social media.

I’m a big nerd and love all kinds of geek and tech toys. I also love to write and share cool things that I find online. I mostly do those things through a few personal blogs. You can see them all on my landing page.

If you want to know more, you can always get a hold of me via Twitter at either the official Sysomos account or my personal one, 40deuce. And of course, there’s always my email sheldon@sysomos.com.

Can’t wait to meet and get to know all of you! Speak to you soon.

By sheldon - June 14th, 2010 - 4 Comments »
Tags: community, sheldon levine, Social Media, sysomos
Posted in Announcements

Can You Say Sysomos?

Can you say “Sysomos”?

Since we launched publicly in 2008, it has been interesting – and sometimes humorous – to hear the different ways that people have said Sysomos.

Given the challenges to pronounce Sysomos, we thought it might be fun and educational to take to the streets of sun-drenched Toronto for some “research”. We interviewed about 50 people, and encouraged them to take a stab at saying “Sysomos”. Thanks to everyone who agreed to participate.

The video below confirms our belief that we’ve still got a lot of work to do! But as we like to tell ourselves around the office, Sysomos may be difficult to say but it’s easy to use.

For the record, Sysomos is pronounced sis-o-mohs. The name is Greek for “everything together”.

Let us know what you think about the video.

By Mark Evans - June 1st, 2010 - 7 Comments »
Tags: all together, greek, pronounciation, sysomos
Posted in Announcements

Sysomos Heartbeat Now Talks with Salesforce

As social media monitoring and analytics become increasingly popular and valuable corporate services, there’s a growing need for them to “talk” with other kinds of software used to do business so that employees can be more efficient and productive.

One of the most exciting areas is social CRM, which combines social media with the power of CRM software, which provides a company’s employees with the data and information to drive sales and serve the needs of existing and potential customers.

This marriage is being propelled by the fact that more employees are using social media tools. A few years ago, a single employee may have used social media tools. Then, social media teams were created, and now social media tools are being used by employees across marketing, sales, customer service and communications departments.

Heartbeat, our social media monitoring and measurement service, features a built-in mini CRM with collaboration features and alert notifications. Many employees, however, are already using separate CRM software so they need an integrated platform without replicating the functionality.

As a result, it makes sense to provide them with ways to enhance their existing CRM with the conversations and relationships created by social media services. At the same time, combining CRM with social media will make it easier for employees to collaborate and share information, specially those part of large teams.

For Sysomos, this is an exciting opportunity that we have been focused on addressing. As a result, we’re excited to announce that Salesforce.com, one of the leading CRM providers, has been integrated into Sysomos Heartbeat, which offers robust and user-friendly features such as sentiment, geo-demographics and the ability to identify and engage with key influencers.

This integration, which was implemented hrough the development of Heartbeat Engagement API, means that social media conversations monitored by Heartbeat can be easily and quickly sent to a CRM. If a marketing employee sees something on Twitter about someone interested in buying a particular product or service, this sales lead can be sent to Salesforce.com and tagged so that a salesperson can quickly follow up.

For example, well-known blogger and entrepreneur Guy Kawasaki posted a tweet recently in which he mentioned “Mercedes-Benz”. If someone from another luxury car maker saw that tweet, they could enter the information into Salesforce.com as a lead with click of a button so that a sales or public relations person could approach Kawasaki about his interest in a demo.

Another good use of Heartbeat and Salesforce.com is customer service in which “cases” that appear on social media services can be quickly identified and logged by anyone within an organization so that problems and issues can be effectively addressed and resolved.

We’re also excited that Heartbeat can now be accessed and used within Salesforce.com. This means Salesforce.com users don’t need to go back and forth between the two services. All social media metrics can be pulled within the Salesforce.com user interface.

We plan to add more leading CRM systems in the future, and expand into other kinds of corporate software to evolve Sysomos Heartbeat into an enterprise platform.

By Mark Evans - February 23rd, 2010 - 1 Comment »
Tags: salesforce.com, social, social CRM, sysomos
Posted in Announcements, Social Media

Say Hello to Heartbeat 2.0

Since Heartbeat made its debut in June, it has received an extremely enthusiastic reception, attracting clients from the around the world looking for a user-friendly, robust and flexible social media monitoring service.

To ensure that Heartbeat continues to stay ahead of the pack, we’re excited about the launch today of an upgraded version, highlighted by the integration of Facebook and a new look and feel. Here’s a short video about Heartbeat’s features.

Sysomos Heartbeat Video.

Many of the changes and improvements were made after we received valuable feedback from customers such as Shell Oil, Roche, Sony Ericsson, Ketchum and Hill & Knowlton, who asked for new ways to monitor social media conversations, including key metrics and built-in engagement.

“The new version of Heartbeat demonstrates how Sysomos is pioneering the evolution of this industry by listening to customer needs, and then developing innovative tools to support social media professionals,” said Nick Koudas, Sysomos’ president and chief executive.

We’re particularly excited about being to integrate Facebook into Heartbeat. Heartbeat users can now monitor conversations happening on Facebook, and directly manage their public or private Facebook Pages. This offers superior flexibility so clients manage their communities in a fully secure and flexible way.

We’ve also really pleased with Heartbeat’s new and improved design that makes it even more user-friendly.

But don’t let Heartbeat’s elegance and intuitiveness fool you; under the hood, there’s sophisticated and leading-edge technology that powers an industry-leading suite of features such as demographics, geo-location, text analytics and automated sentiment.

As important, Heartbeat is a cost-effective solution that will meet your social media monitoring needs and budget.

By Mark Evans - November 19th, 2009 - 3 Comments »
Tags: heartbeat, monitoring, Social Media, sysomos
Posted in Announcements, Technology

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