Yesterday we made some big updates to Heartbeat, our real-time social media monitoring and engagement software. Some of the key features of this update are:
Advanced Filter System: Heartbeat has always allowed users to stack filters on top of each other to really refine the data you were looking at. The tagging rules let you define different competitors and topics, which can be combined with one or more filters on age, gender, location, source, authority etc. With today’s update we are taking this filtering to the next level by allowing you to combine your filters in any possible combination. You can now slice and dice the data however way you like.
For example, you can now easily do something as complicated as: ”BlackBerry Playbook” OR the ”Motorola Xoom” that mention “Apps“ OR “gaming“ but only “High Authority” (7+) “Blogposts” that don’t have ”Positive Sentiment” with the new advanced filter interface.
To use these new filtering options just select “Advanced Filter” from the Filter drop-down menu in either the “Your Heartbeats” or “Measure” tabs. As always, you can also set up email alerts and bookmark your filter sets for future reference.
Bulk Sentiment Change: Heartbeat has always allowed you to manually update sentiment of any single posts to positive, negative, or neutral in a single click. Working with large Heartbeat accounts, it can however become cumbersome to update many posts. With our latest update, you can now update the sentiment of up to 100 posts in a single action just like you already could for Delete, Star, Unstar, and Close Case for multiple posts. You can also use custom tagging rules to identify positive and negative conversations using your industry specific terms.
To do so, select “Change Sentiment” from the drop-down menu at the bottom of the Your Heartbeats page. With this change, Heartbeat offers three ways to update sentiment: opening the right most dropdown to edit demographics and sentiment, one-click change by clicking the small sentiment icon, and the new bulk sentiment change.
Highlighting in Your Heartbeats Optimization: We’ve optimized how keywords of interest in posts are highlighted. Heartbeat now highlights the post of interest in yellow based on the tagging rules for just the tags that are assigned to that post. Previously we used either all queries or all tagging rules in the Heartbeat. With this change the highlighting is more relevant and meaningful to the post you are reading.
If you are a Sysomos user and have any questions about any of these new features, please don’t hesitate to contact your account manager.
Look out for more exciting updates around Facebook we have coming very soon.
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