Content Marketing

What Not to Post on Social Media

When planning your social media strategies, it’s not only crucial to know what to post but what not to post. We’ve all seen high-profile controversies about large brands that allowed an inappropriate tweet or Facebook post to tarnish their reputation. This is a problem that can affect anyone whether you’re a solo entrepreneur, small business…

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The Do’s and Don’ts of Social Media

There’s no question whether businesses should participate in social media. The question is no longer whether or not to do social media marketing, its which social media sites to focus on and which tools to use. Let’s look at some of the most important do’s and don’ts of social media marketing. The Do’s Be active…

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Algorithms and Ad-Blocking: Why Influencer Marketing Is As Important As Ever

The tides of social marketing are an ocean of constant change. Between constant buzzwords being thrown out such as artificial intelligence, content marketing, influencer marketing, customer service, there’s so much that keeps marketers on their toes. In March, Instagram made headlines by telling the world that the uber-popular social network based on images was going to ‘go…

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Boosting Engagement Through Influencer Amplification

Working with influencers through a dedicated marketing program yields many opportunities to work together. One positive method to collaborate is to boost content on social channels in a mutually beneficial way. Influencers provide a fantastic channel for boosting engagement because when your organization produces great content, influencers and their fans can help bring undiscovered audiences to it. Whether…

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How to Write for Social Media

Wherever you publish your content, it’s important to consider the needs and preferences of your audience. Writing for social media is not the same as writing for your blog, website or print publication. Not all social media sites are the same, of course. Each has its own particular rules and idiosyncrasies. There are, however, certain…

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Cheat Sheet: 2016 Social Media Video Length

Instagram recently announced that video length is being extended from 15 seconds to 60 seconds. What does this mean for businesses who run campaigns? This move creates a new option for advertising across Facebook and Instagram. Although video publishing on Instagram has been slow to adopt (due to the nature of the channel and user behavior,…

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