Category

Content Marketing

Make The Most Of Your Earned Media

Last week Jason introduced the concepts of Earned, Owned and Paid media. Over the next couple of weeks we’re going to dive a little deeper into each of these subjects on the blog, starting today with “Earned.” Earned media is probably the definitive form that helps to separate social media from all other forms of…

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In my years of generating content, building communities and corporate storytelling, I’ve worked with companies large and small on various projects, campaigns and initiatives. One common trait I’ve seen repeated over and over again is a lack of reporting and constructive learnings shared within organizations. I’m writing this post in hopes to start a dialogue with you,…

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Creating content isn’t an easy job. Believe me, I know because it’s a big part of my role here at Sysomos. Luckily, I don’t have to do it all by myself because I’m surrounded by a ton of smart people both inside and outside our company and make sure I use their smarts whenever possible….

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The really great thing about really great content is that it’s timeless. This means that if you have produced a well performed piece of content, be it a blog post, a video, an infographic, or anything else, just sharing it once means you’re not sharing it nearly enough. Great content that has a long shelf…

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When you’re responsible for shaping and executing your company’s content plan for social media, it’s easy to get distracted. As corporate content marketers, we’re constantly asked to “throw things up on the blog” or “post that image to Twitter and generate some leads”. Therefore, content plans can be cluttered and lack theme and direction. But, let’s…

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Audible needs no introduction. The company is one of the pioneers on the web, having brought audiobooks to the connected, tech-savvy consumer. The service has a loyal fanbase of customers ranging from the very young to those who’d classify their age as ‘mature’. Audible is a global brand, stretching across North America, Europe and all the…

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You’ve spent a lot time and effort growing your online community to get where you’re at today. You have a great group of people who are interested in interacting and championing your brand, but it’s not quite enough. The great thing about online communities is that they’re living organisms. They’re always changing and, maybe more…

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Experts say a customer retained is 2-3 times more valuable than a newly acquired one. Whether you sell a product or service, keeping your customers happy post-purchase is a huge and important task. With the advent of social media and Internet savvy, socially active consumers, there’s a huge opportunity to strengthen your customer retention strategies….

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When you work in any field, it’s hard to stay connected to the thought leaders and advanced topics that you typically have to go to a conference to be exposed to. A new podcast for content marketers has been launched by our own Amber Naslund, SVP of Marketing for Sysomos and Chris Moody from Oracle…

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