Since Sysomos’ Media Platform Analytics (MAP) was launched, it has seen an enthusiastic reception from PR agencies looking to serve the needs of clients who want insight and intelligence about the ever-changing and fast-growing social media landscape.

Sysomos is excited to announce its most recent customer, GCI Canada, which selected MAP after an extensive review of social media analytics tools and services.

“The public relations business has been transformed by social media, and GCI is committed to remaining a Canadian social media leader within the public relations community through the continual application of superior technologies such as Sysomos,” said GCI Canada president Marion MacKenzie.

“We reviewed a number of social media analytics software. Sysomos was, by far, the most compelling in letting us deliver fresh insights to our clients, and be truly consultative, while helping our senior partners assist clients in meeting their challenges.”

Sysomos CEO Nick Koudas said PR agencies such as GCI Canada are discovering tremendous value in MAP.

“They like the robust features, the ability to get instant results, the unlimited number of queries, the ability to get sentiment and geo-demographic information, and the insight to create detailed reports for clients.”