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This Christmas is Powered by Social Media

Around the office we always love to hear and share stories of what our clients are doing with Sysomos. Every so often there’s a story that’s just so cool we have to share it with the world. This is one of those stories.

In Union Station, here in our home town of Toronto, stands a 30-foot Christmas Tree that relies on social media Christmas spirit to light it up. Created by Tribal DDB for Canadian Tire, a Canadian national retailer, the tree takes positive Christmas chatter in social media and uses the data to light up the 30,000 LED lights strung around it. Each colour of light represents Christmas spirit coming from a different social channel. White lights represent social networks like Twitter and public Facebook statuses, red for blog and forum posts, green for online news, and blue lights for messages sent through text message and on ChristmasSpiritTree.ca. The more social media spirit that comes in at one time the brighter the tree shines. As well, there are a few easter egg words (#santa, #snowflake, #magic) that you can send to the tree to make it do some pretty fancy light patterns.

Using Sysomos Heartbeat, we pull in a list of 50 Christmas keywords, in French and English, such as Santa, Christmas or elf from social media talk across Canada. We then analyze the sentiment of the messages pulled in. From there all the positive mentions get sent through an API to a machine designed to turn the social media Christmas data into a spectacular light show. This is the worlds first Christmas tree powered by Christmas spirit and social media and we’re really excited that we were able to be a part of it.

You can view a livestream of the Christmas tree in action at ChristmasSpiritTree.ca.

As well, take a look at this video that talks a bit more about how the Christmas Spirit Tree works:

Have a happy holidays from all of us here at Sysomos!

By Sheldon Levine - December 22nd, 2011 - 3 Comments »
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Posted in Customers, Social Media, Technology

Sysomos MAP Update; Extended Video Coverage and More

Our development team has been hard at work this summer to make sure that we’re constantly providing our customers with the very best in social media monitoring and analytics. Today we’re proud to say that we have yet another big update to our MAP software focusing on online videos.

MAP now searches more than just YouTube

There’s no doubt that YouTube is the largest and most used and trafficked site when it comes to online videos. For that reason we had given YouTube most of our video attention in the past. However, more and more different video sites have been gaining ground recently, especially with B2B organizations, and we haven’t let that go unnoticed. With our latest update, MAP now scans over 20 different video sites to help you get the entire picture of the social video sphere. Some of the video sites we now scan include vimeo.com, blip.tv, snotr.com, dailymotion.com, 5min.com, ebaumsworld.com, and myspace.com.

Under the Social Media tab in MAP you can now chose to either continue a search with the YouTube search page or use the Video Search to expand beyond just YouTube. You can even use the Domain Filter to only search a video site specific to your needs.

 

Analyze a YouTube Channel

Another exciting update to our video capabilities is the ability to analyze a YouTube channel. Previously we helped to scan and provide analytics on specific videos, but now we help you to get a larger picture around an entire YouTube channel.

Summarized in report format is total video views, a summary of the channel profile, a list of most recent/relevant/popular videos, a list of comments on the five most recent uploads and a BuzzGraph based on the comments.

 

Twitter sentiment UI

Sometimes negative and even positive tweets can adversely affect strategic decision making or your campaign planning process. However, you previously weren’t able to remove certain tweets for reporting purposes in the Twitter sentiment section of MAP. We’ve now updated the UI so that you can remove undesired positive or negative tweets.

On the Sentiment Summary page in MAP, hover the mouse over a select tweet to reveal an ‘X’ in the top right corner. Click on the ‘X’ to temporarily remove the tweet from the display before doing a screen capture to include in reports and presentations.

That’s all for this update. But as I said above, our developers have been working hard this summer and have more excellent product updates coming soon.

As always, if you’re a Sysomos customer and have any questions about these latest updates, please don’t hesitate to contact your account manager who will gladly answer your questions.

By Sheldon Levine - August 12th, 2011 - No Comments »
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Posted in Announcements, Customers, Features, Social Media

Sysomos MAP & Heartbeat Updates: Social Footprint, Aggregated Analytics and Scheduled Tweets

If you’re a Sysomos subscriber you may have noticed over the past two weeks some new and exciting features trickling into the software. Today we want to highlight some of the big features that we think people will be very excited about in our MAP and Heartbeat platforms.

Social Footprint: The ability to connect the dots between where people are and what they do online is becoming more and more important. Being able to connect a Twitter account to the blog they write can come in handy when trying to contact people in many different situations like finding and talking to influencers or when dealing with a crisis situation. Users will now be able to connect these dots in both MAP and Heartbeat with Social Footprint. Social Footprint will allow users of MAP and Heartbeat to connect the author of posts viewed in the system to their other accounts around the web on sites such as Facebook, Twitter, Blogs, Youtube, About.me, LinkedIn, Quora, Foursquare and many others.

In order to view an authors Social Footprint just click on the second tab beside an individual post (the one that looks like a person) and both MAP and Heartbeat will pull up the author’s other online profiles.

 

 

 

Aggregated Analytics: Previously in MAP most data was available by individual mediums, but sometimes you want to know the big picture across more than one network. MAP now allows users to view data from more than one source at the same time. You can now view data such as sentiment, geography, word clouds and buzzgraphs across multiple channels at the same time.

These new data sets can be found on the right hand tab of the MAP dashboard. Users can select to look at the data from all sources or just the ones of interest at the time; such as blogs and Twitter, but not news or forums. Simply select the channels you’d like to aggregate the data from at the top of each page and click apply.

  

  

 

 

Scheduled Tweets: We all know that it’s hard to be in front of a computer all day long, but that doesn’t stop the need for information to go out at certain times. This is why we’ve introduced the ability to schedule tweets right from within Heartbeat. Simply navigate to the Twitter tab in Heartbeat and find the “Post a Tweet” section under the user profile. Enter your tweet into the box then select if you want to post the tweet immediately or at a future time. If you want to schedule a tweet for a future time select the date, then the time and then click “Post Status Update.” It’s that simple.

Those are just a few of the exciting updates that we’ve recently released. Some other updates now in MAP and Heartbeat include:

  • A cleaner look and UI for YouTube search in MAP
  • You can now remove words from the buzzgraph in Heartbeat just as you could previously in MAP
  • Detailed Entity reports in Heartbeat under the Text Analytics tab
  • The ability to email PDF’s of reports directly from Heartbeat
  • And secure HTTPS logins for both MAP and Heartbeat

An email containing details about these and other features will be coming out to all MAP and Heartbeat subscribers, but if you ever have any questions about updates please reach out to your account manager who will be more than happy to tell you more and teach you about all of our updates.

We have even more great updates scheduled to be released very soon, so stay tuned!

By Sheldon Levine - July 25th, 2011 - 4 Comments »
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Posted in Announcements, Customers, Features, Social Media

Sysomos Product Update: Gender Analysis for Twitter and Facebook

Once again, we at Sysomos are pleased to bring you another big and unique update to both our MAP and Heartbeat software.

Unlike many of the other social networks, Twitter users are not asked to reveal their gender. On Facebook, users identify themselves as male or female, but that information is not publicly accessible. However, people who are trying to reach specific target audiences still want this information. So, over the weekend we updated both MAP and Heartbeat to include a new analysis feature that will help identify the gender for Twitter and Facebook users in an easy to read graph.

How are we able to do this? We spent a long, long time creating a database of names. Our list contains common names in English and many languages from around the world. In addition to just reading names, our latest analysis feature looks for clues in a user’s profile and content. There always are cases where a machine can not judge if a user is male or female, e.g., ambiguous names or brands. In a case like the name Jamie, which could belong to either a male or female, we look for clues in their profile like “mother of 3″ to determine that this Jamie is a female. We have tuned our algorithm to be conservative such that it makes almost no mistakes. Using disclosed names along with clues from user profiles and content, it is able to accurately classify two users out of three, with the remaining one-third being marked as “don’t know”.

This latest update is one of the most unique in the entire industry, especially with such a high level of accuracy. We think that everyone using our software to accurately approach and/or research their target audiences will find this feature extremely useful.

As always, if you are a current Sysomos subscriber and have any questions about our latest updates, don’t hesitate to contact your account manager.

Keep your eyes here on the blog for more updates coming in the future.

By Sheldon Levine - May 31st, 2011 - 3 Comments »
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Posted in Announcements, Customers, Features, Social Media, Technology

Acting On What You Hear Fills The Gap

A little more than a week ago The Gap decided to do away with the logo they have been sporting for the last 20 years in favour of a new sleeker minimalist one. This Monday they made a public announcement that would be returning back to their original logo.

What could make a huge company like The Gap change its mind about such a major change so quickly? Their public.

When Gap showcased their new logo on their Facebook page their followers cried foul. Some felt that the old logo was a well-known symbol and didn’t need to be changed, while others thought the new design was just ugly. While a lot of the complaints directed at Gap happened on their Facebook page, the whole internet seemed to be a buzz about the situation.

Using MAP, our social media monitoring and analytics platform, we were able to take a closer look at the buzz around this logo situation.

Looking at our popularity chart, which shows spikes in conversation, we analyzed The Gap in general. We see that the company had a steady amount of talk around their corporation for the last six months, but saw huge spikes in the last two weeks, the time when the new logo was debuted.


Delving deeper into the time around those spikes in the conversation we were able to put together a buzz graph of some of the most common words used in association with The Gap in people’s conversations. If you look right in the middle we can see that most of the conversation stemmed from their “logo”.


If we take a closer look at some of the words that stem from the logo discussion we can see that there was a lot of talk about a “backlash” and “outcry” calling the whole “redesign” of the logo a “debacle”.

At this point Gap knew that they had to do something.

People accuse corporations of never listening to their public, but now that can’t be said for The Gap. On Monday of this week, just a week after the debut of the new logo, Gap president Marka Hansen released the following statement:

“Since we rolled out an updated version of our logo last week on our website, we’ve seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.

“Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.

“At Gap brand, our customers have always come first. We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.

“In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we’ll turn our blue box red for our seasonal campaign.

“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community.  This wasn’t the right project at the right time for crowd sourcing.

“There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.“

All of this because they had the good mind to really listen to their public via social media channels and then act on what they heard.

By Sheldon Levine - October 14th, 2010 - 12 Comments »
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Posted in Customers, Samples, Social Media

Sysomos, Now a Marketwire Company

Sysomos, Now a Marketwire Company A hallway discussion in 2005 led to the creation of Sysomos. Today, we are excited to announce that Marketwire Inc. has acquired Sysomos. Marketwire is a dominant leader in press release and content distribution, and workflow solutions for public relations, investor relations, journalists and communication professionals.

We started working on several social media analysis problems as a challenging research project in 2005. A lot has changed since then.

Today, Sysomos is a profitable business. We operate the most advanced social media monitoring and analytics platform, collecting and processing more than a billion new online conversations a month. We have two very successful products in our portfolio: MAP and Heartbeat.

Thousands of brands around the globe are using analytics from the Sysomos platform. The list includes boutique and international agencies, mid-sized companies and some of the world’s biggest brands such as Microsoft, Procter & Gamble, Coca-Cola, Disney and Shell.

Most important, we have been fortunate to build a team that consists of some of the most talented and dedicated individuals, bringing together innovation, technical leadership and superior customer service. As a very important milestone in our corporate evolution, we are now part of the much larger Marketwire family.

As the communications industry moves forward, the union between Marketwire and Sysomos makes perfect sense. Our common goal is a customer-centric approach to apply technology to meet the challenges of communicating in an ever-changing environment. Together, we will bridge the established world of communications services and the rapidly changing social media landscape.

Marketwire’s products and services will integrate social intelligence from the Sysomos platform to provide public relations and investor relations professionals, marketers and advertisers with better tools for their business needs. New products are in development to holistically address the needs of modern communications professionals. The integrated platform will have emphasis on ROI and measurable results to drive value.

Together, we are set to become the global leader in the communications industry. Continue reading the complete press release.

Nick Koudas & Nilesh Bansal
Sysomos Co-founders

Frequently Asked Questions

Q: I am a Sysomos user, how does this affect me?
A: If you are using any of our services (MAP, Heartbeat and Audience), you will continue to have access to them, along with the great support and superior customer service. Nothing changes except you now have access to resources and expertise of a much larger company.

Q: How does the acquisition affect enhancements to the Sysomos platform and new products?
A: We will continue to frequently release new product features and updates frequently. All three products – MAP, Heartbeat and Audience – will continue to evolve. Our engineering team is already working to develop more to meet your needs.

Q: What brings Sysomos and Marketwire together?
A: There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.

Q: Who will be leading the team?
A: The two founders of Sysomos, Nick Koudas and Nilesh Bansal, will continue to lead the Sysomos division of Marketwire as President and CTO respectively, along with Michael Nowlan, Chief Executive of Marketwire.

Q: How do I get access to your products?
A: That’s simple; just contact our sales team at sales@sysomos.com, and we will send you all the details and pricing.

By admin - July 6th, 2010 - 18 Comments »
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Posted in Announcements, Customers, Events, Social Media, Technology, Tips & Help

Congrats to Hill & Knowlton!

We’re always excited when clients win awards, especially when we’re involved in giving them a helping hand.

Case in point is Hill & Knowlton Digital’s Toronto team, which recently won two awards from the the Society of New Communications Research. One of the awards was a research report that H&K did for Waterfront Toronto looking at key online influencers. H&K used Sysomos MAP, our flagship social media analytics service, to identify online conversations in both independent and media blogs, and then created its report based on the data that was collected.

For more details on how the process worked, check out David Jones’ blog.

By Mark Evans - November 23rd, 2009 - 1 Comment »
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Posted in Customers

Welcome Aboard, GCI Canada

GCI Canada
Since Sysomos’ Media Platform Analytics (MAP) was launched, it has seen an enthusiastic reception from PR agencies looking to serve the needs of clients who want insight and intelligence about the ever-changing and fast-growing social media landscape.

Sysomos is excited to announce its most recent customer, GCI Canada, which selected MAP after an extensive review of social media analytics tools and services.

“The public relations business has been transformed by social media, and GCI is committed to remaining a Canadian social media leader within the public relations community through the continual application of superior technologies such as Sysomos,” said GCI Canada president Marion MacKenzie.

“We reviewed a number of social media analytics software. Sysomos was, by far, the most compelling in letting us deliver fresh insights to our clients, and be truly consultative, while helping our senior partners assist clients in meeting their challenges.”

Sysomos CEO Nick Koudas said PR agencies such as GCI Canada are discovering tremendous value in MAP.

“They like the robust features, the ability to get instant results, the unlimited number of queries, the ability to get sentiment and geo-demographic information, and the insight to create detailed reports for clients.”

By admin - May 11th, 2009 - No Comments »
Posted in Customers, Social Media

Room 214 Selects Sysomos

We’re excited to let you know that social media agency Room 214 has selected Sysomos’ social media analytics services. Room 214 made its decision after it reviewed and worked with a variety of social media services and tools, selecting Sysomos platform for unique advantages it offers.

“We have worked with several social media monitoring tools, and recognize multiple advantages with the Sysomos platform, including their fully automated sentiment and detailed geo-demographics,” said Jason Cormier, Room 214′s co-founder.

Nick Koudas, Sysomos’ president and CEO, said leading social media agencies as Room 214 recognize Sysomos’ technology offers the kind of social media intelligence and insight needed to make strategic decisions and influence business choices.

“Sysomos gives companies the tools to measure, listen, understand and engage with the social media universe,” he said. “Social media analytics is quickly moving beyond monitoring activity, and Sysomos provides the leading-edge technology that is increasingly needed.”

By Mark Evans - March 30th, 2009 - No Comments »
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Posted in Customers

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