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200 Billion And Counting

Everyday the world of social media grows exponentially. New people get online. More people discover a social network that they love. People upload more and more media. And of course, the flow of content, whether it’s a tweet, an article, a blog post, a status update or a video, never stops.

You may remember that a mere 8 months ago our social media monitoring and analytics software powered by the powerful Sysomos engine indexed its 100 billionth piece of content. Well, if only to highlight to the world the quick and massive growth of social media use, on Tuesday we indexed our 200 billionth piece of content. That’s 200,000,000,000 written out in numbers.

This means that our customers now have access to over 200 billion social media conversations that they can analyze in mere seconds.

To demonstrate how quickly the rate of social media content grows I decided to conduct a little experiment. I took a bunch of common words (it, its, and, the, what, why, I, a, to, too, or, if, you, your) and looked them up in our MAP software to see how many times they appeared yesterday (May 29, 2013), a year ago (May 30, 2012) and the date we hit 100 billion (September 19, 2012).

The results I found were actually quite interesting and help to demonstrate my point quite nicely.

One year ago, I found 125 million conversations between blogs, online news, forums and Twitter containing my list of common words. By the time September 19th rolled around those same words generated 127 million results. That’s an increase of 2 million posts per day in almost 4 months. Then 8 months later, yesterday, those same words appeared in an astounding 139 million posts. That’s a jump in 12 million pieces of content.

May 30, 2012

September 19, 2012

May 29, 2013

Granted, my list of common words is far from covering the full gambit of what’s out there in social media and the use of these specific words could vary from day to day. However, for illustration purposes, it works well.

As time goes on, more social networks and channels will appear and more people will realize the magic of social media and being able to connect with people around the world. And as that happens, we’re going to keep on capturing and indexing all those conversations to give our customers the largest and most complete sets of social media data.

By Sheldon Levine - May 30th, 2013 - No Comments »
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Posted in Announcements, Events, Samples, Social Media, Technology

London Fashion Week… In Tweets [Inforgraphic]

This one is for all of our fashionista readers…

London Fashion Week has come and gone. The week long event of designers showing off their latest collections and fashionistas worldwide revelling in all it’s glory made quite an impact on the social media world. Our friends over at the top fashion magazine ELLE UK were there covering every last aspect from the runways to the Twitter conversations. In fact, Twitter was such a driving force for LFW that they decided to put together an awesome infographic with data powered by Sysomos.

Check out the infographic below in which ELLE UK shows:

  • 308,991 tweets were sent using the hashtag #LFW during the February shows compared to 170,572 during the previous season – an 81% increase.
  • The most tweeted-about model was Cara Delevingne, with 10,434 tweets sent. This peaked at an incredible 7000 when she took to the catwalk at Topshop Unique (the most tweeted-about show of the London season).
  • The second most tweeted-about model was Jourdan Dunn, with 6299 tweets.
  • Models were more popular than celebrities on the front row: 18,553 tweets were sent about models compared with 9418 about celebrity attendees.
  • One Direction fans ruled the front row tweets – Louis Tomlinson was the most tweeted-about celebrity of the whole five-day week, with 3593 tweets sent about him, despite him attending only one show (Topshop Unique).
  • The top three most tweeted-about shows were Topshop (16,732 tweets), Burberry (15,684) and Mulberry (5663).
  • The largest proportion of tweets came from the UK at 57%. Second in line was the USA at 15% – clearly underlining the significance of the British fashion industry on the international stage.
  • ELLE UK cover star Victoria Beckham ruled the #NYFW catwalk with 14,854 tweets being sent about her during the shows – more than the next two biggest shows (Michael Kors at 6651 and Jason Wu at 5426) combined.
If this doesn’t show that social media is driving the fashion world, I don’t know what does.
Are you a fashionista? What do you think about the above stats?

By Sheldon Levine - March 7th, 2013 - No Comments »
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Posted in Events, Samples, Social Media

SXSW Is Coming

We’re just days away from what may be the worlds largest gathering of geeks, nerds and lots of new apps. That’s right, South By South West Interactive (SXSWi) starts on Thursday and brings together thousands of marketers, PR professionals, social media specialists, techies and app makers in Austin, Texas. Of course there’s also a lot more to SXSW, like the music that the festival was built around in the first place, but it’s the interactive portion that is bring us down there. Probably you too.

With our excitement is building for five great days of learning, meeting new and old friends and the infamous SXSWi parties, we thought we’d take a look through MAP, our social media monitoring and analytics software, to see everyone else’s excitement as well. And you can actually see it building. In the last month we found over 393,000 mentions of “SXSW” OR “SXSWi”. We found 8,466 blog posts, 9,449 online news articles, 9,136 forum postings and 366,428 tweets. Some would probably call this the calm before the storm.

As I said, the excitement and chatter is visibly rising as the start nears. A look at the mentions of SXSW and SXSWi over time shows that week over week the talk has been increasing. As well, we can see that yesterday was actually the most chatter we found around the event. We expect to see that continue rising as this week goes on as well.

It’s interesting to see just how many people the event attracts. A look at people tweeting around the world about SXSW or SXSWi shows that people from around the world are gearing up to either head to Austin to attend or try to keep up with it online. It appears that SXSW attracts people from every continent.

We then took a look at the conversations happening. Since Twitter was mainly driving the conversations we pulled up the most RT’d tweets around SXSWi. For this search we had to remove SXSW because all the retweets around it were retweet contests to win wristbands to the music festival. The tweets we found around SXSWi though seemed to be all about getting people ready for the event. The most RT’d tweet was from The Next Web telling people about an app designed to find all the SXSW parties. Others show how many people are expected to be there this year, surviving the event and The Wall Street Journal asking if it’s still worth it to attend. Of course, our favourite is the map of where all the tacos in Austin are located.

Lastly, we looked at the sentiment around the event. Here we found an astounding 54% of the conversations to be positive. SXSW has a 96% favourable rating around it. Apparently we’re not the only ones excited.

This was just a quick look at what’s coming up, but keep an eye out after SXSW because we’ll be releasing an in-depth report about the entire Interactive section.

Are you going to be attending SXSWi? If so, there will be a bunch of us from Sysomos down there and we’d love to meet you.

By Sheldon Levine - March 5th, 2013 - 1 Comment »
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Posted in Events, Samples, Social Media

Giant Social Media Wrap-Up of The Oscars [Infographic & Report]

This past Sunday while you were curled up on your couch with Twitter in your hand and the Academy Awards on your TV, we were hard at work. We spent all night watching what the world had to say about the Oscars. From the red carpet to the best picture award, we saw it all. And today, we want to show you what we found.

First, we tracked the red carpet ceremony to see which celebrities and fashions were generating the most talk. Three glorious hours of finding out who was wearing what and then judging them. As soon as the red carpet ceremonies ended we took a look at the Twitter conversations that happened around it and put together the following infographic. In those three hours we found 403,862 tweets about the red carpet (this is not including tweets that only mentioned the Oscars and not the red carpet). From those tweets we were able to determine that the public at large thought that Jennifer Lawrence in her Dior Haute Couture and Bradley Cooper in Tom Ford were the best dressed woman and man, respectively, of the night. We also found that viewers at home weren’t huge fans of what Anne Hathaway decided to wear. You’ll also find some social media savvy bands, the top hashtags used around the red carpet and that women out tweeted men 69% to 31% when talking about the red carpet.

 

But we didn’t stop there.

Our amazing Marketwire Reports team put together a full report around the 6.4 million tweets about the actual Academy Awards show. Inside this report you’ll find an analysis of almost everything that people were talking about during the Oscars. In this report you’ll find what people were talking positively and negatively about around the show. You’ll also find out that the highlight moment of the evening was when Michelle Obama presented the Best Picture award, which generated over 85,000 tweets per second. We’ll show you the talk around the #BestDressed hashtag. As well, we looked at the amount of conversation and sentiment around the Best Picture nominees leading up to Oscar night. Take a flip through the report below to see even more info from social media around the Oscars.

Does any of this information surprise you? We want to hear your thoughts in the comments.

By Sheldon Levine - February 26th, 2013 - 1 Comment »
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Posted in Events, Samples, Social Media

The Big Breakdown Of Super Bowl Tweets

I promise, this is the last you’ll probably hear about the Super Bowl, but we have something so great that we have to share it. Our fantastic Marketwire Reports team has put together a deep analysis of how Twitter played a role in this year’s Super Bowl.

Below you’ll find our Super Bowl XLVII Twitter Mention Report. Inside this report we’ve taken a look at the over 24 million tweets that we found associated with Sunday’s big game. We’ve gone through all of the tweets and broken them down so you can see what people were talking about in relation to the game, the teams, the halftime show and, of course, the commercials.

Inside the report we’ll show you:

  • A breakdown of what the 24 million Super Bowl tweets were about
  • The most used hashtags during the game
  • What people talked about positively and negatively during the game
  • How Beyonce was the single biggest talked about “event” of the entire Super Bowl
  • How the Twitter followers of both the Ravens and the 49ers grew exponentially on game day
  • How being “always on” helped get Oreo and Tide get over 100 million Twitter impressions
  • Some of the most retweeted tweets about the game
  • And much more
Take a look to see everything you need to know about Twitter during Super Bowl XLVII:

By Sheldon Levine - February 7th, 2013 - No Comments »
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Posted in Events, Samples, Social Media

Are Hashtags In Commercials Effective? [Infographic]

The most watched event on TV of the year has now come and gone. Super Bowl 47 was not only watched, but actively discussed throughout social media. Some talked about the game, some about the half-time show, and some about the commercials. The commercials that brands spend millions of dollars on just to entertain and get in front of your eyes for 30 seconds at a time.

This year, we noticed something really interesting during the Super Bowl commercials; half of them made mention of social media of some sort. In fact, a lot of commercials actually suggested a hashtag for people to use when tweeting about the commercial. This is a huge increase from 2012 when we counted 5 of the 62 commercials from Super Bowl 46 had hashtags. But, are these hashtags really effective?

We looked at 21 hashtags from Super Bowl 47 commercials to see just how much they were actually used on Super Bowl Sunday. The commercials were talked about quite a lot throughout the big game, but on further inspection we found that people on Twitter actually referred to the brand behind the commercial more than they used the specific hashtag for that commercial. Because of this, we found that the two brands that suggested their own names as the hashtag to use, Doritos and Clavin Klein, came out on top. The popularity of the commercial also played a role in how many times the suggested hashtag was used. GoDaddy’s commercial of model Bar Refaeli making out with a nerd got them a lot of talk and also landed their hashtag, #TheKiss, in third place.

Below you’ll find an infographic showing which hashtags that were featured in commercials got used the most on Twitter on February 3rd.

Were you watching the Super Bowl commericals? Were you tweeting about them? Were you using their suggested hashtags? We want to know, so tell us in the comments.

 

By Sheldon Levine - February 5th, 2013 - 11 Comments »
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Posted in Events, Samples, Social Media

Your Social Media Guide To The Super Bowl [Infographic]

This weekend marks the most watched event on television every year; the Super Bowl. Millions of people will be tuning in to watch the Baltimore Ravens take on the San Francisco 49ers. Millions more will tune in to watch Beyonce at the half time show and, of course, the commercials.

With the rise of the second screen though, the TV isn’t going to be the only thing people have their eyes on. Over the past few years the Super Bowl has continuously gone more social. In 2011 there was over 3 million Super Bowl related tweets and then almost 14 million in 2012. On Sunday, Super Bowl 47 promises to see the most social interaction yet. That’s why we’ve created The Social Media Guide To Super Bowl XLVII.

Below you can find an infographic that highlights the top Twitter fans for both the 49ers and the Ravens, top players to follow on Twitter as well as top football reporters and bloggers. It also shows that the Ravens had 3 million more social media mentions than the 49ers over the season. However, San Francisco has a higher favourable rating than Baltimore.

Take a look at the infographic below and let us know in the comments what or who you’re going to be following through social media during the big game.

By Sheldon Levine - January 31st, 2013 - 10 Comments »
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Posted in Events, Samples, Social Media, Tips & Help

Happy Community Manager Appreciation Day! We Come Bearing Gifts

Happy Community Manager Appreciation Day!

What’s this, you ask? Well, Community Manager Appreciation Day (CMAD) was created back in 2010 by Jeremiah Owyang to celebrate the tireless efforts of community managers around the world. Community managers spend their day acting as a bridge between their company or brand and the world at large. At any given time you can find a community manager acting as the PR, marketing, sales, customer service and voice of a brand all at the same time. Today is the day we give them thanks.

Does your company have a community manager? Have you had a great experience from a brand thanks to their community manager? Today’s their day, so thank them for the wonderful job that they’re doing. Presents aren’t required (although I’m sure they also wouldn’t be turned away), but your thanks and appreciation is welcome.

Now, when I said that presents aren’t required, I meant it, but we have two for all the community managers out there anyways.

First, we have the ebook “A Collection Of Community Management Advice.” We teamed up with TheCommunityManager.com and issued an open survey of seven questions to community managers around the world. We got some great responses and put them together for anyone that’s interested in learning what it takes to be a successful community manager. Inside, you can find advice from community managers from EventBrite, Sony Computer Entertainment America, Syracuse University, Edelman, The Community Roundtable, The U.S. Department of State and more.

You can click here to download and keep A Collection Of Community Management Advice.

Our second present is also packed with useful advice for community managers, but comes in the form of a video. We had a few friends at New Media Expo a few weeks ago answer a couple of community management questions. We asked some social media professionals “What makes a great community manager?” and who some of their favourite community managers were. Check out their answers:

So to all those community managers out there making their companies better 24/7, we say thank you!

By Sheldon Levine - January 28th, 2013 - 4 Comments »
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Posted in Events, Social Media, Tips & Help

Using Social Media As An Alternative To Actually Watching The Golden Globes

I don’t watch award shows. Previously this led me to be in utter confusuion as to what people were talking about around the office on a Monday morning after one had aired. However, thanks to the magic of social media, and especially Twitter, I don’t even have to watch these award shows to know everything that happened.

Case in point, Sunday night was the 70th annual Golden Globe Awards. This is an award show put on by the Hollywood Foreign Press Association to honour the previous year’s best in movies and television. There’s no way that you could have looked at Twitter on Sunday evening and not have known this was going on. Using MAP, our social media monitoring and analytics platform, I decided to take a look back at the social media kerfuffle that ensued.

Looking back at social media activity on Sunday and part of Monday as people followed up on the night before’s events I found an astounding 2.4 million mentions of The Golden Globes. There were 17,270 blog posts, 24,712 online news articles, 8,238 forum postings and a whopping 2,351,722 tweets.

While the show is broadcast from Los Angeles and aimed at a North American primetime audience the mentions of the Golden Globes were coming in from around the world. The chart below looks at all social channels combined and shows that the majority of talk was coming from out of the United States (52.7%). However, Canada, which operates on the same time zones as the US was also interested and accounted for 6.9% of the mentions, while the UK, which is five hours ahead also appears to have stayed up late to watch as they accounted for 6.5% of Golden Globe mentions.

Even more fascinating was when I looked at a heat map of where just tweets were coming from. The map below shows that people all around the world were interested in who the Hollywood Foreign Press Association thought was the best in film and television (or who looked best in their fancy dress).

After I established that the entire world was interested in The Golden Globes, I got curious as to what were the hot topics to emerge from the festivities. To see what people were talking about I pulled up a word cloud and buzzgraph around the conversation. The first thing that stood out to me were that people were talking a lot about the show’s hosts Tina “Fey” and Amy “Poehler” who apparently did a fantastic job (as I’ll show a little further down in the post). Then, I could see a lot of talk of the films that were up for best picture, such as “Lincoln,” “Django” “Unchained” and “Argo” which apparently took home the Best Picture Award. Surprisingly, the television side of the awards didn’t seem to have as much talk going on. There was also a lot of celebrity names being mentioned, which is no surprise for an award show, but none came up more than “Jodie” “Foster” who was awarded with the Cecil B. Demille award for a lifetime of achievement and apparently gave one heck of an interesting acceptance speech that got everyone talking.

To dive a little deeper into what was driving the conversation I pulled up the top 10 hashtags being used. Of course “#goldenglobes” was the most used and accounted for 61.28%. After the name of the show it appears that the “#redcarpet” was most interesting to people. I found it interesting that before any of the actual television shows or movies the hashtag for “#getglue” (a social network where people can check in to the shows and movies they’re watching) appeared. I also found it interesting that HBO’s comedy “#girls” was seen as one of the most used hashtags on Twitter around The Golden Globes, but the shows name failed to appear in the word cloud and buzzgraph above. It also appeared before some of the movies and shows that made their way into the text analytics as well.

Next I looked at the top six most retweeted tweets around the event. Here I found that two of the six referred to how great Fey and Poehler were as hosts. Also interesting here is to note that two of the most RT’d tweets about the awards were from Ellen DeGeneres and another two from Emma Watson.

While I’m still on the subject of Twitter conversations around the Golden Globes I wanted to point out something interesting that I found; there really wasn’t a conversation going on at all. It turns out that people weren’t talking with one another about what they were watching, but rather they were just tweeting what they saw and thought. 97% of the tweets never went past their initial tweet. The other 3% of tweets only managed to garner a conversation that went 2-4 tweets deep. It seems as though people were tweeting along with the show to feel included and not to actually discuss what they were seeing.

The final interesting thing that I found when looking at all this data was how different social channels approach an event like this. Below you’ll find the activity levels of each channel over Sunday and the better part of Monday. It’s interesting to note how some channels had more activity on Sunday while others on Monday. It appears as though Twitter and forums get used as real-time communication tools to discuss what’s going on as you can see from their high levels on Sunday. On the flip side though, blogs and online news sources seem to have more activity coming from them on the Monday as they’re being used to look back and reflect on what has already happened.

Did you watch The Golden Globes? Does any of this information surprise you? Leave a comment and let us know your thoughts.

By Sheldon Levine - January 15th, 2013 - 1 Comment »
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Posted in Events, Samples, Social Media

Social Activity From New Media Expo

This week in Las Vegas we were very honoured to attend one fo the world’s largest social focused conferences known as the New Media Expo (but you may know it by it’s old name, Blog World). The conference brought together some of the most social people from around the world including brands, bloggers, podcasters, marketers and PR professionals. All of these people flocked to Sin City to learn facts, tips and tricks to help with how they approach social media. We also tracked the social conversations around the whole event and wanted to share them with you.

Looking at the three days that New Media Expo ran for we found quite a bit of social action happening, especially on Twitter as people connected and shared what they were learning through the channel. For the three days we found 379 blog posts, 293 online news articles, 70 forum postings, 37 YouTube videos and 38,293 tweets mentioning New Media Expo or containing the #NMX hashtag.

Since most of the activity for the conference happened on Twitter, we looked a little bit deeper into what was happening there. We pulled up the top four retweets that we found coming from the conference. Here we found an interesting mix of tweets that were being reshared from a tweet about one of the keynote talks, to a tweet about a campaign that was running along side the conference, to a tweet about meeting up with new and old friends, and even a joke tweet that too many twitter users could relate to. Here are those top four RT’s:

We then looked at who was making the most noise at New Media Expo. The top source for New Media Expo tweets was Bryan Kramer, or @BryanKramer on Twitter. The rest of the top ten tweeters from NMX appear in the following chart:

Something really interesting that we found when looking at all the New Media Expo tweets was how people were sharing information. Out of the 38,000 tweets we looked at 35% of them were regular tweets, meaning that it was people sharing the information they were learning at the conference. What’s incredible though is how much of that information that was being shared by others passing that information on to their own followers and networks. A whopping 55% of the New Media Expo tweets were retweets.

We also looked at buzzgraph to see what people were talking about during the three days of New Media Expo. In the buzzgraph we found some general talk that you would expect at a conference focused around social media like “social media” (of course), “marketing,” “engage,” “marketing” and “SEO.” We also found that “Vegas” was being mentioned quite a bit, as that’s where we all were and that while the conference has changed names, people still were referring to it as “BlogWorld.” In the buzzgraph, the darker and thicker the lines between words are, the more we found those words to be used in conjunction were. With that in mind, it seems quite fair to say that one of the most popular things we saw around the “NMX” hashtag was “Dana White,” the owner of UFC’s “keynote” talk.

Now we want to give you a break down of day-by-day activity we found throughout the New Media Expo. Below you will find the social activity levels for each day indivdually along with a buzzgraph and word cloud of the conversations from that day.

Day 1 – January 6th

Day 2 – January 7th

Day 3 – January 8th

Were you at New Media Expo or following along online? Leave us a comment and let us know your highlight or the most interesting thing you learned from the conference.

By Sheldon Levine - January 10th, 2013 - 3 Comments »
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Posted in Events, Samples, Social Media

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