We always love when we come across clients using Sysomos to do amazing things. Here’s one of the latest:
With the United States having their midterm elections today, you can be sure that a lot of people have been voicing their opinions on the issues via social media for the past few weeks, probably even months. But how can you tell which ones are at the forefront people’s minds?
Well, if you’re Bloomberg Politics, you decide to start looking for the signs in what people are saying, reading and seeing. And that’s exactly what they did when Bloomberg Politics launched their “What’s Driving The Week?” site.
On this site, Bloomberg Politics has taken what they believed to be the 10 most important issues on the American public’s mind and then ranked them according to their mentions across Twitter, the news, and campaign ads. Bloomberg says that the rankings of issues are based on:
- “Twitter served to gauge the public’s interest in the issues. Using Sysomos, a [social] media monitoring company, we made complex search queries to find tweets that were relevant to the campaign or public policy–and tried to weed out those that weren’t.
- To measure how much attention the issues have received in the news media, we searched a database of 55,000 mainstream news sources from Sysomos.
- Campaign ads served as a proxy for how much attention candidates have paid to the 10 issues. Using data from Kantar Media’s Campaign Media Analysis Group, which tracks political ads on national and local broadcast television and national cable networks, we counted how many times ads aired that included mentions of the issues.”
The team over at Bloomberg Politics then takes each category and scores it out of 100, with a 0 being the issue being talked about least in a medium, 100 for the most and the others scored proportionately in between. The three categories are then added together for each issue, averaged out and then the issues are ranked in order.
Not only are the issues ranked by the talk they’ve received across the United States, but Bloomberg Politics also breaks the them down by state. Clicking on an issue reveals a visual representation of how much each issue is being discussed in each of the 50 states by the size of a states bubble. The colour of each bubble also reveals if the issue has grown or decreased in talk from the week before.
So, if you’re American, before you go vote today why not see what issues are most important in your state.
Are you doing something cool with Sysomos data you think we should feature? Let us know by reaching out to firstname.lastname@example.org.