Archive for the ‘Events’ Category

See What Was Said At The Social Intelligence Summit

What happens when you put a bunch of really smart people from some of the world’s top brands in a room together to discuss the future of social media? Well, you get a ton of really great predictions, strategies and ideas.

This is exactly the kinds of things that came out of our Social Intelligence Summit from Las Vegas on Tuesday. We wouldn’t let you miss out on all of this great content, so head over to our blog’s new home to see a Storify recap of the Social Intelligence Summit.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.

Follow the Great Content From Our Social Intelligence Summit Today

Want to kick off your 2014 by hearing  insightful social strategies, trend predictions and perspectives from some of today’s social media leaders? Well, you’re in luck.

Today in Las Vegas we are hosting the Social Intelligence Summit, an invite only event that will feature talks, panels and sessions from marketing leaders from some of the world’s biggest brands. Some of these brands include Twitter, Google Cloud Platform, WCG, Unilever, Visa and more.

Don’t worry if you can’t be there in person, because you can still tune into the conversation happening today between 2-4:45pm PST (5-7:45pm EST) by following the #SocialIntel14 hashtag on Twitter. For more information on the event and the speakers see the full post over on our blog’s new home.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.

MOvember: A Month Of Moustaches and Social Media

MOvember 2013Well, MOvember is officially in the books for another year. That’s right, the magical month of moustaches is now behind us and men all over the world can go back to their regular handsome face configurations. But of course it was all for a great cause.

MOvember raises money for research in prostate cancer and other men’s health issues by creating awareness through the use of people’s faces. Men are urged to grow moustaches and collect donations for the charity throughout the month of November. Not only do people use their faces to create awareness, but social media also plays a huge role in spreading the word of MOvember.

A few years ago I had the pleasure of sitting down with Adam Garone, the founder and CEO of MOvember, who told us a bit more about how MOvember got started and what kind of a role social media plays in helping to spread the word.

Movember from Marketwired on Vimeo.

Now that MOvember is done for 2013, we decided to use MAP, our social media monitoring and analytics software, to see how much of an impact MOvember had on the social media world.

Over the month of November this year, we found that MOvember was mentioned in social channels over 1.1 million times. Mentions of MOvember came up in 13,266 blog posts, 11,076 online news articles, 11,278 forum postings and 1.161,236 tweets.

MAP, Powered by Sysomos - Activity Summary

Spreading out those mentions over time we see something very interesting. The first day of the month, when MOvember officially started, saw a gigantic spike in mentions to kick off the month long charity event. The first day of a new venture always seems to be most exciting. After that though, the mentions settle down, but remain pretty steady throughout the rest of the month as people talk about MOvember and use social to sollicite donations.

MAP, Powered by Sysomos - Popularity Chart

Since Twitter seemed to be the main driver of MOvember conversation, we focused in a little more on the network. On average, we found that MOvember was being mentioned on Twitter almost 39,000 times a day for the month. That also averages out to about 1,600 MOvember tweets per hour over the entire month.

We also found by looking deeper into the mentions on Twitter that most of the MOvember talk was coming for males. Men accounted for 70% of all the MOvember mentions we found on Twitter, which makes sense as men were the ones who sacrificed their upper lips for the cause and were likely using social media to get people to donate to their campaigns.

MAP, Powered by Sysomos - Twitter Activity Summary

We also plotted out where tweets about MOvember were originating from on our geo location heat map. It’s actually incredible to see how people all over the world were getting involved in the fundraising event and tweeting about it. While MOvember was originally started in Australia, we can see that over the years it has managed to make it’s way to all corners of our globe. People all over the world have come together to unite in a single charity event.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

And let’s not forget the pictures that people were sharing. What’s the point of growing an awesome moustache if you can’t show it off to the world? Looking specifically at Instagram, we found 914,014 pictures were tagged with #MOvember. And another 5,441 used the more specific hashatg of #MOvmeber2013.

MAP, Powered by Sysomos - Instagram Activity

Lastly, we pulled up the sentiment around MOvember for the month across all social channels. We found that MOvember had an outstanding 90% favourable rating for the month. 36% of the mentions we found were positive, while only 10% were negative. However, most of the negative mentions were women complaining about all the moustaches they weren’t enjoying, which actually helped in it’s own way to bring attention to the great cause.

MAP, Powered by Sysomos - Overall Sentiment

Did you participate in MOvember in some way this year? We want to hear about it in the comments section. Especially if you used social media in some way to do it.

Also, while MOvember is officially over, the charity is still accepting donations. So, if you feel inclined to give a last minute donation to a worthy cause feel free to sponor one of our Marketwired teams from around the globe which can all be found on our Marketwired MOvember network page.

SFBatKid Won The Internet (And Our Hearts)

SFBatKidLast Friday something trueley amazing happened in downtown San Francisco. For one full day, the Bay Area city ceased to be San Francisco and was transformed into Gotham City.

When one thinks of Gotham (the city where Batman fights crime) they usually compare it it to New York City, but this time the location was on the west coast of the United States to help make the wish of one little boy come true.

Miles Scott is a five year old boy who has dreams much like other children his age to become a real super hero. However, Miles also battles something much worse than the Joker and Bane; Miles is currently battling leukaemia. While this is quite sad to see a boy so young have to deal with something like this, for one day last week he got to forget about it for a day as the Make-A-Wish Foundation helped to make Miles’s dream come true. Miles spent a full day helping Batman fight crime around San Francisco as the caped crusaders sidekick, BatKid.

With the help of the city of San Francisco and a ton of volunteers who heard about Miles’s dream and wanted to help out, SFBatKid was born. And not only did BatKid concur the villans of this fake Gotham city, but he also concurred the hearts of thousands around the globe who were watching the days events unfold around Miles in real-time via social media.

Using MAP, our social media monitoring and analytics software, we pulled up some stats around just how popular the SFBatKid was.

On Friday alone, we found that the #SFBatKid hashtag was used in 305,603 tweets from around the world.

MAP, Powered by Sysomos - Twitter Activity Summary

However, not everyone was using the #SFBatKid hashtag. Some were also using just #BatKid or some outlets that don’t rely on hashtags were just referring to him as BatKid. When we took that into account we found that BatKid was actually mentioned 490,180 times across social channels on Friday. There was 1,144blog posts, 2,462 online news articles, 1,636 forum postings and 484,938 tweets in total about BatKid.

MAP, Powered by Sysomos - Activity Summary

But, as we all know, stories like this don’t just stop there. There was a ton of residual talk about the SFBatKid throughout the weekend. So, we expanded our search to look for mentions of him Friday through Sunday and sound that SFBatKid talk had risen to 662,703 mentions by the end of the weekend.

MAP, Powered by Sysomos - Activity Summary

While the story of SFBatKid sounds cool on it’s own, it looks even cooler. Throughout the day volunteers who helped with Miles’s big day and onlookers were documenting the little caped crusaders adventure. When we looked up tags for #SFBatKid on Instagram we found an astounding 16,059 pictures with that tag. Not to mention all the related tags about SFBatKid that followed in tandem.

MAP, Powered by Sysomos - Instagram Activity

As we mentioned earlier, Miles’s amazing day as SFBatKid managed to capture attention and hearts around the world. A heatmap of where tweets about SFBatKid were coming from show us that people from every corner of the globe were cheering on this tiny hero.

MAP, Powered by Sysomos - Twitter Geo Location Heat Map

Heck, even the President of the United States thanked Miles personally through Vine for his help in foiling the plans of some dastardly criminals and saving Gotham.

But Obama wasn’t the only one helping to cheer Miles on. A look at the most retweeted tweets around SFBatKid show that people were genuinely enthralled by this awesome deed for a child in need. Obama and the White House made tweets that were amongst the most retweeted, but the number one most retweeted tweet came from the Make-A-Wish Bay Area account as people just wanted to see SFBatKid in action (see the tweet below). Also making the list was an amazing one from Ben Affleck who has been tapped to play Batman in an upcoming Batman Vs Superman film. Many had questioned Affleck’s ability to be a good Batman, so he ran with it and openly admitted that Miles makes a much better Batman than him. MAP, Powered by Sysomos - Most Retweeted Tweets


All in all, the event that was designed to make a young boy happy wound making people all over the world smile. A look at the sentiment around SFBatKid shows at 91% favourable. And don’t worry about that 9% negative talk you see. Most of it was people talking about the bad guys that Miles fought, and of course bad guys get branded as negative.

MAP, Powered by Sysomos - Overall Sentiment

YouTube Music Awards Cause A Social Stir

youtubeThis past weekend the world got to witness the first ever YouTube Music Awards. Yes, internet giant Google has decided to make a move into the awards show arena now as well… except this one you watch on your computer. Some people questioned why Google would do such a thing, but it seems to make sense since music videos are rarely watched on television channels like MTV or Much Music anymore in favour of watching them on-demand online. And the main site that people choose to watch music videos on now is, of course, YouTube.

The show was hosted by two comedians slash musicians, Jason Schwartzman and Reggie Watts. According to reports, the show was a giant ball of chaos. But the internet culture that it was aimed at was more than used to it, and even seemed to love it. Like other award shows, the YouTube Music Awards did actually give away awards and featured performances from some of today’s hottest artists, which they dubbed “live music videos.”

Not sure what a live music video is? Neither was I until I watched The Arcade Fire’s performance (which was directed by Spike Jonze who has directed music videos for Weezer, Kanye West, The Beastie Boys and movies like the cult favourite Being John Malcovich). The performance was a mix of what we traditionally think of as a music video and the band’s live performance. Check out this video for yourself:

As I said earlier, this new award show really seemed to appeal to people. We took to MAP, our social media monitoring and analytics software, to see just what kind of a stir the YouTube Music Awards created in the social media realm.

Over the course of the weekend YouTube was seeding content to help promote the award show which broadcasted live on Sunday night from New York City. Looking at mentions of the show from Friday through Monday I found that it came up in over 3.7 million pieces of social content. The YouTube Music Awards was mentioned in 2,941 blog posts, 4,724 online news articles, 287 forum postings and 3,721,051 tweets.

MAP Powered By Sysomos - Activity Summary

Looking at those mentions plotted out over time, I found that Twitter, which drove the main chunk of conversations about the award show peaked as people used Twitter to follow the action and talk with one another about what was going on on Sunday night.

MAP Powered By Sysomos - Popularity Chart

On Sunday alone, the YouTube Music Awards appeared in 2.3 million tweets. That’s equal to 96,418 tweets per hour over the day about the show. Interestingly, it appeared that women were more interested in the award show than men as they contributed 61% of the conversation over the men’s 39%.

MAP Powered By Sysomos - Twitter Activity Summary

When I removed tweets from the popularity chart above, I found something very interesting. Above we saw that Twitter drove the main part of the conversation around the YouTube Music Awards and saw it’s greatest amount of tweets during the actual broadcast of the show. However, when we can see other social channels, like blogs and online news, we can see that they actually peaked yesterday, the day after the show. This seems to prove the theory that Twitter drives real-time conversations around events as they actually happen, but longer form mediums like blogs and online news seem better suited for write-ups and reviews after the actual events have taken place.

MAP Powered By Sysomos - Popularity Chart Without Twitter

While the show was based in North America and was broadcast for the Eastern Standard Time, it didn’t stop people from all over the world from watching and joining in on the conversation. The United States did lead the way in conversations about the YouTube Music awards, owning 29.1% of the mentions, but so many other countries were in on the action as well. This makes sense as YouTube is the second most used search engine in the entire world (next to it’s parent company Google). The pie chart below shows where mentions of the award show came from across all social channels, while the heat map plots out where tweets about the show were originating from (which were mainly using the show’s official hashtag, #YTMA).

MAP Powered By Sysomos - Overall Country Distribution

MAP Powered By Sysomos - Twitter Geo Location Heat Map

And just were all these music fans from around the globe talking about? A look at some of our text analytics shows that the celebrities seemed to be the big draw. In the word cloud and buzzgraph below we can see that names of the hosts, “Reggie” “Watts” and “Jason” “Schwartzman” appeared quite often. Along with them were the performers, like “Lady” “Gaga,” “Arcade” “Fire” and “Eminem” (who also won the award for Artist of the Year). And, of course, the night’s winners, such as “Macklemore,” “Pentatonix” and winners of Video of the Year, “Girls’” “Generation” (a 9 member group of Korean women who perform in the popular style of “K-Pop”).

MAP Powered By Sysomos - Buzzgraph

MAP Powered By Sysomos - Word Cloud

Despite what critics seemed to say after the show was done about the chaos that doesn’t seem to happen at traditional award shows, the audience the show was intended for seemed to love it. A look at the sentiment around the YouTube Music Awards shows a 92% favourable rating. Only 8% of all the 3.7 million conversations were classified as negative, while a whopping 32% were positive.

MAP Powered By Sysomos - Overall Sentiment

Finally, just because not everyone around the world is familiar with the K-Pop phenomenon that is starting to spread from Korea, I present to you the first ever YouTube Music Awards Video of the Year winner, Girls’ Generation’s I Got A Boy:

2013 World Series Social Media Program [Infographic]

“Put me in coach! I’m ready to play!”- John Fogarty, Centerfield

For the fourth time in the history of the St. Louis Cardinals and Boston Red Sox, the two teams will meet in the World Series. Both clubs won 97 games during the regular season and it is the first time since 1999 that Major League Baseball’s two winning teams will meet in the “Fall Classic.”

The national pastime in the United States is fast becoming a worldwide social media pastime, as well. For example, during last year’s World Series between the San Francisco Giants and Detroit Tigers, Giants’ third baseman Pablo Sandoval’s three home runs helped generate 813,000 social media comments about Game 1, according to Twitter. Only Game 6 of the 2011 World Series generated more. In fact, the hashtag#WorldSeries was used in 15 percent of all comments.

Below you can review our infographic that rounds the bases on some of the social media super fans for the Boston Red Sox and St. Louis Cardinals, the key players to follow on Twitter as well as the top reporters and bloggers. According to the statistics, Boston has already won in one category: social fans. In Beantown, fans are much more social than their counterparts in St. Louis.

Take a look at the infographic below and let us know in the comments which team you’re rooting for!

2013 World Series Social Media Program - Powered By Sysomos

2013 World Series Social Media Program – Powered By Sysomos

A Week Worth Of US Government Shutdown Social Chatter

ClosedIt’s been over a week now since the United States government has shutdown.

For those unaware of what’s going on in the United States, the government has shutdown a bunch of services that Americans rely on because they couldn’t agree to vote to fund all of these programs. The debate over the funding actually has nothing to do with funding these government programs, but instead a bill that was tacked on to the funding about The Affordable Care act, more commonly known as ObamaCare. ObamaCare is something that the Republicans and Democrats have been at ends with each other about for years, but this is the worst the fight has gotten.

Anyways, this post is not about our opinion of what’s going on, but rather to show the world the reaction to the government shutdown through social media. Using MAP, our social media monitoring and analytics software, we took a look at mentions of the shutdown since it began on October 1st.

In the week since the United States government shutdown, we found the shutdown mentioned over 5.4 million times in the social world. Shutdown was mentioned in 110,934 blog posts, 241,450 online news articles, 132,370 forum postings and 4,933,160 tweets.

MAP - Activity Summary

When we took those mentions and trended them out over time we found something interesting. It seems that the first day of the shutdown, it was all anyone could talk about. But then as time went on, people were talking less and less and about it. The talk hit a low over the weekend, but rose a bit again yesterday as the work week began and it looked as if the shutdown was about to head into it’s second week.

MAP - Popularity Chart

This problem is one that mainly affects people within the United States, but because they’re such a powerful force around the world, the shutdown is being talked about in all corners of the globe. A look at the breakdown of countries talking show that 75.5% of the social chatter about the shutdown has come from within the United States. The country that seems to be the next most interested in the shutdown are their neighbours to the north, Canada, with 3.3% of the shutdown conversation, followed by the UK (2.9%) and Australia (2.3%). Beyond these countries, our geo location heat map shows that tweets about the shutdown are being made around the world.

MAP - Country Distribution

MAP - Twitter Geo Location Heat Map

A look at our buzzgraph and word clouds show that people seem to have a general interest in what is actually going on. In both of these text analytics tools we can see words that help to explain the story of what’s happening like “senators” and “congress” “delays” “funding” over “ObamaCare”. We can also pick out some of the key players being talked about like the “republicans”, “Obama” and “Boehner”, the Speaker in the House of Representatives.

MAP - Buzzgraph

MAP - Word Cloud

When we looked at the most retweeted tweets about the shutdown we found that three of the top six came from President Obama himself who is trying to end the shutdown and get congress going again and funding to those government programs that are currently not operating and not funded. Of course, there is also a few jokes snuck in among the top retweets too.

MAP - Most Retweeted Tweets

Lastly, we pulled up the sentiment surrounding talk about the shutdown. Here we found that only 16% of the conversation had positive sentiment around it. However, there was a lot more negative talk about the shutdown, which accounted for 31% of the conversation.

MAP - Overall Sentiment

#SMmeasure Celebrates 3 Years With The Queen of Measurement

This month marks the 3rd anniversary of the #SMmeasure Twitter chat!

For those of you that aren’t familiar with the chat, allow me to give you a brief history. About three years ago we had great idea. We thought it was great that our customers were using our social media monitoring and analytics software to help measure, learn and gain insights into what was going on around their social media efforts. But this was still a bold new world where people were experimenting with new ideas, techniques and social networks. Not everyone was 100% positive that they were using listening, measuring and analytics to their full benefit. As well, we knew that not everyone was using our software to help them on their journey.

But we thought that with so many people out there who might have both questions around social media measurement and answers to others questions, why couldn’t we pool our collective intellects and venture into new territory together?

And so, the #SMmeasure chat came to be. Almost every a Thursday a group of us get together on Twitter at noon(EST)/9am(PST) and talk about different issues around measurement, analytics and just social media in general. Most weeks have a theme where four to five questions get tossed out to the community. Everyone in the chat is then welcome to answer, bounce ideas off others and also ask follow up questions. If you’ve never joined us for the chat, you really should.

What really makes the #SMmeasure chat great though is the community of people who participate. Over the years we’ve been fortunate to have a fantastic group of people participate in the weekly chat. From students to seasoned veterans across all kinds of industries, we’ve seen them all come to the chat to both learn and share their knowledge. But it didn’t stop at just the chat. People have also taken to using the #SMmeasure hashtag to share any interesting articles on the subject they find throughout the week or to even ask for help during non-chat hours. All of us (including myself) have learned a great deal from the #SMmeasure community.

So, on behalf of myself and Marketwired, we just want to give a huge thank you to everyone that has been part of the #SMmeasure community for the past three years. Thank you!

Since this Thursday (August 15th) we’ll be celebrating the third anniversary of #SMmeasure, we wanted to do something extra special for everyone. Every so often we do a BYOQ (Bring Your Own Questions) chat where community members come with measurement questions of their own to crowdsource answers from their peers. This week we’re going to be doing one of these chats. But instead of just being able to ask the community, we’ve invited a special guest to also help answer questions.

This Thursday, the Queen of Measurement herself, Katie Paine, will be joining us to co-moderate #SMmeasure and answer your questions. For those of you that aren’t familiar with Katie, you really should be. Let us a tell you a little bit about her:

Katie Delahaye Paine helps companies define success and design measurement programs for their PR, Social Media and Communications programs. For more than two decades, she has advised some of the world’s most admired companies and has been a leading promoter of standards in the PR and Social Media Measurement field, most recently as the initial organizer of the Conclave that released social media measurement standards in June. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners 2007) are considered must reading for anyone tasked with measuring public relations and social media. Her latest book, written with Beth Kanter,Measuring the Networked Nonprofit, Using Data to Change the World,” is a finalist for the Terry McAdam Book Award. Her blog, is also a must read. Paine was recently inducted into the PRNews Measurement Hall of Fame and also named the Society of New Communications Research “Fellow of the Year,” for her work in support of Social Media Research.

We’re very honoured to have Katie join us for this special edition of #SMmeasure.

If you have any questions that you’d like answered from a group of social media peers and Katie Paine, we invite you to submit your questions in the comments below or on our Facebook page (please tag your questions on our page with the #SMmeasure hashtag). Five questions will be selected as official questions for this week’s chat for everybody to help answer.

We hope to see you all on Thursday at noon(EST)/9am(PST) on Twitter for this very special event!


[Royal] Baby Talk

Yesterday, like most days, a baby was born. But this was no mere baby. This baby is to be the next heir to the royal throne.

Yes, after months of talk (9 to be exact) Kate Middleton gave birth to the unnamed Prince of Cambridge. As one can imagine, the royal event caused quite a stir around the world. This echoed true into the world of social media as well. Millions of mentions about the royal baby were made on social channels just yesterday alone.

Of course, we were able to capture a lot of the data around the birth of the royal baby using MAP, our social media monitoring and analytics software. We’d like to share some of that data with you today.

Using the search terms ((baby OR son OR boy) AND (royal OR prince OR duchess OR kate)) OR royalbaby, we found 3.2 million mentions over the past week.

In fact, 3 million of those mentions came between yesterday and this morning alone. In that day and a half we found 14,153 blog posts, 21,605 online news articles, 9,412 forum postings and 3,004187 tweets about the royal baby.

The amount of talk that occurred yesterday is actually quite extraordinary. Fans of the Royals were on baby watch all week, but the amount of talk yesterday out shadowed anything that came before. A look at the mentions over the past week shows that the spike in conversation that occurred yesterday make it look like there was no talk at all before it.

Looking at the tweets alone in that same day and half time frame, we can see that the royal baby was talked about in 62,587 tweets every hour. We also found that women were more abuzz about the birth than men, accounting for 57% of all the tweets. As well, it was interesting to note that more tweets about the royal birth came from the United States (33.7%) than the UK (32.4%) where the royal family hails from.

But it wasn’t just the UK and the United States getting in on the royal baby talk. A breakdown of mentions by country shows that they were the top two countries mentioning the birth across social channels. Respectivly, the United States accounted for 33.1% and the UK for 18.2% of all the conversations. But other countries were buzzing about the birth as well. China had great interest and accounted for 9.3%, followed by France (5,7%), Australia (4.8%) and Canada (4.3%).

It looks even more impressive when we use a heat map to plot out where all the royal baby tweets were coming from.

A look at some text analytics from our buzzgraph and word cloud show that the conversation was quite generic. Words appearing most in the social conversations included “Prince” “William” and his wife and new baby momma “Kate” “Middleton”. Along with them other generalities about the new prince being the “royal” “baby” “born”  as the latest heir to the “throne”.

However, as usual, the most retweeted tweets are where the fun is. We usually see jokes being some of the most retweeted tweets of any event and this one is no different. Only two of the top six retweeted tweets were serious in nature. The others were all jokes. One a Lion King joke and two of Harry Potter origin.

There’s no sign that any of the royal baby talk will slow down anytime soon either. Apparently the next heir to the throne is a very big deal that gets people talking.

200 Billion And Counting

Everyday the world of social media grows exponentially. New people get online. More people discover a social network that they love. People upload more and more media. And of course, the flow of content, whether it’s a tweet, an article, a blog post, a status update or a video, never stops.

You may remember that a mere 8 months ago our social media monitoring and analytics software powered by the powerful Sysomos engine indexed its 100 billionth piece of content. Well, if only to highlight to the world the quick and massive growth of social media use, on Tuesday we indexed our 200 billionth piece of content. That’s 200,000,000,000 written out in numbers.

This means that our customers now have access to over 200 billion social media conversations that they can analyze in mere seconds.

To demonstrate how quickly the rate of social media content grows I decided to conduct a little experiment. I took a bunch of common words (it, its, and, the, what, why, I, a, to, too, or, if, you, your) and looked them up in our MAP software to see how many times they appeared yesterday (May 29, 2013), a year ago (May 30, 2012) and the date we hit 100 billion (September 19, 2012).

The results I found were actually quite interesting and help to demonstrate my point quite nicely.

One year ago, I found 125 million conversations between blogs, online news, forums and Twitter containing my list of common words. By the time September 19th rolled around those same words generated 127 million results. That’s an increase of 2 million posts per day in almost 4 months. Then 8 months later, yesterday, those same words appeared in an astounding 139 million posts. That’s a jump in 12 million pieces of content.

May 30, 2012

September 19, 2012

May 29, 2013

Granted, my list of common words is far from covering the full gambit of what’s out there in social media and the use of these specific words could vary from day to day. However, for illustration purposes, it works well.

As time goes on, more social networks and channels will appear and more people will realize the magic of social media and being able to connect with people around the world. And as that happens, we’re going to keep on capturing and indexing all those conversations to give our customers the largest and most complete sets of social media data.