Archive for the ‘Events’ Category

Sysomos Data Being Used By Bloomberg Politics To Show Issues Driving The Midterm Election

We always love when we come across clients using Sysomos to do amazing things. Here’s one of the latest:

 

With the United States having their midterm elections today, you can be sure that a lot of people have been voicing their opinions on the issues via social media for the past few weeks, probably even months. But how can you tell which ones are at the forefront people’s minds?

Well, if you’re Bloomberg Politics, you decide to start looking for the signs in what people are saying, reading and seeing. And that’s exactly what they did when Bloomberg Politics launched their “What’s Driving The Week?” site.

Bloomberg Politics Issue Tracker

On this site, Bloomberg Politics has taken what they believed to be the 10 most important issues on the American public’s mind and then ranked them according to their mentions across Twitter, the news, and campaign ads. Bloomberg says that the rankings of issues are based on:

  • “Twitter served to gauge the public’s interest in the issues. Using Sysomos, a [social] media monitoring company, we made complex search queries to find tweets that were relevant to the campaign or public policy–and tried to weed out those that weren’t.
  • To measure how much attention the issues have received in the news media, we searched a database of 55,000 mainstream news sources from Sysomos.
  • Campaign ads served as a proxy for how much attention candidates have paid to the 10 issues. Using data from Kantar Media’s Campaign Media Analysis Group, which tracks political ads on national and local broadcast television and national cable networks, we counted how many times ads aired that included mentions of the issues.”

The team over at Bloomberg Politics then takes each category and scores it out of 100, with a 0 being the issue being talked about least in a medium, 100 for the most and the others scored proportionately in between. The three categories are then added together for each issue, averaged out and then the issues are ranked in order.

Not only are the issues ranked by the talk they’ve received across the United States, but Bloomberg Politics also breaks the them down by state. Clicking on an issue reveals a visual representation of how much each issue is being discussed in each of the 50 states by the size of a states bubble. The colour of each bubble also reveals if the issue has grown or decreased in talk from the week before.

Bloomberg Politics Issue Tracker - State View

So, if you’re American, before you go vote today why not see what issues are most important in your state.

 

Are you doing something cool with Sysomos data you think we should feature? Let us know by reaching out to community@sysomos.com.

Reinventing Advertising for Social Media: It’s Not About You

This post first appeared on the Social Media Week global blog and is a companion for our talk at Social Media Week London happening today.
Social Media WeekSocial Media Week is here and we’re thrilled to be joining the conversation in London. For those of you just tuning in, the week-long conference provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a hyper-connected world. We’re honored to have our very own Roy Jacques join powerhouses Tariq Slim (Twitter) and Selena Harrington (Microsoft Mobile) in three short presentations followed by a Q&A discussion that will explore the best ways for brands to embrace Social Advertising in their everyday activities.

Social media is forcing reinvention of every marketing decision – new goals, new messages, new channels, new metrics, new timelines, new analytics. Marketers have to embrace experimentation, creating learning environments that support quick execution, rigorous analysis and continuous improvements of results.

As social continues to proliferate every aspect of our existence, advertisers are among the most eager to take advantage of the opportunity to reach their target audiences. It’s not as simple as creating a Twitter account and blasting brand jingles, however. Roy’s presentation, “Reinventing Advertising for Social Media: It’s Not About You,” will discuss how advertising for social media is a two-way conversation between brand and consumer.

The good news is that today there are thousands of opportunities for customer connection, and a wealth of real-time, accessible information. Twitter alone sees over 500 million tweets per day, and an “always on, always listening” approach presents advertisers with spur-of-the-moment connections with customers that not only build brand reputation, but foster a community of brand champions who will take a brand’s message even further.

The challenge that accompanies these opportunities is that many are overwhelmed with data. Advertisers are drowning in it and are relying on archaic models of decision-making in this new age. The result: untargeted messages sail over the heads of target audiences and countless opportunities are missed (or worse, the wrong messages go to the wrong audiences and get categorized as noise). What’s a brand to do?

Can Online Popularity Predict Emmy Winners?

This post originally appeared on the Social Media Week global blog.

 

Seth Myers Hosts The 66th Annual Prime Time Emmy AwardsOn Monday night many viewers will be tuning in to see if their favourite TV shows are also the worlds best shows when the 66th Prime Time Emmy Awards go live to air. This year’s show will be hosted by Seth Myers (of Late Night With Seth Myers and formally of Saturday Night Live) and is the biggest night of the year for those involved in the television industry and TV show fans alike.

The fans play a huge role in the TV industry because unlike movies that most people see once, fans of TV shows tune in (in most cases) once a week to catch up with their favourite characters and stories. They form a bond with these shows and anxiously wait for the next episode to air.

And social media has also played a huge role for television in the past few years. The ability to connect with millions of other people that are watching and discussing the same show you’re watching in your living room makes a TV show into an event in its own right. Social networks have deffinitely taken notice of this. Perhaps the best example is Twitter, who is usually the network that sees the most traffic around television shows as they air live, who has created a whole ad unit around being able to target people for promoted tweets that are talking about a TV show as it’s airing.

With this much invested in the social space for television, we got curious and wanted to know if the online popularity of a show can predict if it will win an Emmy. So, using our industry leading social media monitoring and analytics software, Sysomos MAP, we decided to look at talk around some TV shows that are up for Emmy’s next week to see how popular they’ve been online and compare our results to the actual winners.

We decided to focus just on specific shows for this fun study. The following will be a look at the popularity of TV shows that are up for Outstanding Drama, Outstanding Comedy and Outstanding Miniseries Or Movie. For each category we will show you the number of mentions each show received between August 20, 2013 and August 20, 2014. After looking at the numbers of mentions that each show received, we’ll make our pick for the predicted winner of the category. After Monday night we can come back to these predictions and see if they were accurate.

We now present you, without commentary, the data around each nominated show and the predicted winners;

 

CATEGORY: Outstanding Drama

Breaking Bad

Sysomos MAP - Activity Summary for Breaking Bad

Downton Abbey

Sysomos MAP - Activity Summary for Downton Abbey

Game Of Thrones

Sysomos MAP - Activity Summary for Game Of Thrones

House Of Cards

Sysomos MAP - Activity Summary for House Of Cards

Mad Men

Sysomos MAP - Activity Summary for Mad Men

True Detective

Sysomos MAP - Activity Summary for True Detective

Side-By-Side Comparison

Sysomos MAP - Comparison of Mentions for Outstanding Drama Shows

Sysomos MAP - Popularity Over Time Comparison of Outstanding Drama Shows

AND THE WINNER IS…

Breaking Bad

 

 

 

CATEGORY: Outstanding Comedy

Big Bang Theory

Sysomos MAP - Activity Summary for Big Bang Theory

Louie

Sysomos MAP - Activity Summary for Louie

Modern Family

Sysomos MAP - Activity Summary for Modern Family

Orange Is The New Black

Sysomos MAP - Activity Summary for Orange Is The New Black

Silicon Valley

Sysomos MAP - Activity Summary for Silicon Valley

Veep

Sysomos MAP - Activity Summary for Veep

Side-By-Side Comparison

Sysomos MAP - Comparison of Mentions for Outstanding Comedy Shows

Sysomos MAP - Popularity Over Time Comparison of Outstanding Comedy Shows

AND THE WINNER IS…

Big Bang Theory

 

 

 

CATEGORY: Outstanding Miniseries Or Movie

American Horror Story: Coven

Sysomos MAP - Activity Summary for American Horror Story: Coven

Bonnie And Clyde

Sysomos MAP - Activity Summary for Bonnie And Clyde

Fargo

Sysomos MAP - Activity Summary for Fargo

Luther

Sysomos MAP - Activity Summary for Luther

Treme

Sysomos MAP - Activity Summary for Treme

The White Queen

Sysomos MAP - Activity Summary for The White Queen

Side-By-Side Comparison

Sysomos MAP - Comparison of Mentions for Outstanding Miniseries Or Movie

Sysomos MAP - Popularity Over Time Comparison of Outstanding Miniseries Or Movie

AND THE WINNER IS…

American Horror Story: Coven

 

What do you think about these predictions? Can online popularity actually predict an Emmy winner, or do certain shows just lend themselves better to online talk and memes than others? Let us know in the comments.

Shark Week Puts Up Impressive Numbers Despite Backlash

Shark WeekAnother Shark Week has come and gone.

Everyone’s favourite week of television devoted to the worlds most cunning killing machine has just finished running for it’s 27th time. Yes, Shark Week has been an annual event on Discovery Channel since 1988 making it the longest running cable television programming event in history.

With such a long running history that pulls in millions of viewers a year, we were curious just how popular the event was on social media. To find out, we did a little digging on the social media numbers behind Shark Week by looking up mentions of it using MAP, our social media monitoring and analytics software.

We looked for mentions of #sharkweek OR “shark week” OR #sharkweek14 OR #sharkweek2014 and found 2,138 blog posts, 3,296 online news articles, 692 forum postings and 1,647,658 tweets between August 10-17.

Sysomos MAP - Activity Summary

During the same time period we found 85,772 posts on Tumblr of all sorts that also made mention of Shark Week.

Sysomos MAP - Tumblr Activity Summary

And on Facebook, we were able to find over 17,000 public status updates that were talking about Shark Week.

Sysomos MAP - Facebook Activity

These are pretty impressive numbers. But as we did a little more digging, we found that people didn’t seem to be as in to Shark Week as you might have thought. When we looked at how some of those numbers above played out over time in our popularity chart we found that Shark Week was a big deal when the week kicked off, but then tailed off as the week went on. Sunday August 10th was the first night of Shark Week and was the day that saw the most people talking about it. As the week progressed though people were talking less and less about Shark Week.

Sysomos MAP - Popularity Chart

Another disturbing thing that we found while looking at the numbers around Shark Week was that people seemed to be complaining about it. When we looked at the sentiment around the entire week of shark related programming we actually found that only 11% of the conversations about Shark Week came through as positive. At the same time, a whopping 40% of Shark Week conversations had a negative connotation.

Sysomos MAP - Sentiment Summary

Some of this negative talk may have been due to some of the programming that has come into play over the years during Shark Week is fictional stories about sharks, while it was traditionally a week about learning real facts about sharks. This year Shark Week kicked off with a special called Submarine Shark. The story was based off the tales of a giant shark in South Africa that was actually made up by reporters in the area to see if they could fool readers. The tale grew into an urban legend with people claiming to catch a glimpse of the shark, but no evidence ever surfacing. People felt duped because they thought they were watching a documentary about a real shark and took to social media to complain about it. However, Discovery Channel never claimed that any of it was real and the the Shark Week Twitter account even asked it’s followers if they believe that the shark exists.

Despite people’s feelings about getting tricked or knowing that some of the programming was fictional, there’s no doubt that the talk in social media definitely put up some good numbers and did its job of raising awareness for a week of “killer” programming.

Five Key Takeaways From San Francisco

Today’s post was written by our CEO, Jim Delaney

Social And The Customer Intimacy Imperative

The other week’s Social and the Customer Intimacy Imperative event (#SysomosCII) was a resounding success for the Sysomos team. We brought together some of the brightest minds and biggest brands, and cultivated an outstanding discussion about the next frontier of social: the intersection of data, predictive analytics and revolutionary customer experiences. I cannot thank our speakers and attendees enough for such an inspiring conversation.

The Customer Intimacy Imperative is an age-old problem, but the solution is a moving target that continues to shift as technology advances and culture evolve. The sheer amount of raw data available through social networks means that brands, large and small, MUST engage through social channels or risk devastating consequences of irrelevance and ineptness.

Whenever I’m in the company of other leaders at industry events — either as a host or a participant — I’m always amazed by how much I learn. While I could go on for days about all the kernels of wisdom that were shared last Tuesday, I’ve whittled my list down to five key takeaways from #SysomosCII:

1)     Look forward, not backward: No longer is it enough to look back to see what happened and why it happened. Customers want brands to anticipate their needs. The social web is a focus group of hundreds of millions providing insightful data that brands can use to anticipate future needs.

2)     LOTS of data: Too much data perhaps. Social is pervading the marketing team into other reaches of business. The data is driving new business models as innovative brands are leveraging social data in the decision making process. (@RMB, @chuckhemann, @znh)

3)     Analysis gap: Either in talent or technology, brands need to better understand the “social cocktail” globally in terms of differences between cultures and market segments. The skews of relevance are paramount to help determine ROI. (@RMB, @chuckhemann, @znh)

4)     Be able to take a punch: Social data is disruptive to traditional marketing. Expect questions. (@MasonNelder)

5)     Audience is a privilege: The fundamentals of marketing still apply today. We want customers to trust us and communicate with us. Respecting the customer-brand relationship will foster loyalty, and loyalty will drive revenue… ROI! (@petershankman, @jbmustin)

These takeaways barely scratch the surface of what the future of marketing might look like. But you can be sure that we’re going to see some amazing new developments in the coming months that will define that future. In the meantime, stay tuned as we continue to share insights from #SysomosCII.

The Customer Intimacy Imperative: What You Need to Know

Social And The Customer Intimacy Imperative

We’ve been counting down the days until our big San Francisco event, Social and the Customer Intimacy Imperative. Taking place tomorrow, June 17th, at The Battery, we are looking forward to hearing the industry’s game-changers and noise-makers discuss the future of social media. And we invite you all to follow the conversation! @Sysomos will live tweet the event using the hashtag #SysomosCII.

Throughout the event we will hear visionary social leaders talk about big data, predictive analytics, and customer experiences through interactive Q&A sessions, presentations, and a keynote address.

We can’t wait to kick things off with Rob Bailey, CEO of Datasift. He will be sharing his thoughts on combining social data with business data.

Also be sure to tune in for exclusive insights from Chuck Hemann, executive director of GolinHarris, Zachary Hofer-Shall, senior manager of the Twitter Ecosystem, and Mason Nelder, director of social and digital strategy for Verizon. They will be speaking about how to harness data for the insights that drive better customer experiences.

Wrapping things up is our keynote speaker, Peter Shankman, founder of The Geek Factory Inc. You may have seen our Q&A with Peter posted on our blog last week, and we are excited to hear what he has to add tomorrow on “Nailing Customer Loyalty in an Age of Social, Mobile and the ADHD Consumer.”

Social and the Customer Intimacy Imperative will shine a light on the information, thoughts and opinions shaping the world of social media by bringing together the latest thinking in the world of social. Don’t miss out on joining the conversation in this rare opportunity. Be sure to chime in with your opinions and questions throughout the event.

Have a question for one of our speakers? Tweet at them using the hashtag #SysomosCII. All of their Twitter handles can be found below:

 

Peter Shankman on Customer Intimacy

Q&A with Peter Shankman, Social Media Specialist and Keynote Speaker at Social and the Customer Intimacy Imperative

Peter ShankmanNext week, leading social minds from some of the biggest brands in the world will gather in San Francisco for Sysomos’ Social and the Customer Intimacy Imperative. We sat down with the event’s keynote speaker, social media specialist and author Peter Shankman, to discuss the role of social media to build loyalty in the age of the ADHD consumer.

Q: Thanks for letting us pick your brain today. So how do companies achieve customer loyalty through social media?

PS: The first thing to understand is that customers have an overwhelming, burning desire to be loyal. But in order to be loyal, customers need to be loved first – they need a reason to be loyal.

The fact is, consumers today expect to be treated like garbage – like a number. But if you treat me one level better than a number, I’m yours for life. Take last week for example. I needed to find a place in Miami to watch the Rangers game and a local bar replied to my tweet. Just the fact that they did that made me want to go there to watch the game.

Shankman_Tweet

Q: Can a company use an interaction like that to measure success?

PS: At the end of the day, it must translate into revenue to be a success. Revenue comes with loyalty, but it doesn’t come with clicking a “Like” button.

Q: Are companies then misguided to rely on “Likes” and “Follows” as a measure of customer loyalty?

PS: The concept of “Liking,” “Friending,” “Following,” and “Fanning” is going away. The last time you friended someone in the real world was 2nd grade when you asked, “will you be my friend?”

If you go to a restaurant a lot you don’t need to “Like” it, you already do. The key for companies is to create an exceptional customer service experience, or as is often the case, an experience that merely reaches one level above what’s expected. Do that and customers will like you; they will love you; they will come back; they will bring friends and they will drive new revenue.

Q: Can you give an example from your career of how you created a customer experience that exceeds expectations?

PS: Take HARO for example. HARO succeeded in part because every user felt invested and that if they ever had a problem they could email me directly. When we used a customer’s suggestion, we sent an email saying ‘Hey Mark, we implemented YOUR idea.’ Even if 8,000 people had suggested the same thing, we sent an email to each one. When you do that customers become invested, and they will spend more money and be motivated to tell you exactly how you are doing.

Q: Do companies engage enough in two-way communication with their customers?

PS: The biggest misconception that companies have is that they can rely on analytics and numbers without ever talking to their customers. Why not call 10 customers each morning and ask them how they’re doing? Take advantage of all the people at your disposal who have given you their information.

Q: Is that how you stay in touch?

PS: I just listen as much as I can. I look at what people are doing.  What kind of phone are they using? What kind of apps are they using? There’s a wonderful service I use called Product Hunt, which sends me an email each morning with the best products and services voted on by its members. There are about 15-20 apps and services that are built into my life that I use on a regular basis.

Q: What applications do you find most effective to connect with people?

PS: Facebook is the network where people try too hard, Twitter’s the network where people won’t shut up and LinkedIn’s the network where people seriously need to take off their tie and have a drink. That being said, if you put all three together you get positive benefit from them. For me though, nothing in my life ever precludes me from checking email. Email is first. Email is the killer app. Email will never go away.

Q: Any parting words of wisdom?

PS: At the end of the day, the goal for the people you follow and the people who follow you is best summed up by Hannibal Lecter from Silence of the Lambs: We covet what we see every day.

 

The keynote speaker at Sysomos’ Social and the Customer Intimacy Imperative event on June 17th, Peter Shankman is currently a Principal at Shankman|Honig, a consultancy designed to help corporations, businesses, and retail operations create stellar customer service that resonates in our new “conversation economy,” driving revenue, repeat business, and new customers. An entrepreneur, author, speaker, and worldwide connector who is recognized nationally and globally for radically new ways of thinking about Social Media, PR, Marketing, Advertising, creativity, and just about everything else, Peter is also founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide.

Insights From A Day Of Learning About Community Management

Last week we put up a post that noted that I was attending CM1, a conference for community managers to share and learn from one another. In that post I shared some resources that I thought community managers would find useful and tried to kick off a conversation that other community managers could join in on.

Community

As well, in that post I promised that I would share some of the key insights that I took away from that conference.

True to my word, today I wanted to share a Storify that I put together during that conference.

Below you will find some of the best and insightful tweets that I took from the audience at CM1 during most of the day’s presentations. The Storify is a bit long as I combined the whole day into one story, but if you’re a brand that is focused on engaging with your audience or a community manager looking for some ideas and inspiration, it will definitely be worth the read.

Read the Storify from CM1 below and leave us a comment to let us know what you think about some of the ideas presented or share with us some of your best community management tips.

As well, if you’d like to see the slides from most of the presentations for yourself, you can find them here.

See What Was Said At The Social Intelligence Summit

What happens when you put a bunch of really smart people from some of the world’s top brands in a room together to discuss the future of social media? Well, you get a ton of really great predictions, strategies and ideas.

This is exactly the kinds of things that came out of our Social Intelligence Summit from Las Vegas on Tuesday. We wouldn’t let you miss out on all of this great content, so head over to our blog’s new home to see a Storify recap of the Social Intelligence Summit.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.

Follow the Great Content From Our Social Intelligence Summit Today

Want to kick off your 2014 by hearing  insightful social strategies, trend predictions and perspectives from some of today’s social media leaders? Well, you’re in luck.

Today in Las Vegas we are hosting the Social Intelligence Summit, an invite only event that will feature talks, panels and sessions from marketing leaders from some of the world’s biggest brands. Some of these brands include Twitter, Google Cloud Platform, WCG, Unilever, Visa and more.

Don’t worry if you can’t be there in person, because you can still tune into the conversation happening today between 2-4:45pm PST (5-7:45pm EST) by following the #SocialIntel14 hashtag on Twitter. For more information on the event and the speakers see the full post over on our blog’s new home.

And don’t forget that all full content can now be found on our new home, the Marketwired Social Blog. Bookmark that page to easily find it, or you can subscribe to the new RSS feed by clicking this link and have all future content delivered right to you.