Archive for the ‘Events’ Category

Social Tools Summit 2015 Wrap-Up and Learnings

On Tuesday, May 12 in Boston, 150 practitioners and vendors came together to discuss social media marketing and specifically the tools we all use in our day-to-day work lives.

Social Tools Summit

Companies such as Schneider Electric, AT&T Mobility and agencies discussed frustrations of today’s social marketing realities and swapped stories and tools to enable us all to do our jobs better.

The one-day event was hosted by Neal Schaffer, a friend of Sysomos and a known social media consultant and influencer. The day was a fantastic balance of keynotes, informative panels and smaller group discussions.

Here are three things we learned while attending the Summit:

Too many companies aren’t measuring and re-evaluating their efforts enough

A recurring theme throughout the day is that there’s not enough re-thinking and fresh thought in social activations, both in person and online. Sure we have measurement tools and ways to quantify whether our efforts are paying off, but it’s apparent that many marketing departments are simply re-using the same methods and not critically asking questions to reshape and refine social-led projects and efforts.

The main reason is that marketing folks aren’t talking to one another enough. To me this shows that more conferences and summits such as Social Tools Summit are needed. It’s fantastic to have face to face time with other marketing executives and leaders to swap stories, share learnings and help one another perfect our crafts.

Practical advice is just as important as overarching theories

The organizers of Social Tools Summit had the presenting table set up in an innovative way. At the center was the moderator or key speaker and to his/her left was a panel of VP and C-level executives presenting ideas. To the right of the speaker was a panel of 4 “Trenders”, these were younger practitioners who are on the front lines of social media projects and efforts.

It was refreshing to be able to hear a theory from a senior level person followed by a practical example or tale from the front line. This presentation style was refreshing and very informative.

Measurement is one thing – intelligence is another

At the end of most campaigns, social metrics are gathered along with talking points and other learnings from the project. But too often, social intelligence isn’t applied. As social leaders and communicators, we need to apply a “would we do this again” question to each project to evaluate future efforts. Let’s stop reporting numbers and paint our reports with added context and relevancy back to our core missions. If we’re not doing this, we’re missing the whole point!

Thank you

To Neal and the entire team who put on Social Tools Summit, thank you. It was announced that a second Summit would take place this coming Fall in San Francisco. So if you missed out on the Boston event, be sure to catch it on the West Coast this autumn

5 Takeaways From The PreCommerce Summit You Can Act On Now

W2O's 5th Annual PreCommerce SummitLast week we had the extreme pleasure of sponsoring The W2O Group’s 5th Annual PreCommerce Summit. This is a gathering of some very smart people to talk about what’s driving markets and people today. The event was a whole day of speakers from across a wide variety of industries that had something interesting to teach everyone in the audience. Topics for the day ranged from data across all industires to biases in our minds and workplaces to to the internet of things to telling better stories and even a fun fireside chat with Al Roker.

While everyone that spoke at this event had something interesting to say or teach the crowd, we picked out 5 things that we thought everyone in any industry should learn and can think about. In no particular order, here they are:

Try doing different things” – Mike Marinello, Head of Global Communications, Bloomberg

Mike Marinello’s talk at the PreCommerce Summit was actually about the need to be able to measure everything they do so they can show the value of it. That said though, Marinello said that his company isn’t afraid to try new and different things to attain their goals. When they know exactly what they’re measuring towards, they can try interesting new things because they will know which of them works and which don’t. Not everything is going to work in terms of helping to achieve your goals, but you’ll never know what else will if you’re not willing to at least try new and different things.

Use your data to tell an important story” – Chuck Hemann, Global Analytics Manager, Intel

As the Global Analytics Manager, Chuck Hemann sees a lot of data every day. He knows though that not all of it can be fully used all the time. That’s why he tells his team to pick out the one or two points of data that they think are most important for what the company is trying to achieve and tell that data’s story in a way that everyone will understand. Why is that data important? What does it mean to us right now? What does it mean we should be doing in the future? Data is very important to companies today, but you can sometimes have way to much data. Know what data is important and don’t just show numbers to people, use that data to tell a story and make people understand why it’s so important.

Engage or die” – Ray Kerins, SVP, Head of Communications and Government Relations, Bayer

Ray Kerins works in the world of pharma, which is notorious for having a lot of restrictions around what they can and can’t say. However, in a world where everyone and anyone has a voice, Kerins knows that if him and his team aren’t joining the conversation along with those other voices, whatever they say will be the only thing heard. Kerins talked about how he believes engagement is the way to get your story heard by everyone, especially those talking about you. If you don’t engage with those people that are talking about you then those people will own your compny’s story, not your company. So, engage or die.

Tech isn’t the big disruptor, business models are” – Mike Edelheart, CEO, Pivotcon

Too often we hear “this new app/software is going to change the game.” But how often is that actually the case? During his talk at the PreCommerce Summit, Mike Edelheart was quick to point out that tech can sometimes help to change games, but really it’s the business model behind what the tech is doing that’s the driving factor. Yes, Netflix was a technology, but it was really it’s streaming movies and TV shows anytime anywhere business model that changed the game. Same with Uber. Uber is an app, but it completely changed the business model for how people can get from point A to point B quickly and efficiently. So if you really want your company to be the next big industry disruptor, maybe don’t think about that app you have to build and think about how you can change the way you’re doing business to do it better.

Stop thinking of marketing like war and instead think of it like a garden” – Daina Middleton, Head of Global Business, Twitter

Daina Middleton started her talk by pointing out the fact that a lot of marketing terms are very similar to war terminology. Marketers talk about their stratagies and tactics to get their messages out. But in a world where marketing has turned into cultivating relationships and communities, maybe we need to think of marketing more like a garden. Relationships don’t just happen because you have a good marketing campaign. They happen because you need to put time and effort into slowly gaining trust and then nurturing that so that you can form an actual relationship with people. It’s very much like a garden. Your garden doesn’t grow overnight because you found the best soil or water. It grows over time because you put time and effort into it. Middleton actually has a formula for participation that says Discovery + Engagement + Connection = Participation, which is what makes up a real community. And all of these things take time and effort, but are much more worth it in the long term.

 

These are just a few things that we learned at the 5th Annual PreCommerce Summit, but they are also things that we think every company can start thinking about and act on right now. For a full run down of what every speaker had to say during the PreCommerce Summit, check out the W2O blog.

Can’t Make SXSW? Sysomos & Tickr Have You Covered

It’s that time of year again when thousands of tech, marketing, music and film people head down to Austin, Texas for the giant gathering known as SXSW (that’s South by South West, just in case you didn’t know).

While a lot of people head to Austin for this big event, not everyone can make it. And we feel your pain. We know how badly you want to come down to learn, network, see some great films and hear a ton of music for almost two weeks straight.

Well, we don’t want you to miss out on all the action just because you’re stuck at home. That’s why we’ve teamed up with our friends at Tickr to create the SXSW Social Tracker. This way, you can watch all of the great stuff happening at SXSW that people are talking about in social right from the comfort of… where ever you are.

We’ve used our Sysomos software to track all mentions of SXSW, including some category breakdowns, and fed that data through one of Tickr’s fantastic dashboards so that no one has to miss a thing.

We’ve split this dashboard into two separate pages that you can navigate between on your own to see what’s happening down in Austin.

The first page is Live Conversations. Here you’ll find all the SXSW action streaming up your screen in beautiful bubbles in real-time. As long as someone mentions SXSW (or one of it’s many variations) in social media, we’ll capture it and show it to you.

The Sysomos & Tickr SXSW Social Tracker - Live Conversations

The second page will allow you to really focus in on what you’re interested in at SXSW. On this page you’ll find four boxes of categories that you can change as you see fit. Inside the boxes you’ll see the latest social conversations from SXSW related to the topic you’re interested in. Right below that category’s box you can see levels of conversation around that topic and some of the key words that are driving the conversation for that specific topic. Topics that you can flip back and forth between using the box’s drop-down menu include:

  • Film
  • Music
  • Celebrities
  • Tech
  • Marketing
  • Social
  • Keynotes
  • Food
  • Parties
  • and Transportation

The Sysomos & Tickr SXSW Social Tracker - Trending Topcs

Whether you’re actually at SXSW or somewhere else, you can always know what’s happening in Austin with this live dashboard. Ready to see it?

Click To View The Sysomos & Tickr SXSW Social Tracker

And if you do happen to be in Austin for SXSW, keep an eye out for our Sysomos teammates who will be down there. They’re dying to meet as many people as they can, so stop them on the street and say hi.

Also, keep an eye out for people riding around town on our #SysomosSmart bikes.

Get around SXSW the Sysomos Smart Way

As South by Southwest Interactive starts on Friday, March 13th, thousands of attendees will descend upon Austin, Texas.

Sysomos will be at SXSW meeting with clients, hosting an amazing happy hour on Monday evening and networking with our friends and colleagues in the industry.

Tern-Link-P9

If you’re going to be at SXSW Interactive, we have a special way for you get around Austin. If you’ve ever attended SXSW, you know that taxis are virtually impossible to hail and getting around via car is super frustrating.

So, Sysomos has arranged for a number of bicycles to be made available to attendees of the conference, for free!

That’s right! Because we love you, we want you to ride around on a Tern foldable bike for all of SXSW Interactive. The bike will come with lights, helmet and other Sysomos swag so you can cruise around sunny Austin in style and comfort.

So, to get on the list to possibly get a bike, fill out this entry form and we’ll be in touch if we can facilitate you riding around Austin the Sysomos Smart way.

What Drove Twitter During The Oscars; A Sysomos Report

The Oscars 2015Last week we made a prediction on which film we thought was going to win the Best Picture category at The Oscars over the weekend. We were wrong.

However, if we looked only at Twitter data, we probably would have been right, because Birdman had run away with the conversation on Twitter.

As they say, hindsight is always 20/20. So with clear eyes we’ve created a Sysomos Report looking back at how the evening at The Oscars played out on Twitter.

The first interesting thing that we found was that this year’s Oscars only 8.48 million mentions across social media, which was 39% less than the 2014 Oscars. 99.5% of all of those mentions came from Twitter, which is why we examined Twitter heavily for this report.

Aside from just analyzing the overall theme of The Oscars, we’ve dug deeper into three categories that stood out to our team during the awards. The first is how people were talking about the host. This year’s show was hosted by Neil Patrick Harris and while a lot of people liked him, people seemed to have liked Ellen DeGeneres, who hosted last year, even more. When we compared the two years together we found that NPH was only mentioned in one Oscars related tweet to every 10 that Ellen was mentioned in the previous year. We also looked into who people were tweeting that they’d like to see host next year.

Second, we looked at which of the acceptance speeches was tweeted about the most. Here we found that Patricia Arquette’s acceptance speech for her Best Supporting Actress win in which she spoke about equality for women. This stirred up a lot of talk from the Twitter world, some good and some bad, but was by far the most tweeted about speech.

Lastly, we looked at the #AskHerMore hashtag, which was being used to imply that women have a lot more to talk about than just who they’re wearing as they walk down the red carpet and that reporters covering it should care more. While this hashtag was actually started in 2014, our report finds that 59% of the total times the hashtag has been tweeted was done on Sunday night.

Take a look at the full Sysomos report below:

Sysomos Reports: A Twitter Breakdown of The 2015 Grammys

The GrammysSunday night was one of the biggest nights for music of the year, the 57th Annual Grammy Awards.

The Grammys are always a big event as people tune in to watch their favourite artists perform, see if their favourite artists win awards for their music and, of course, to see what all the celebrities are wearing as they walk down the red carpet.

As like every award show these days, people also love to tweet along as they watch everything play out live on TV. This year, tweets around the Grammys surpassed 10.8 million. That’s a 28% increase in tweets compared to the 2014 Grammys.

Our Sysomos Reports team saw all this action and took a deeper dive into those more than 10.8 million tweets to see what all the action was about. We found that tweets seemed to fall mostly into three categories, which our team then explored in depth; overall Grammy tweets, tweets about nominated artists and tweets about who was the best and worst dressed at the awards. We then put together a report to share our findings around each of these categories to share with you.

In the Sysomos Report below you’ll find information like:

  • Re-tweets accounted for 64% of Twitter content, while 33% were regular tweets and 3% were replies
  • Online activity peaked at 11 PM, when Sam Smith won the Record of the Year award
  • The live performances during the award show generated over 326K mentions and were the most popular theme of the night as well as the key driver of positive conversations (33% of the overall positive content)
  • Winners of the award categories we examined were generally the most tweeted about predictions, except for the album of the year category (which apparently Kanye West didn’t agree with either)
  • People thought that Taylor Swift was the best dressed of the evening while they also thought that Madonna was the worst dressed

Take a look at the full Sysomos Report below:

A Social Media Wrap-Up of Super Bowl XLIX

Super Bowl XLIXThe big game has ended and the world knows that the New England Patriots are now the official Super Bowl XLIX champions (which we actually predicted this would happen last week).

Millions of people around the globe tuned in on Sunday night to watch the very exciting game (and some did for the commercials and the half-time show). But not only were people tuning in on their TV’s, they were also tuning in though social media to see what others were saying about the event and chime in themselves. The Super Bowl has become one of the largest events that people collectively talk through social media about (especially in North America).

Our fantastic Sysomos Reports team was also tuned into the Super Bowl action on social media and recorded everything that they were seeing. The result is a great report on the social media activity that you can view below.

For this report, our team focused on the events of the game and the half-time show, but left out the commercials (which have already been wrapped up many times over across the web).

Some of the highlights you can find in our report include:

  • Super Bowl XLIX, the halftime show and the two competing teams generated a total of 16.7 million tweets on February 1
  • This is about 8% lower compared to the number of tweets accumulated during the Super Bowl XLVIII on February 2, 2014
  • 56% of all tweets this year were retweeted posts, while 41% were original user tweets
  • The social battle between the New England Patriots and the Seattle Seahawks ended with a close win for the Patriots by 14,000 tweets; The quarterbacks’ share of voice was split in 82% for Tom Brady and 18% for Russell Wilson
  • Focusing on two of the more notable issues this year, the brawl that occurred during the last moments of the game (43,574 tweets) was a more dominant topic compared to mentions about the #deflategate issue (32,545 tweets)
  • Sentiment of tweets about the Super Bowl this year was generally favorable, with 58% of all posts (excluding neutral content) being positive
  • Mentions about the Halftime Show were close to 3 million tweets; Katy Perry appeared in 39% of all halftime mentions, compared to 2% for Lenny Kravitz and 8% for Missy Elliott
  • In comparison, Bruno Mars and his SBXLVIII Halftime Show surfaced in 580,700 tweets on February 2, 2014
  • Viewers’ sentiment about the Halftime Show was quite favorable, with 55% of conversations being positive

Take a look at the full report below and let us know what you think stands out the most to you in the comments:

A Season Of Social To Predict A Super Bowl Champion

Super Bowl XLIXThis weekend is Super Bowl XLIX. The New England Patriots are squaring off against the Seattle Seahawks to find out which NFL team reigns supreme this year.

As we do with other sports, we thought it would be fun to take a look at the social media buzz around each of the teams using MAP, our social media monitoring and analytics software, over the course of their season. Usually we would look at the buzz around the teams from the start of the season up until today. However, due a little controversy surrounding one of the playoff games from this season (you may have heard of something called “deflategate” going around) we thought that one team would for sure get an unfair advantage in terms of mention volume, while the other team would get one because of the negativity around their opponent. So, for the analysis below we only looked at the regular NFL season which ran between September 4 to December 28, 2014.

We searched for both teams names, nicknames and Twitter handles over the course of the season and found a staggering difference in the amount of social conversations around each team. In terms of overall mentions, the Patriots were in 7,177,831 social conversations over the season. The Seahawks, however, were only part of 4,285,927 social conversations.

Sysomos MAP - Compare Overall Mentions

Even when we broke it down to look at the mentions over individual channels, the Patriots always came out on top. The Seahawks got beat out in mentions across blogs, online news, forums and tweets.

Sysomos MAP - Compare By Source

It becomes more evident when we look at the mentions of both teams plotted out over time. A look at our popularity chart gives a good visualization of just how much more the Patriots were talked about than the Seahawks. Especially on game days, which are all the spikes in conversation you see below.

Sysomos MAP - Comparison Popularity Chart

When we pulled up the sentiment around the two Super Bowl combatants we once again found that the Seahawks had come up short compared to the Patriots. The talk around the Seahawks was only 27% positive while also being 30% negative. In the meantime, the talk around the Patriots was 47% positive and only 19% negative.

Sysomos MAP - Sentiment Comparison

If social media talk could predict a Super Bowl winner, it’s probably safe to say that New England Patriots are guaranteed a win on Sunday. However, fan popularity doesn’t win games, so we’ll just have to wait and see what happens. Who do you think’s going to win?

Just for fun, we also wanted to compare the two teams on Twitter to see how the stats swayed so far in  the Patriots favour since Twitter saw the most action. When we compared the fan bases of the two teams we found something interesting about the loyalty of football fans. The Seahawks have 797,000 followers while the Patriots have 1.1 million and out of all those fans, only 9.7 of them overlap. When people have a team, they only care about what’s going on with that team.

Sysomos MAP - Twitter Follower Comparison

While that’s not a huge revolution, it does also help to explain this next piece of data we found that probably explains how the Patriots got so far ahead.

When we compared where people were tweeting about the Patriots and the Seahawks from, we found that New England has a very spread out fan base, while Seattle’s is more local. Looking at the states where mentions of the teams were coming from, you can see that Seahawk tweets were coming the most from Washington State, which makes sense. But when you look at where mentions of the Patriots were coming from, Massachusetts only makes up some of the tweets, while their “other” bar on the chart is through the roof, meaning that Patriots have fans spread out much more across the US than the Seahawks did.

Sysomos MAP - US States Tweets Comparison

So, in case you missed it above, the Patriots are obviously a more popular team. But again, popularity doesn’t necessarily win Super Bowls…

Community Manager Appreciation Day (#CMAD) 2015 Social Media Summary Report

Sysomos MAP - Geo Location Heat Map of Community Manager Appreciation Day Tweets

Did you hug a community manager on Monday? Even virtually?

If you did, you weren’t alone.

This Monday was the 5th annual Community Manager Appreciation Day. A day to celebrate the tireless people that work hard (probably harder than you think) to make sure that their brand’s communities and audiences are constantly informed, entertained and engaged. And celebrated they were.

We had the fine folks on the Sysomos Reports team take a look at the social media activity around Community Manager Appreciation Day and wanted to share their results with you.

Some of the highlights you’ll see in the report include:

  • Community Manager Appreciation Day and the #CMAD hashtag were used over 18,000 times
  • Over 17,000 of those mentions came from Twitter
  • All of those tweets had an potential reach of 154 million eyeballs
  • Community Manager Appreciation Day was celebrated across all 7 continents
  • And this was the most retweeted tweet about Community Manager Appreciation Day:

 

 

Check out the whole report for yourself here:

We want to hear about your Community Manager Appreciation Day in the comments. Did you thank a community manager for their hard work? Who was it? Are you a community manager that got an awesome surprise on Monday? What was it? Let us know below.
BONUS: I took part in the 24 hours of community management panels that happened on Community Manager Appreciation Day with a panel on “community management services,” and if you missed it (because it was at 5amEST) you can see the recording on the My Community Manager YouTube page.

Interesting Moments Beat Out Actual Awards At The 72nd Golden Globes [Infographics]

72nd Annual Golden GlobesLast Sunday night we started our way into “Awards Season” for 2015 with the airing of the 72nd annual Golden Globes.

As is the new norm, award shows generate a large audience interested in seeing their favourite celebrities and how their favourite TV shows and movies fare, but also those who want to be part of the global conversation around a large event through social media.

A lot of people are taking notice of this phenomenon and are interested in seeing how the social conversation around events like this play out. Especially when it’s compared to what is actually happening at the events and who is taking home the awards.

Our friends over at Way To Blue, a global digital communications agency, were keeping an eye on what was happening at the Golden Globes and on the social media activity around it. Using Sysomos to analyze the social media action and compare it to what was happening at the awards, Way To Blue put together two great infographics that we wanted to share you with you all today.

The team at Way To Blue broke down the Golden Globes into two categories; TV shows and movies, and produced an infographic around each.

The team started by looking at the movies and film actors that were up for nomination at 2015 Golden Globes. Some interesting things to note from their findings was that in most cases, the winner of a category also managed to garner the largest amount of social media chatter during the Golden Globes. However, there were a few anomalies that cause this to not always be the case.

Michael Keaton won the award for Best Actor in a Comedy Film for his part in Birdman. Keaton gave a moving speech while accepting his award and it caused mentions of his film Birdman to spike to a greater level than the movie that beat it for Best Comedy, The Grand Budapest Hotel.

Another actor who stole the spotlight was Benedict Cumberbatch. Cumberbatch was up for Best Actor in a Drama Film, but lost to Eddie Redmayne. However, Cumberbatch was caught photobombing others at the awards show, which people are now dubbing “The CumberBomb.” Being caught doing this led the actor to be mentioned more through social media than anyone else in the Best Actor in a Drama category, but also stole the evening as being the most mentioned event from the entire show.

Way To Blue - Golden Globes Social Media Analysis for Films [infographic]

 

Way To Blue also produced a separate infographic around the television awards side of the Golden Globes. Again, most of their findings found that social media chatter largely mirrored the winners of the evening in terms of actors or what films were being mentioned the most. However, there were a few exceptions to the rule again.

The most notable difference in television categories came from the Best Drama Television Series category. At the Golden Globes, The Affair took home the award, but it’s competitor House of Cards saw more social media talk around it as after it’s lead actor, Kevin Spacey, took the award for Best Actor in a Drama series got followed by a network commercial for season 3 of the show. House of Cards is wildly popular and the announcement of the new season had fans excited and talking about it.

Way To Blue - Golden Globes Social Media Analysis for TV [infographic]

The anomalies in what was being talked about compared to the actual winners at the 72nd Golden Globes shows that while the awards and their winners are a very important to the audience trying to be involved from where ever they are though social media, but interesting moments are still the attention grabbers. You don’t always have to come out on top to produce the attention that you want.