Events « Sysomos Blog

Archive for the ‘Events’ Category

Who Won the World Cup Sponsors Title?

With the 2010 World Cup now complete after three weeks of excitement, Spain now rules the soccer (football?) world.

But what about the other action involving global superstars?

We’re talking about the major sponsors who happily paid FIFA to be associated with what has become a global event that arguably rivals the Olympic Games? Which sponsor benefited the most from its involvement with the World Cup?

To get a handle who prevailed within the blogging landscape, we used MAP (our flagship analytics service) to compare activity between FIFA’s sponsorship “partners” – Sony, Visa, Hyundai, Kia, Emirates, Coca-Cola and Adidas.

Using the query “company name” AND “World Cup”, the winner by a wide margin was Adidas, which captured 42.2% of total blog activity. Sony was second with 20.2%, while Coca-Cola was third with 12.2%

In terms of sentiment, Hyundai attracted the most positive sentiment (69%), while Visa had the most negative sentiment (20%).

Hyundai seems to have benefited from its association with the Hyundai Best Young Player Award, which was won by 20-year-old German striker, Thomas Muller. Muller also won the adidas Golden Boot as the World Cup’s top scorer.

Hyundai also attracted a lot of attention for its television commercials, including this one:

By Mark Evans - July 13th, 2010 - 2 Comments »
Tags: adidas, fifa, soccer, sponsors, world cup
Posted in Events

Sysomos, Now a Marketwire Company

A hallway discussion in 2005 led to the creation of Sysomos. Today, we are excited to announce that Marketwire Inc. has acquired Sysomos. Marketwire is a dominant leader in press release and content distribution, and workflow solutions for public relations, investor relations, journalists and communication professionals.

We started working on several social media analysis problems as a challenging research project in 2005. A lot has changed since then.

Today, Sysomos is a profitable business. We operate the most advanced social media monitoring and analytics platform, collecting and processing more than a billion new online conversations a month. We have two very successful products in our portfolio: MAP and Heartbeat.

Thousands of brands around the globe are using analytics from the Sysomos platform. The list includes boutique and international agencies, mid-sized companies and some of the world’s biggest brands such as Microsoft, Procter & Gamble, Coca-Cola, Disney and Shell.

Most important, we have been fortunate to build a team that consists of some of the most talented and dedicated individuals, bringing together innovation, technical leadership and superior customer service. As a very important milestone in our corporate evolution, we are now part of the much larger Marketwire family.

As the communications industry moves forward, the union between Marketwire and Sysomos makes perfect sense. Our common goal is a customer-centric approach to apply technology to meet the challenges of communicating in an ever-changing environment. Together, we will bridge the established world of communications services and the rapidly changing social media landscape.

Marketwire’s products and services will integrate social intelligence from the Sysomos platform to provide public relations and investor relations professionals, marketers and advertisers with better tools for their business needs. New products are in development to holistically address the needs of modern communications professionals. The integrated platform will have emphasis on ROI and measurable results to drive value.

Together, we are set to become the global leader in the communications industry. Continue reading the complete press release.

Nick Koudas & Nilesh Bansal
Sysomos Co-founders

Frequently Asked Questions

Q: I am a Sysomos user, how does this affect me?
A: If you are using any of our services (MAP, Heartbeat and Audience), you will continue to have access to them, along with the great support and superior customer service. Nothing changes except you now have access to resources and expertise of a much larger company.

Q: How does the acquisition affect enhancements to the Sysomos platform and new products?
A: We will continue to frequently release new product features and updates frequently. All three products – MAP, Heartbeat and Audience – will continue to evolve. Our engineering team is already working to develop more to meet your needs.

Q: What brings Sysomos and Marketwire together?
A: There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.

Q: Who will be leading the team?
A: The two founders of Sysomos, Nick Koudas and Nilesh Bansal, will continue to lead the Sysomos division of Marketwire as President and CTO respectively, along with Michael Nowlan, Chief Executive of Marketwire.

Q: How do I get access to your products?
A: That’s simple; just contact our sales team at sales@sysomos.com, and we will send you all the details and pricing.

By admin - July 6th, 2010 - 16 Comments »
Tags: MAP, marketwire, Social Media, social media analytics, sysomos
Posted in Announcements, Customers, Events, Social Media, Technology, Tips & Help

Looking At Sentiment of the Upcoming G20

This weekend the G20 descends on Sysomos’ hometown of Toronto in Canada. For those of you unfamiliar with the G20, it’s a meeting between finance ministers, central bank governors and heads of government from 20 of the worlds leading economies to discuss financial markets and world economics.

The event is causing quite a stir here in our own backyard with everyone preparing for heightened security all around Toronto this weekend, but we thought it would be interesting to see what the rest of the online world thinks of this meeting of nations. So, using our social media monitoring and analytics platform we took a look at what the world was saying about the G20 in the month leading up to the giant summit.

While we at Sysomos are hearing a lot of chatter just from our real life neighbors, we can see that it’s not only us Torontonians, but people all over the world that are talking about the G20.

It also appears that the world seems to have a positive outlook on the meeting with an overall favourable rating of 76%.

Although, while everyone around the world seems to be talking about the G20, there appears to be a discrepancy in sentiment between the blogosphere and the Twitter community.

The blogosphere seems to be looking positively towards the summit with an overall 78% favourable rating. Only 22% of what’s being said is negative.

Meanwhile on Twitter a different picture is being painted. Only 2.9% of tweets are positively talking about the G20, while 7.2% are coming from a negative perspective. However, if we take a closer look, it appears that the majority of these negative tweets are coming from people in the Toronto area whose lives are actually being affected and disrupted by the G20 coming to town. Some of these tweets read as follows:

With the G20 poised to start tomorrow, it will be interesting to look back next week and see how the sentiment changes. Check back next week and we will update these numbers and compare.

By sheldon - June 25th, 2010 - 2 Comments »
Posted in Events, Samples, Social Media, Technology

Sysomos Integrates Facebook’s New Graph API

Among the developments to come out of Facebook’s F8 Conference yesterday was that Facebook’s new Graph API now makes it possible to search for all public data while removing restrictions on developers storing data - a major step forward for a platform that has been tightly controlled and protected.

As Facebook announced these updates, Sysomos’ engineers were been busy integrating the new Graph API into our social media platform. As a result, it will now be possible to use Sysomos’ products to do searches for public posts on Facebook. This makes Sysomos the first social media analytics company to offer Facebook public status updates.

Given the size of the Facebook community, the change in the API and the availability of all this public data will be a huge boom for marketers looking for more information and intelligence of what consumers are thinking and talking about.

The ability to find information about and analyze Facebook Fan Pages has been available within our platform for a few months. MAP, our social media analytics service, lets users search for public discussions happening on groups and Fan pages.

As well, these private Facebook communities have been brought into our social media monitoring service, Heartbeat.

With this change in Facebook’s developer platform, Sysomos MAP can now be used to search for “status updates” posted by Facebook users. All of our analytics capabilities, including our BuzzGraph and Key Conversations can now be used with this new Facebook data. Sentiment, using our specialized sentiment-engine for short text, is also available on this data.

Sysomos’ ability to quickly capitalize on Facebook’s API is another illustration of our innovation and the flexibility of our leading-edge platform.

“We are strongly committed to innovation, R&D and maintaining our comprehensive coverage of the entire social media universe”, said Nick Koudas, Sysomos’ co-founder and CEO.

By Mark Evans - April 22nd, 2010 - 10 Comments »
Tags: facebook, Graph API, heartbeat, MAP, sysomos
Posted in Events, Technology

What’s the Buzz at SXSW?

For anyone in the technology world, the South by Southwest conference (aka SXSW) in Austin, Tex. is the place to be. It’s a combination of conference, exhibition, networking and a break from winter – sort of like March Break for geeks.

The buzz going into SXSW was all about location-based services such as Foursquare and Gowalla. Given their growing popularity, these services were expected to take centre stage as the digitally-savvy attendees happily climbed on the bandwagon – much like they pushed Twitter into the mainstream in 2008 after enthusiastically embracing it at the SXSW conference.

With the first three days of SXSW conference completed, what’s the buzz so far? To get a snapshot of what’s happening, we used Sysomos MAP to put the spotlight on the biggest conversations.

Not surprisingly, “Austin” is the most active keyword with a strong association to “sxswi” (the interactive part of SXSW, which also showcases music and film).

As expected, Foursquare and Gowalla are also attracting some good buzz. But perhaps the most interesting “buzz” from SXSW is “gmail”.

Todd Jackson, a product manager from Google, said during a panel that Google made a mistake by launching its new social network, Google Buzz, too aggressively. Another Google employee, Jonathan Perlow, also said Google is fixing some issues that have slowed GMail’s performance.

More: If you’re at SXSW and looking for a tool to jump-start your visit to Austin, check out FourWhere.com, a new service that combines Foursquare’s content and data with the Google Maps API. FourWhere, which was build by Sysomos, is a user-friendly way to discover content from Foursquare such as restaurants and cafes.

By Mark Evans - March 15th, 2010 - No Comments »
Tags: austin, foursquare, fourwhere, gmail, sxsw
Posted in Events

The Olympics’ Social Media Stars

The Vancouver Winter Olympics ended Sunday, and by all accounts, it was a huge success from beginning to end.

Within the social media landscape, the Vancouver Olympics had a 91% positive sentiment rating according to Sysomos MAP, while attracting four million tweets and 300,000 blog posts.

Given the terrific performances by the more than 2,600 athletes, we wanted to focus on some of the high-profile medal winners to see how much social media attention they attracted.

Using Sysomos MAP, we did a query using the athlete’s name and olympics OR olympic OR vancouver OR games. We then looked at overall sentiment and the number of tweets.

In terms of sentiment, Canadian Ashleigh McIvor had the most positive sentiment (67%). McIvor, above left, won the gold medal in the women’s ski cross, while her model-like looks attracted a lot of attention.

Another Canadian, Alex Bilodeau, had the second-highest positive sentiment (63%). Bilodeau won the men’s mogul event, making him the first Canadian to take home a gold medal in Canada. During the Olympics in Montreal (1976) and Calgary (1988), Canada was only able to win silver medals.

U.S. snowboarder Shaun White was the Twitter “star” with 27,896 tweets during the Olympics, nearly double the 14,333 tweets that mentioned U.S. alpine racer Lindsey Vonn. White, an international superstar, defended his Olympic halfpipe title with a near-perfect performance.

One of the most surprising things was the lack of attention paid to Norwegian curler Thomas Ulsrud, whose team attracted a huge amount of attention for their colorful checkered pants. While Ulsrud attracted only 33 tweets, a Facebook Page – The Norwegian Olympic Curling Team’s Pants – now has more than 580,000 fans.

By Mark Evans - March 1st, 2010 - 1 Comment »
Tags: ashleigh mcivor, MAP, olympics, sysomos, twitter, vancouver
Posted in Events, Social Media

Archive for the ‘Events’ Category

Who Won the World Cup Sponsors Title?

Sysomos Integrates Facebook’s New Graph API

What’s the Buzz at SXSW?

About Sysomos Blog

Browse by

Archives

Twitter