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Sysomos Does Social Media Week

Next week is Social Media Week and Sysomos is very proud to be involved once again. We will be providing social media monitoring and analytics to the Social Media Week global team to assist them in following and tacking all the social media activity during this exciting week. On top of this, we have been providing blog posts examining social media in each of the 12 official cities as a lead up to the big week. During Social Media Week you’ll also be able to catch me doing daily posts on their global blog that will dive into some of the social media activity for each day.

While you can catch me online doing the daily blog posts, we’d also love the chance to meet some of you in person. We’re taking part in several events in each of Social Media Week’s host cities in North America; Vancouver, Chicago and Los Angeles. The following is a little bit of information about each of our events.

Vancouver

Social Media Week Vancouver’s Kick-Off Soiree

When: Monday, September 19 at 5:30 PM – 12:00 AM

Where: Ceilis Irish Pub and Restaurant (670 Smithe St)

Details: Start Social Media Week Vancouver right by coming out to celebrate it’s start with us!

Chicago

Sysomos and WOMMA Tweet-Up

When: Thursday, September 22 at 5:30 PM – 7:30 PM

Where: The Bull and The Bear (431 N. Wells)

Details: After a day of absorbing as much social media information as your mind can take, why not share what you’ve learned at this exciting event hosted by Sysomos and WOMMA. Relax, unwind, network and share great conversation – personal, social and otherwise – with our special guests.

Los Angeles

Social Media Breakfast: Social Media Monitoring and Measurement: Understand How To Turn Data Into Business Insights

When: Wednesday, September 21 at 7:30AM

Where: Coupa Cafe (419 North Canon Drive, Beverly Hills)

Details: Guest speaker Natalie Petouhoff will discuss SM Measurement and incorporate Sysomos.

With Social Media and Digital Communications becoming part of how business gets done, businesses are wondering how should they use social media to enhance their business. When social media first started, companies reacted by putting up Facebook pages, signing up for a Twitter handle and adding a blog to their website and other basic social/digital interactions. Now the game has gotten far more complicated. Without a lot of knowledge or framework around how to make sense of all the social media and digital interactions, professionals from all walks of life—PR, Marketing, Customer Service, Production Development, Engineering, etc… want to know, “How does social media affect my business? This session will use real-life case studies to illustrate with examples so you’ll leave with tools, tips, strategy and tactical capabilities to monitor and measure the success of your social media and digital communication programs. We’ll cover the how’s, the what’s and the why’s to social media monitoring and measurement:

Monitoring: What to monitor and why. Who and what to monitor. Where to find the audiences to monitor. Understanding what your audiences want and care about. What free social media monitoring tools to use. What paid social media monitoring tools to use. How to set-up social media monitoring searches to make sure you get what you need.

Measure: Once you have the data, how to turn it into business value. Secrets to taking data and turning it into insights. What metrics, key performance indicators (KPIs) and measurements you need. How to connect metrics, formulas and calculations. Social media ROI calculations, models and methodologies to show business value.

If you’re going to be in any of these three cities, please come out to meet some of our team, meet other social media enthusiasts and have a great time. We hope to see you there, but please don’t forget to register for the events to ensure you get in.

Also, watch out for our daily blog posts on the Social Media Week Global Blog.

We wish everyone in each of the 12 hosts cities and those that will be watching the action from around the world a happy Social Media Week!

By Sheldon Levine - September 15th, 2011 - No Comments »
Tags: Chicago, Los Angeles, Social Media Week, sysomos, vancouver
Posted in Announcements, Events, Social Media

10 Years Later: How 9/11 Was Remembered Through Social Media

Yesterday marked the 10th anniversary of the day we have all come to know as 9/11. On September 11th, 2001, the United States were attacked by way of suicide bombers that left many Americans dead and even more scared for what will come next. I’m sure everyone around the world will remember where they were that day when they first heard the news. I know that even though I was in Canada I will always remember exactly how I first found out.

I was in my second week of my first year of college. I had just finished my first class for the morning and went straight to the room my second class was in. 30 of us sat in the room and waited for the teacher. The class should have started 10 minutes ago and our teacher was nowhere to be found. We were starting to get restless and thinking of taking off and just calling it an early lunch break when the classroom door flies open. Our teacher pops her head into the room and says, “Class is canceled. The United States is under attack.” Then she slammed the door just as quickly as she’d opened it and was gone. We all sat there in bewilderment saying “Did she just say the US was being attacked?” After a minute of gaining our composure a few of us decided to to try and find out what she was talking about. We went down to my car in the school’s parking lot and turned on a radio to find that every channel was telling the same story. We heard about how the first plane had flown into the World Trade Center, people in New York and around the United States were panicking and no one knew what was going to happen next. We sat in the parking lot listening to the radio for the next 45 minutes or so listening to reporters trying their best to tell a story of what was going on while also trying to keep their composure. Eventually, we decided that it would be best to leave school for the day and I went back to my neighborhood and spent the day watching reports on TV with some of my other friends that had left their schools and places of work for the day. There was a mix of emotions of fear, not understanding and hope for our friends and family that were close to the tragedies.

Yesterday, as I kept my eye on social media for people talking about 9/11 I found a lot of similar stories. People yesterday were using social media to remember where they were that day, the people they lost, the heroes that emerged and any and every other memory of that fateful day. I used our MAP system to see just how much and what kind of talk was going on yesterday as others remembered. I’m going to try to stay away from analyzing this data too much today and rather just present some of the things I found. The information tells it’s own story and I’m sure that everyone can relate their own story to some of the information below.

In the middle of the day yesterday I did a quick scan to see just how much talk about 9/11 had already been taking place. At 4:15pm(EST) I found 27,314 blog posts, 33,918 online news articles, 14,729 forum posts and 903,064 tweets talking about 9/11 already.

By this morning, I went back to look at all of the activity from yesterday and found a total of 77,283 blog posts, 64,153 online news articles, 59,431 forum posts and 1.6 million tweets talking about the 10th anniversary of 9/11.

I trended the mentions of September 11th out over the past week so we could see how the day was being talked about. We can see that there was talk about the upcoming anniversary all week. The closer we got to the day the more the talk rose. Once yesterday hit the number of mentions really peaked as people took to social media to share their stories, memories, mournings and thoughts of hope for the future.

I next looked at a chart that combines all the mediums our system covers to show us where the talk was coming from. Not surprising is that 67.4% of the overall conversations were coming from United States. We can also see that there was significant talk from some countries with close ties to the US, such as Canada (4.3%) and the UK (5.6%).

The pie chart above gives us a good sense of where talk was coming from, but it doesn’t do the data the justice that it deserves. To that end, I thought I’d show on an actual map where the 1.6 milion tweets about 9/11 were coming from. Below we can see that the largest concentration of tweets is in the United States, but we can also see where people all over the world were tweeting their thoughts on the 10th anniversary of this tragedy.

I next pulled up some of our text analytic tools to dive deeper into what people were saying yesterday. It’s interesting to see the difference in the words I found between our buzzgraph and wordcloud. Below is the buzzgrpah. It shows us the words most being used in conjunction to our search terms and too each other. It seems that as people were talking about their memories of that day 10 years ago, they were retelling the story of what happened from their personal perspective. That’s why we see words like “10th” and “anniversary,” but also words like “attacked,” “hijacker” and “tower.”

However, in the wordcloud we see words that were being used the most yesterday. Here we find a different set of words that are more highlighting the thoughts and wishes for those honored by memory. Here we find words like “memorial” and “remember” for the “life” and “lives” of “victims.” As I said, I don’t want to analyze what was being said as much, but have a look below and you can see a more celebratory tone for the memories.

Lastly, I decided to take some screen shots of a few of the conversations that were happening yesterday in social media. While the screen shots may not do the overall conversation any real justice, it gives you a good idea of things people were discussing. In blogs and news we see people telling the stories of what they went through 10 years ago and the comemorative events that were happening yesterday. Meanwhile on Twitter we can see that people were sending out their well wishes to anyone that was affected by that fateful day.

BLOGS

TWITTER

ONLINE NEWS

That’s what I observed yesterday in the social media realm. We’d love to hear your story as well. Did you use social media yesterday to commemorate the 10th anniversary of this tragedy? If so, how?

By Sheldon Levine - September 12th, 2011 - 1 Comment »
Tags: 9/11, analytics, MAP, September 11th, Social Media, sysomos
Posted in Events, Samples, Social Media

Lots of Positive Buzz About Microsoft-Skype Deal

After months of rumors about Skype’s future, Microsoft emerged yesterday as the winning suitor with an $8.5-billion takeover offer. It was a deal that had the mainstream and social media channel abuzz yesterday as reporters, bloggers, analysts and tech watchers chatted about what the deal meant to Microsoft and Skype.

To get a better sense of the amount of activity and the overall sentiment, we used Sysomos MAP to do a quick query: “Microsoft” AND “Skype” over the past two days, which takes into account the mounting speculation the night before the deal was confirmed and the subsequent activity afterward.

Not surprisingly, there has been a flurry of activity over the past two days – 10,351 blog posts, 13,637 news articles and 120,472 tweets. To provide some context from April 8 to May 8 (the month before news of the deal started to trickle out), there were 6,662 blog posts, 2,674 news articles and 634 tweets that mentioned Microsoft and Skype.

Overall, the coverage was overwhelmingly positive with 93% of all activity being positive or neutral, while only 7% was negative.

Within the BuzzGraph, which shows the most active keywords, the leading keyword was “8.5″ (the $8.5-billion that Microsoft) is paying for Skype. There were strong links to “Ballmer” (Microsoft CEO Steve Ballmer), “VOIP” and “billion”. It is surprising to see a relatively weak connection between “8.5″ and “Facebook” given Facebook was seen a potential buyer of Skype.

It was interesting to see some activity around “aQuantive”, which was the last major acquisition made by Microsoft. Microsoft paid $6-billion for the advertising and media company in 2007 after losing out on DoubleClick to Google.

The Microsoft-Skype deal was also a global blogosphere conversation with 21.4% happening in the U.S., 11.7% in the U.K., 9.9% in Italy, 7.6% in Germany and 4.4% in France.

By Mark Evans - May 11th, 2011 - No Comments »
Tags: microsoft, skype, sysomos map, voip
Posted in Events, Social Media

Bin Laden vs The Royals

It’s been a busy week for news, but more importantly, all that news has sparked even more talk in the social media realm. Last week I blogged about the royal wedding and all the talk online that was leading up to the big day. Then, on Sunday a huge story broke about the death of Osama Bin Laden and again I blogged about all the online talk surrounding that. What’s really interesting is that while there was a lot of talk about both stories, one gathered speed as it approached over time, while the other came out of no where and just took off. Let me show you what I mean by using MAP, our social media monitoring and analytics platform.

A look at the past six months across Twitter, blogs, forums and news comparing both topics shows that talk about the royal wedding was ongoing, but saw most of it’s talk come in the days leading up to the nuptials (and right after the “I do’s”). To contrast that, talk about Bin Laden was almost flat for the past six months until the huge spike it saw when the news of his death was announced on Sunday night.

However, when I broke those same stats down into a share of voice pie chart, we can actually see that while talk about the royal wedding was happening for six months, the news of Bin Ladens death managed to overshadow it in a much shorter time.

The news about Bin Laden overpowered the talk of the royal weddings in almost all mediums. The one place I saw a difference was in blogs. A look back to my post last week about the royal wedding showed that it was a continuing topic from the time the engagement was announced until the wedding and blog posts about Bin Laden couldn’t overtake that in such a short amount of time. However, all the news articles, forum posts and millions of tweets about Bin Laden’s death helped to propel it when we looked at over all media. In blogs, the breakdown was 53.5% of the conversation about the royal wedding and only 46.4% for Bin Laden.

Next I decided to look at just the past week. The chart starts the day before the royal wedding, when a lot of the anticipation talk was happening, and goes until May 4th. What’s interesting to note here is how there was a lot of talk about the royal wedding, but it almost completely drops off as soon as people started talking about Bin Ladens death.

When I broke this one down to see the actual share of voice, we can see just how much news about Bin Laden’s death has overshadowed the royal wedding. In the past week, despite it’s head start, the royal wedding only accounted for 27% of online conversation while talk of Bin Laden made up the other 73%.

Lastly, I wanted to compare just who was talking about each of these hot topics. A look at where blog talk was coming from reveals no real surprises. There was an almost even split between bloggers from the US and the UK talking about the wedding, while the US was of course more vested than anyone in talk about Bin Laden’s death.

A look at age demographics reveals some interesting things. First is that younger people (20 and under) seemed to have a lot of interest in the royal wedding while the 51+ crowd did not (or at least they weren’t blogging about it). When we look at blogs about Bin Laden’s death we can see that the 21-35 crowd was doing the most blogging, but the 51+ crowd seemed to be blogging about this topic a lot as well.

Lastly, I broke out our new Twitter gender determination feature to see who was Tweeting about each event. 56% of the tweets we found about the royal wedding came from women, while men seemed to tweet more about Bin Laden (coming in at 64%).

Royal Wedding Tweets:

Tweets About Bin Laden’s Death:

Comparing these two events turned out to be quite interesting. While the royal wedding was known about and talked about for months in advance, we can see that a breaking news story that interested the entire world gained much more talk in a much shorter period of time.

If Prince William and Kate Middleton decided to elope, would we have seen similar spikes in talk rather than how it played out over months?

By Sheldon Levine - May 5th, 2011 - No Comments »
Tags: analytics, comparison, MAP, Osama Bin Laden, royal wedding, Social Media, sysomos
Posted in Events, Samples, Social Media

A Quick Look at Canada’s Federal Election Through Social Media

The following post has been contributed by Nygel Weishar.

Yesterday I had the privilege of working on a virtual team with Mark Blevis (@markblevis), Ellis Westwood (@elliswestwood), and Stephanie Brooks (@stephbrooks_) where we conducted some comprehensive analysis regarding social media traffic on the 41^st Canadian Federal Election (#elxn41). Down here in Toronto, command central was nothing short of an apartment, two laptops, and a flurry of notes. Up in Ottawa my accomplices were working out of the Canadian Press headquarters.

Throughout the afternoon we collaborated, generating real time reports, and furthermore refining our criteria for what we would define as legitimate election conversation (as anyone who’s conducted SM monitoring knows: clean data is imperative). That being said, we’re currently swimming in data and are just trying to remain calm regarding all the fun we’re going to have pulling it apart. So for today, I’ll present some high level stats with the promise that there is more juicy stuff to come.

In terms of election conversation volume, we saw a pretty consistent Conservative majority hovering around the high 30% range all day. A steady second place was held by the NDP with a volume hold of about 33%. Liberals at 16% while the BLQ and GPC frequently traded somewhere between 5-8%.

Come the end of the day (when riding announcements were becoming final), we saw a pick up in BLQ and Liberal chatter, which unfortunately for them was due to their poor performance at the ballots. Below we have the overall day’s share of voice distribution for the five main parties in the election.

Now the really interesting part is when you compare the overall volume of conversation to the reported election outcome numbers coming in from CBC.ca. Further analysis needs to be done, but in this case it seems that the overall volume of conversation may have been pointing to the popular vote outcome. Food for thought…

When we looked at the tone of the conversation regarding positive/negative sentiment, a stronger negative voice was observed. The automated sentiment tool from Sysomos, benchmarked at 88% accuracy, shows us a 39%/61% split for positive vs. negative conversation respectively. Seems that politics are not only portrayed negatively in traditional media sources (ie: smear campaigns, exploiting commercials), but those messages permeate into social media channels as well.

Observing who was talking and in what language, we saw that overall it was a 21-35 year old male dominated conversation. English also was king on the scene with almost 10x the French conversations taking place.

That’s all for now, but as I promised much more post-analysis to come.

Also, thanks again to Sysomos for the incredible technology and the team up in Ottawa, it was a great experience!

By Sheldon Levine - May 3rd, 2011 - 2 Comments »
Tags: #elxn41, analytics, Canadian election, heartbeat, Social Media, sysomos
Posted in Events, Samples, Social Media

How Fast the News Spreads Through Social Media

Unless you have been totally disconnected from any sort of news over the past 12 hours, you’ve no doubt heard that Osama Bin Laden has been found and killed. Barack Obama, President of the United States, made the announcement late last night, but wasn’t the first one to break the story to a lot of people. Most people who are active on Twitter (and who weren’t asleep at the time) first heard the news through the popular social network where it spread like wildfire.

I first saw tweets about Bin Laden’s death start sometime around 10:30pm(EST). At first no one was sure if this was true or just an internet hoax that was taking off, but by about 10:45pm(EST) most of the TV channels had switched to some sort of coverage about it, so I knew it was real. From there, the tweets just kept on coming. By 11:30 Barack Obama had come on TV to address the world and tell us all what had happened.

Around 11:45pm(EST), just as Obama’s address was finishing, I decided to check MAP, our social media monitoring and analytics platform, to see just how much the word had spread through social media. Although I didn’t think to take a screen shot of what I saw, I did tweet out the info I found and it looked like this:

I continued to track the progress of how the talk about Bin Laden exploded throughout the night from the time of the announcement and it went like this:

Midnight(EST):

12:30am(EST):

1am(EST):

2am(EST):

I then had to finally go to sleep, but I woke myself up at 4am(EST) just to see how the talk had progressed with it now being 9am(GMT) in London, meaning that most people around the world would have now heard the news.

4am(EST):

I then went back to sleep and woke up again around 8am(EST) and started tracking the talk again.

8am(EST):

9:30am(EST):

In less than 12 hours since the tweeting began we saw almost 40,000 blog post and news articles and an astounding 2.2 million tweets all talking about Osama Bin Laden. As well, while no surprise that people in the US were talking the most about this event a look at our geo-location map shows us that people all over the world were tweeting about the news.

Some other interesting things that I noticed was that people were making jokes about Foursquare leading to the finding of Bin Laden. As time went on, people started started using Foursquare to check into places associated with the death of Bin Laden. Some people were checking in to the location where Bin Laden was found, while others were checking in to a “Post Osama Bin Laden World”.

By 10am(EST) this morning I was able to find 11,570 tweets that made reference to Foursquare and Bin Laden or were check-in’s tweeted out that were related to Bin Laden.

Just on an interesting side note, to see a little bit more about who was making these tweets, for the first time ever, I’m proud to debut one of our upcoming new features, the gender breakdown for Twitter. This is a new feature to Sysomos which has not been released into the public version of our system yet that uses a library of names to help determine the gender of Twitter users. According to our analysis 63% of tweets about Bin Laden came from males while the other 37% were female. Watch out for this new feature coming soon.

If this event isn’t proof of just how quickly social media can be used to spread news, I don’t know what is.

Where were you when you heard the news? How did you hear the news? Was it through social media? Leave us a comment and let us know.

By Sheldon Levine - May 2nd, 2011 - 44 Comments »
Tags: analytics, MAP, Osama Bin Laden, Social Media, sysomos, War on Terror
Posted in Events, Samples, Social Media

NFL Draft Social Media Re-Cap

The following post is courtesy of Nygel Weishar.

Leading up to the draft:

Another year of big-tackles, big-wins, and of course controversy has led us to that nail-biting day where we can see who gets drafted into the NFL and where they are going.

We’ve run some analysis here using Sysomos MAP, our social media monitoring and analytics platform, to try and determine how conversation flows regarding the draft and where buzz is picked up the most. The first thing we should tackle (excuse the pun) is where do people talk about the draft the most? No surprise here, the United States had the most conversation. In terms of channel, as many would expect, Twitter comes in as our top contributor with 42% of the overall conversation over the last year (See graph below). Even in the last 30 days, we have picked up 141,881 tweets regarding the draft, which in turn has reached roughly 175,000,000 people.

The one thing that should be mentioned though is that Twitter’s dominance is not a full time gig. Throughout the rest of the year (aside from the day draft positions were finalized) we see Forums taking the load of most NFL Draft conversations. This points out the fact that Twitter (although amazing for real-time events) may not be the ideal social media channel to carry a discussion or collaborate on ideas with.

Over the last month:

Now let’s change our focus to the last month and more so, the draft outcomes. By now we all know Cam Newton was drafted first, and as you’d expect, the majority (about 22%) of the conversation was regarding him.

The interesting part though, is that the majority of the buzz wasn’t around him. Rather, the heaviest pick up of posts occurred regarding the No. 5 pick: Patrick Peterson.

Even though it wasn’t totally expected, not a lot of people were surprised to see Newton go first. If you’re unfamiliar with the NFL, and more so the draft process, you may not know this, but over the past few months Peterson has been the top prospect for a lot of NFL clubs.

When Arizona selected Peterson as their first pick, they passed on a bigger team need (quarterback) to take the best deal still available. This unexpected action resonated with a lot of NFL fans and had them talking more about this decision as opposed to the first selection (which most would assume would be the biggest buzz). This highlights the adage: “content is king”. People will always talk about anything interesting, but generally choose the most stimulating things to continue conversation and pass around between themselves. First round picks happen every year, but shake-ups around expectations and outcome so early in the draft traditionally don’t.

The take home: What we find is traditional media in general pushes the main or most intuitive event, while social media points to the underlying or more interesting stories taking place. That being said, we’ll take this opportunity to thank Arizona for keeping us on our toes.

Until next year.

By Sheldon Levine - April 30th, 2011 - 1 Comment »
Tags: analytics, MAP, nfl, NFL Draft, Social Media, sysomos
Posted in Events, Samples, Social Media

Everyone’s Talking About The Royal Wedding

Unless you’ve been hiding under a rock lately, I’m sure that you’ve heard about the big upcoming day. Yes, I’m referring to the royal wedding of Prince William and Kate Middleton that will be occurring on Friday. Even if you didn’t want to hear about it, I’m sure that you did anyways because the nuptials seem to be being talked about everywhere and social media is no exception.

Using MAP, our social media monitoring and analytics platform, I decided to take a look at all of this online talk. In the last six months our system was able to find 142,665 news stories, 195,713 blog posts, one million tweets and even 116,482 forum posts talking about the royal wedding.

What was interesting was the spread of how much talk was happening and when. In the blogosphere our popularity chart shows that there was a small burst of talk when the engagement was first announced on November 16th. From there talk about the wedding seemed to fuel a fair bit of conversation until about two weeks ago when posts really seemed to pick up. The chart for online media looks very similar to the blogs.

However, if we look at Twitter you can see that there was a big burst in talk when the engagement was announced and then it fell off the radar until very recently.

Also interesting was when I found out where all these blog posts were coming from. Surprisingly, the majority of blogs mentioning the royal wedding were coming from the United States (33.4%), who are not part of the Monarchy, while the UK only held 29.2% of the conversation.

When I looked who was writing all of these blogs I found that the 21-35 year olds seemed to care the most about the royal wedding with 44.8% of the conversation, but people of all ages seemed to be talking about it. I was also surprised to find that both men and women were talking in even amounts about the wedding.

What did separate the two genders was how they were talking. A look at our sentiment comparison shows that women had more negative things to say at 18% (compared to men at 15%) while men were saying more positive things about the wedding at 48% (compared to women at 37%).

Looking at our word cloud to see just what all the talk was about, we can see that the most talked about things in the royal wedding are of course the bride and the groom, Prince William and Kate Middleton. We can also pull out of the cloud that people were talking about how Kate is now becoming a “princess”. People are also talking about “watch”ing and “read”ing about the wedding. And, what wedding talk would be complete without talking about the “fashion”, “style” and, of course, the “dress”?

Were you one of the people contributing to this conversation? Are you going to be tuning in to the wedding on TV or streaming on the net? Let us know in the comments.

By Sheldon Levine - April 28th, 2011 - No Comments »
Tags: MAP, royal wedding, Social Media, social media analytics, sysomos
Posted in Events, Samples, Social Media

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Title:	The Search for Social Media Synergy
Date:	Thursday, May 26, 2011
Time:	1:00-2:00 p.m. EDT
Presenters:	Sergio Balegno, Director of Research, MECLABS/MarketingSherpa
	Melinda E. Van Patter, Account Executive, Marketwire

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